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Strategies To Improve Retention Of Postgraduate
Business Students In Distance Education Courses: An Australian Case

Year 2013, Volume: 14 Issue: 1, 140 - 153, 01.03.2013

Abstract

In spite of the clear value of postgraduate business students to many providers of distance education courses, the factors affecting the retention of these students have received limited attention in the literature. In addressing this gap, this paper presents the findings of a qualitative study into the factors affecting the retention of postgraduate business students at a major Australian distance education university. The findings of this study suggest that a range of situational, dispositional and attitudinal factors impact upon student retention on this context, both as enablers of and obstacles to ongoing participation. In many cases, these factors differ to those identified in the existing literature on student retention. Based on these findings, we present a range of strategies designed to improve the retention of postgraduate business students by maximising enabling factors and minimising the impact of any identified obstacles. Limitations of the study and suggestions for further research are also presented.

References

  • Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing Research. New York: John Wiley & Sons.
  • Ashby, A. (2004). Monitoring student retention in the Open University: Definition, measurement, interpretation and action. Open Learning, 19(1), 65-77.
  • Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31(7), 528-540.
  • Bejou, D. (2005). Treating students like customers. BizEd, March/April, 44-47.
  • Carroll, D., Ng, E., & Birch, D. (2009). Retention and progression of postgraduate business students: An Australian perspective. Open Learning, 24(3), 197- 203.
  • Chandler, M., Levin, J. A., & Levin., S. R. (2002). The evolution of an online community of distributed learners/teachers. Paper presented at the 2002 American Educational
  • Research Association Annual Meeting, New Orleans. Christie, H., Munro, M., & Fisher, T. (2005). Leaving university early: Exploring the differences between continuing and non-continuing students. Studies in Higher Education, 29(5), 617-634.
  • Chyung, S. Y. (2001). Systematic and systemic approaches to reducing attrition rates in online higher education. American Journal of Distance Education (3), 36-49.
  • Cross, K. P. (1981). Adults as Learners: Increasing Participation and Facilitating Learning.
  • San Francisco: Jossey-Bass. Department of Education, Employment and Workplace Relations. (2011). 2010 Full Year
  • Student Summary tables. Canberra: Author. Derby, D. C., & Smith, T. (2004). An orientation course and community college retention.
  • Community College Journal of Research and Practice, 28, 763-773. DeShields, O. W., Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: Applying Herzberg’s two-factor theory.
  • International Journal of Educational Management, 9(2), 129-139. Douglas, J., Douglas, A., & Barnes, B. (2006). Measuring student satisfaction at a UK university. Quality Assurance in Education, 14(3), 251-267.
  • Driedger, S. M., Gallois, C. G., Sanders, C. B., & Santesso, N. (2006). Finding common ground in team-based qualitative research using the convergent interviewing method.
  • Qualitative Health Research, 16(8), 1145-1157.
  • Gaide, S. (2004). Best practices for helping students complete online degree programs.
  • Distance Education Report, 8(20), 8. Geri, N., Mendelson, O., & Gefen, D. (2007). How to increase student retention in MBA programs with an online element. In Y. Eshet, A. Caspr & Y. Yair (Eds.), Proceedings of the Chais Conference on Instructional Technologies Research (59-70). Ra’anana, Israel:
  • The Open University of Israel. Gibson, C. G., & Graff, A. O. (1992). Impact of adults’ preferred learning styles and perception of barriers on completion of external baccalaureate academic programs.
  • Journal of Distance Education, 7(1). Retrieved October 22, 2012, from http://www.jofde.ca/index.php/jde/article/view/413
  • Houle, C. O. (1961). The Inquiring Mind. Madison, WI: The University of Wisconsin Press.
  • Kember, D. (1989). A longitudinal-process model of drop-out from distance education.
  • Journal of Higher Education, 60(3), 278-301. Lane, B., & Akerman, P. (2010, October 15). Fred Hilmer warns of pain in store for top universities. The Australian. Retrieved October 22, 2012, from http://www.theaustralian.com.au/higher-education/pain-in-store-for-top- universities/story-e6frgcjx-1225938920860
  • Lauer, C. (2002). Enrolments in higher education: Do economic incentives matter?
  • Education + Training, 44(4/5), 179-185. Lesht, F. L., & Shaik, N. (2005). Best practices in helping students complete online degree programs. Paper presented at the 19th Annual Conference on Distance Teaching and Learning, Madison, WI.
  • Longden, B. (2002). Retention rates: Renewed interest but whose interest is being served? Research Papers in Education, 17(1), 3-29.
  • Mabrito, M. (2004). Guidelines for establishing interactivity in online courses. Journal of
  • Online Education, 1(2). Retrieved October 22, 2012, from http://www.innovateonline.info/pdf/vol1_issue2/Guidelines_for_Establishing_Interacti vity_in_Online_Courses.pdf
  • Mason, R., & Weller, M. (2000). Factors affecting students’ satisfaction on a web course.
  • Australian Journal of Educational Technology, 16(2), 173-200. Moller, L. (1998). Designing communities of learners for asynchronous distance education. Educational Technology Research and Development, 46(4), 115-122.
  • Ozga, J., & Sukhnandan, L. (1998). Undergraduate non-completions: Developing an explanatory model. Journal of Further and Higher Education, 52(3), 316-333.
  • Palmer, J. (2001). Student drop-out: A case study in new managerialist policy. Journal of
  • Further and Higher Education, 25(3), 349-357. Pompper, D. (2006). Toward a ‘relationship-centered’ approach to student retention in higher education. Public Relations Quarterly, 51(2), 29-36.
  • Powers, S. M., & Mitchell, J. (1997). Student perceptions and performance in a virtual classroom environment. Paper presented at the Annual Meeting of the American
  • Educational Research Association, Chicago. Rowley, J. (2003). Retention: Rhetoric or realistic agendas for the future of higher education. The International Journal of Educational Management, (6), 248-253.
  • Seidman, A. (2005). Minority student retention: Resources for practitioners. New
  • Directions for Institutional Research, 125(2005), 7-24.
  • Simpson, O. (2004). The impact on retention of interventions to support distance learning students. Open Learning, 19(1), 79-95.
  • Smith, A. (2004). “Off-campus support” in distance learning: How do our students define quality? Quality Assurance in Education, 12(1), 28-38.
  • Taylor, R. (2005). Creating a connection: Tackling student attrition through curriculum development. Journal of Further and Higher Education, 29(4), 367-374.
  • Tresman, S. (2002). Towards a strategy for improved student retention in programs of open, distance education, a case study from the Open University UK. International
  • Review of Research in Open and Distance Learning, 3(1), 2-11. Trotter, E., & Cove, G. (2005). Student retention: An exploration of the issues prevalent on a healthcare academic programme with mainly mature students. Learning in Health and Social Care, 4(1), 29-42.
  • Truluck, J. (2007). Establishing a mentoring plan for improving retention in online graduate academic programs. Online Journal of Distance Learning Administration, 10(1).
  • Retrieved October 22, 2012, from http://www.westga.edu/~distance/ojdla/spring101/truluck101.htm
  • Vines, D. (1998). Large-scale distance learning initiatives. Campus-Wide Information Systems, 15(4), 137-141.
  • Voss, R., & Gruber, T. (2006). The desired teaching qualities of lecturers in higher education: A means end analysis. Quality Assurance in Education (3), 217-242.
  • Wang, M., Sierra, C., & Folger, T. (2003). Building a dynamic online learning community among adult learners. Educational Media International, 40(12), 49-61.
  • Watson, G., Johnson, G. C., & Austin, H. (2004). Exploring relatedness to field of study as an indicator of student retention. Higher Education Research and Development, 23(1), 57
  • Witte, J. E., & Waynne, J.B. (1998). Cohort partnerships: A pragmatic approach to doctoral research. New Directions for Adult and Continuing Education, 79(3), 53-62.
  • Yorke, M. (1999). Leaving Early: Undergraduate Non-Completion in Higher Education. London: Falmer Press.
  • Yorke, M., Bell, R., Dove, A., Haslam, E., Hughes-Jones, H., Longden, B., O’Connell, C., Typuszak, R., & Ward, J. (1997). Undergraduate non-completion in higher education in
  • England. Report commissioned by the Higher Education Funding Council for England. Zikmund, W. G. (2003). Business Research Methods. Mason, OH: South-Western.
Year 2013, Volume: 14 Issue: 1, 140 - 153, 01.03.2013

Abstract

References

  • Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing Research. New York: John Wiley & Sons.
  • Ashby, A. (2004). Monitoring student retention in the Open University: Definition, measurement, interpretation and action. Open Learning, 19(1), 65-77.
  • Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31(7), 528-540.
  • Bejou, D. (2005). Treating students like customers. BizEd, March/April, 44-47.
  • Carroll, D., Ng, E., & Birch, D. (2009). Retention and progression of postgraduate business students: An Australian perspective. Open Learning, 24(3), 197- 203.
  • Chandler, M., Levin, J. A., & Levin., S. R. (2002). The evolution of an online community of distributed learners/teachers. Paper presented at the 2002 American Educational
  • Research Association Annual Meeting, New Orleans. Christie, H., Munro, M., & Fisher, T. (2005). Leaving university early: Exploring the differences between continuing and non-continuing students. Studies in Higher Education, 29(5), 617-634.
  • Chyung, S. Y. (2001). Systematic and systemic approaches to reducing attrition rates in online higher education. American Journal of Distance Education (3), 36-49.
  • Cross, K. P. (1981). Adults as Learners: Increasing Participation and Facilitating Learning.
  • San Francisco: Jossey-Bass. Department of Education, Employment and Workplace Relations. (2011). 2010 Full Year
  • Student Summary tables. Canberra: Author. Derby, D. C., & Smith, T. (2004). An orientation course and community college retention.
  • Community College Journal of Research and Practice, 28, 763-773. DeShields, O. W., Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: Applying Herzberg’s two-factor theory.
  • International Journal of Educational Management, 9(2), 129-139. Douglas, J., Douglas, A., & Barnes, B. (2006). Measuring student satisfaction at a UK university. Quality Assurance in Education, 14(3), 251-267.
  • Driedger, S. M., Gallois, C. G., Sanders, C. B., & Santesso, N. (2006). Finding common ground in team-based qualitative research using the convergent interviewing method.
  • Qualitative Health Research, 16(8), 1145-1157.
  • Gaide, S. (2004). Best practices for helping students complete online degree programs.
  • Distance Education Report, 8(20), 8. Geri, N., Mendelson, O., & Gefen, D. (2007). How to increase student retention in MBA programs with an online element. In Y. Eshet, A. Caspr & Y. Yair (Eds.), Proceedings of the Chais Conference on Instructional Technologies Research (59-70). Ra’anana, Israel:
  • The Open University of Israel. Gibson, C. G., & Graff, A. O. (1992). Impact of adults’ preferred learning styles and perception of barriers on completion of external baccalaureate academic programs.
  • Journal of Distance Education, 7(1). Retrieved October 22, 2012, from http://www.jofde.ca/index.php/jde/article/view/413
  • Houle, C. O. (1961). The Inquiring Mind. Madison, WI: The University of Wisconsin Press.
  • Kember, D. (1989). A longitudinal-process model of drop-out from distance education.
  • Journal of Higher Education, 60(3), 278-301. Lane, B., & Akerman, P. (2010, October 15). Fred Hilmer warns of pain in store for top universities. The Australian. Retrieved October 22, 2012, from http://www.theaustralian.com.au/higher-education/pain-in-store-for-top- universities/story-e6frgcjx-1225938920860
  • Lauer, C. (2002). Enrolments in higher education: Do economic incentives matter?
  • Education + Training, 44(4/5), 179-185. Lesht, F. L., & Shaik, N. (2005). Best practices in helping students complete online degree programs. Paper presented at the 19th Annual Conference on Distance Teaching and Learning, Madison, WI.
  • Longden, B. (2002). Retention rates: Renewed interest but whose interest is being served? Research Papers in Education, 17(1), 3-29.
  • Mabrito, M. (2004). Guidelines for establishing interactivity in online courses. Journal of
  • Online Education, 1(2). Retrieved October 22, 2012, from http://www.innovateonline.info/pdf/vol1_issue2/Guidelines_for_Establishing_Interacti vity_in_Online_Courses.pdf
  • Mason, R., & Weller, M. (2000). Factors affecting students’ satisfaction on a web course.
  • Australian Journal of Educational Technology, 16(2), 173-200. Moller, L. (1998). Designing communities of learners for asynchronous distance education. Educational Technology Research and Development, 46(4), 115-122.
  • Ozga, J., & Sukhnandan, L. (1998). Undergraduate non-completions: Developing an explanatory model. Journal of Further and Higher Education, 52(3), 316-333.
  • Palmer, J. (2001). Student drop-out: A case study in new managerialist policy. Journal of
  • Further and Higher Education, 25(3), 349-357. Pompper, D. (2006). Toward a ‘relationship-centered’ approach to student retention in higher education. Public Relations Quarterly, 51(2), 29-36.
  • Powers, S. M., & Mitchell, J. (1997). Student perceptions and performance in a virtual classroom environment. Paper presented at the Annual Meeting of the American
  • Educational Research Association, Chicago. Rowley, J. (2003). Retention: Rhetoric or realistic agendas for the future of higher education. The International Journal of Educational Management, (6), 248-253.
  • Seidman, A. (2005). Minority student retention: Resources for practitioners. New
  • Directions for Institutional Research, 125(2005), 7-24.
  • Simpson, O. (2004). The impact on retention of interventions to support distance learning students. Open Learning, 19(1), 79-95.
  • Smith, A. (2004). “Off-campus support” in distance learning: How do our students define quality? Quality Assurance in Education, 12(1), 28-38.
  • Taylor, R. (2005). Creating a connection: Tackling student attrition through curriculum development. Journal of Further and Higher Education, 29(4), 367-374.
  • Tresman, S. (2002). Towards a strategy for improved student retention in programs of open, distance education, a case study from the Open University UK. International
  • Review of Research in Open and Distance Learning, 3(1), 2-11. Trotter, E., & Cove, G. (2005). Student retention: An exploration of the issues prevalent on a healthcare academic programme with mainly mature students. Learning in Health and Social Care, 4(1), 29-42.
  • Truluck, J. (2007). Establishing a mentoring plan for improving retention in online graduate academic programs. Online Journal of Distance Learning Administration, 10(1).
  • Retrieved October 22, 2012, from http://www.westga.edu/~distance/ojdla/spring101/truluck101.htm
  • Vines, D. (1998). Large-scale distance learning initiatives. Campus-Wide Information Systems, 15(4), 137-141.
  • Voss, R., & Gruber, T. (2006). The desired teaching qualities of lecturers in higher education: A means end analysis. Quality Assurance in Education (3), 217-242.
  • Wang, M., Sierra, C., & Folger, T. (2003). Building a dynamic online learning community among adult learners. Educational Media International, 40(12), 49-61.
  • Watson, G., Johnson, G. C., & Austin, H. (2004). Exploring relatedness to field of study as an indicator of student retention. Higher Education Research and Development, 23(1), 57
  • Witte, J. E., & Waynne, J.B. (1998). Cohort partnerships: A pragmatic approach to doctoral research. New Directions for Adult and Continuing Education, 79(3), 53-62.
  • Yorke, M. (1999). Leaving Early: Undergraduate Non-Completion in Higher Education. London: Falmer Press.
  • Yorke, M., Bell, R., Dove, A., Haslam, E., Hughes-Jones, H., Longden, B., O’Connell, C., Typuszak, R., & Ward, J. (1997). Undergraduate non-completion in higher education in
  • England. Report commissioned by the Higher Education Funding Council for England. Zikmund, W. G. (2003). Business Research Methods. Mason, OH: South-Western.
There are 51 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

David Carroll This is me

Eric Ng This is me

Dawn Bırch This is me

Publication Date March 1, 2013
Submission Date February 27, 2015
Published in Issue Year 2013 Volume: 14 Issue: 1

Cite

APA Carroll, D., Ng, E., & Bırch, D. (2013). Strategies To Improve Retention Of Postgraduate
Business Students In Distance Education Courses: An Australian Case. Turkish Online Journal of Distance Education, 14(1), 140-153.