Attitudinal Belief on Adoption of E-MBA Program in Malaysia

Year 2005, Volume: 6 Issue: 2, 115 - 124, 01.06.2005

Razmah Mahmod Noornina Dahlan T. Ramayah Noorliza Karıa Muhammad Hasmi Abu Hassan Asaarı

Abstract

E-learning describes the use of information communications technology for learning beyond the boundaries of the conventional classroom. The objective of this paper is to determine what are the factors that are significant in explaining intention towards e-learning, particularly e-MBA adoption in Malaysia . Results indicated that trialability and image were significant influencing behavior intention towards e-MBA adoption.

Keywords

Attitudinal Belief, Behavior Intention, Higher Learning.

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