Role and Effectiveness of Electronic Media in Higher Education-With Special Reference to Tamilnadu

Year 2006, Volume: 7 Issue: 4, 18 - 35, 01.12.2006

S. Arulchelvan D. Vıswanathan

Abstract

Radio has been the most economical, long-standing and the most widely present among various electronic media. Despite the arrival of various media options, radio continues to remain as one of the dominant media among the public. Reports confirm that it has supported educational programs in a wide range of subject areas in many different countries.In this context, a research study was conducted on the patterns of radio listening among different categories of students such as urban and rural, male and female, distance and regular modes, English and other mediums of various branches of study. Examining notions on the possession, purpose, place, frequency, timing and duration of usage of radio programs in higher education in general and specific educational channel in particular, the study has assessed the outcomes indicated by user-satisfaction on radio. Findings of the study revealed that there is inadequate knowledge among students about the existence of educational radio. Opinions on program quality suggested a number of improvements to be made in order to enhance the reach of the media. The suggestions include the need to make the programs more interactive, localized and curriculum-based.

Keywords

Educational Radio; Gyanvani; Listening pattern; Awareness of Radio; Possession of Radio; Mode of study, Anna University

Mr. S. ARULCHELVAN Lecturer Department of Media Sciences College of Engineering

Abstract

References

• Academy for Educational Development (1979), "Paraguay using radio for formal education in rural areas". Academy News, 2(2), 4. Washington, D.C.: Clearinghouse on Development Communication.
• Academy for Educational Development (1980, April), "Health education radio dramas, Sri Lanka". Project Profiles. Washington, D.C.: Clearinghouse on Development Communication.
• Byram, M., & Kidd, R. (1983) "A hands-on-approach to popularizing radio learning group campaigns". Convergence, 16(4), 14-22.
• Byram, M., Kaute, C., & Matenge, K. (1980, October) "Botswana takes participatory approach to mass media education campaign". Development Communication Report No. 32
• Cooke, T., & Romweber, G. (1977) "Radio nutrition education - Using the advertising techniques to reach rural families: Philippines and Nicaragua". (Final Report). Washington, D.C.: Manoff International.
• Faulder, D. (1984, March), "Learning on air". Media in Education and Development, 7(1), 36-39.
• Galda, K. & Searle, B. (1980), "The NIcaragua radio mathematics project": Introduction. California: Stanford University, Institute for Mathematical Studies in Social Studies
• Galda, K. (1984, March), "Learning maths by radio". Media in Education and Development, 17 (1), 40-42.
• Gueri, M., Jutsun, P., & White, A. (1978), "Evaluation of a breastfeeding campaign in Trinidad". Bulletin of the Pan American Health Organization, 12 (2).
• Ila Joshi, "FM Radio for countrywide classroom", EMRC Report, Ahamadabad, Jan. 2001.
• Inglis, Andrew. (1990), 'Behind the Tube: A History of Broadcasting, Technology and Business'. Boston: Focal Press, 1990.
• Kumar. A, Sharma, R.C., Vyas. R.V. (2002) Educational Radio in India, Turkish Online Journal of Distance Education-TOJDE July 2002
• Long, T. (1984, March), "Broadcasting for rural development". Media in Education and Development, 17(1), 17-19.
• Park, H. (1967) "Use and relative effectiveness of various channels of communications in the development of the Korean Family Planning Programme". In Economic Commission for Asia and the Far East (ECAFE). Report of the working group on communications aspects of family planning programmes and selected papers, Singapore, September 5- 15, 1967.
• Shears, A.E. (1984), "Development of management courses for the agriculture sector in Nigeria". Programmed Learning and Educational Tehcnology, 21(2), 88-94.
• Singhal and Rogers (1999), India’s communication revolution, Sage Publications 1999.
• Singhal and Rogers (2001), "India’s communication revolution, – from bullock carts to cyber marts". Sage publications 2001.
• White, R. (1976). An alternative pattern of basic education: Radio Santa Maria. Paris: UNESCO.