REVIEW: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Abstract
Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse. This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector. The book contains 20 chapters and 366 pages which covers a wide variety of topics.
Keywords
References
- Tripathi, P. and Mukerji, S. (2013), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, IGI Global, Hershey, PA, pp. 1-388