NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

R. Ayhan Yılmaz

NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

Year 2005, Volume: 6 Issue: 2, 8 - 15, 01.06.2005

Abstract

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.

Keywords

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Year 2005, Volume: 6 Issue: 2, 8 - 15, 01.06.2005

R. Ayhan Yılmaz

Abstract

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Details

Primary Language	English
Journal Section	Articles
Authors	R. Ayhan Yılmaz This is me
Publication Date	June 1, 2005
Submission Date	February 27, 2015
Published in Issue	Year 2005 Volume: 6 Issue: 2

Cite

APA	Yılmaz, R. A. (2005). NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions. Turkish Online Journal of Distance Education, 6(2), 8-15.