Research Article
BibTex RIS Cite
Year 2018, Volume: 19 Issue: 1, 117 - 135, 01.01.2018
https://doi.org/10.17718/tojde.382738

Abstract

References

  • Aranha, F., & Zambaldi, F. (2008). Analise Fatorial em Administracao. Sao Paulo, BR: Cengage Learning. Azoury, N., Daou, L., & Khoury, C.E. (2014). University image and its relationship to student satisfaction: Case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1-8. Balmer, J. M. T., & Grayser, S. A. (2006). Corporate marketing integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40(7/8), 730-741. Barich, H., & Kotler, P. (1991). A framework for marketing image management. MIT Sloan Management Review, 32(2), 94-104. Berens, G., & Van Riel, C. B. M. (2004). Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature. Corporate Reputation Review, 7(2), 161-178. Bielschowsky, C. E. (2005). Educacao superior a distancia do consorcio CEDERJ: Centro de educacao superior a distancia do estado do Rio de Janeiro. In: Oliveira, F. B. (Ed.). Educacao corporativa. Sao Paulo, BR: Pearson – Prentice Hall. Boas, A. A. V., de Andrade, G. H. N., Hamtini, T., & de Sousa, S. A. (2011, April). Tutors and university teachers’ perception about quality assurance in distance learning: The case of the undergraduate management course in Minas Gerais - Brazil. In: Global Engineering Education Conference (EDUCON). 2011, (679-684). IEEE. BRASIL. (2005). Decreto nº 5.622, de 19 de dezembro de 2005. Retrieved from http://www.planalto.gov.br/ccivil_03/_ato2004- 2006/2005/decreto/d5622.htm. Camelia, G., & Marius, P. (2013). Incorporating market orientation in higher education institutions. Annals of the University of Oradea, Economic Science Series, 22(1), 1743-1752. CECIERJ – Fundacao Centro de Ciencias e Educacao Superior a Distancia do Estado do Rio de Janeiro. (2017). Regulamento dos cursos de graduacao do consorcio CEDERJ. Retrieved from http://www.unirio.br/cead/editais/arquivosnoticias/regulamento-dos-cursos-de-graduacao-do-consorcio-cederj. CEDERJ – Centro de Educacao Superior a Distancia do Estado do Rio de Janeiro. (2017). Consorcio CEDERJ. Retrieved from http://cederj.edu.br/cederj. Cervera, A., Schlesinger, W., Iniesta, M. A., & Sánchez, R. (2012). Medicion de la imagen de la universidad y sus efectos sobre la identificacion y lealtad del egressado: Uma aproximacion desde el modelo de Beerli y Diaz (2003). Revista Espanola de Investigacion em Marketing ESIC, 16(2), 7-29. Chin, W. W., Marcolin, B. L., & Newsted, P. T. (2003). A Partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and voice mail emotion/adoption study. Information Systems Research, 14(2), 189-217. Claro, T. (2007). A docencia no consorcio CEDERJ: Interatividade ou transmissao. In: Encontro de Educacao e Tecnologias da Informacao e da Comunicacao. 2007. ETIC. Corrar, L. J.; Paulo, E., & Dias Filho, J. M. (2009). Analise multivariada para os cursos de administracao, ciencias contábeis e economia. 1th., Sao Paulo, BR: Atlas. Costa, C. J. (2007). Modelos de educacao superior a distancia e implementacao da Universidade Aberta do Brasil. Brazilian Journal of Computer in Education, 15(2). 134 Costello, A. B. & Osborne, J. W. (2005). Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis. Practical Assessment, Research & Evaluation. 10(7). da Costa F. R. , & Pelissari, A. S. (2016). Factors affeting corporate image from the perspective of distance learning students in public higher education institutions. Tertiary Education and Management, 22(4), 287-299. da Costa Vieira, P. R., & Couto, R. D. R. B. (2015). Escala para avaliacao de imagem corporativa de universidade com capital aberto: Um estudo com modelagem de equacões estruturais. Revista de Administracao IMED, 5(1), 98-112. Dowling, G. R. (1986). Managing your corporate images. Industrial Marketing Management, 15(2), 109-115. Freedman, L. S., Fainberg, V., Kipnis, V., Midthune, D., & Carroll, R. J. (2004). A new method for dealing with measurement error in explanatory variables of regression models. Biometrics, 60, 172-181. Garland, R. (1991). The mid-point on a rating scale: Is it desirable? Marketing Bulletin, 2(1), 66-70. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C.(2005). Multivariate data analysis. 6th ed., New Jersey: Pearson. Harsono, S. (2014). The institution image and trust and their effect on the positive word of mouth. International Research Journal of Business Studies, 7(1), 69-78. INEP - Instituto Nacional de Estudos e Pesquisas Educacionais Anisio Teixeira. (2015). Censo da educacao superior 2014. Retrieved from http://www.inep.gov.br Kauffman, H. (2015). A Review of predictive factors of student success in and satisfaction with online learning. Research in Learning Technology, 23(1). Kucuksuleymanoglu, R. (2015). Organizational image perceptions of higher education students. Educational Research and Reviews, 10(20), 2667-2673. Kundi, G. M., Nawaz, A., & Khan, S. (2010). The predictors of success for e-learning in higher education institutions (HEIs) in N-W.F.P, Pakistan. Journal of Information Systems and Tecnology Management, 7(3), 545-578. Lakatos, E. M, & Marconi, M. A. (2010). Fundamentos de metodologia cientifica. 7th ed., Sao Paulo, BR: Editora Atlas. Levine, D. M., Stephan, D., Krehbiel, T. C., & Berenson, M. L.(2008). Estatistica: Teorias e aplicacoes. Rio de Janeiro, BR: LTC. Malhotra, N. K. (2011). Pesquisa de marketing: Uma orientacao aplicada. 3th. ed. Sao Paulo, BR: Editora Pearson Prentice Hall. Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(1), 47-55. MEC – Ministerio da Educacao e Cultura. (2001) CNE: Apresentacao. Retrieved from http://portal.mec.gov.br/cne/arquivos/pdf/2001/pces966_01.pdf Mondini, V. E. D., Mondini, L. C., da Rosa Borges, G., & de Souza Domingues, M. J. C. (2014). Instituicoes de ensino superior a distancia: Analise dos motivos de escolha. Revista Meta: Avaliacao, 6(16), 71-84. Moran, J. M. (2010). Avaliacao do ensino superior a distancia no Brasil. Retrieved from http://www2.eca.usp.br/moran/wp-content/uploads/2013/12/avaliacao.pdf Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. Paes, A. T. (2008). Por dentro da estatistica. Einstein: Educ. Contin. Saude, 6(1), 107-108. 135 Palacio, A. B., Meneses, G. D., & Perez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505. Polat, S. (2011). The relationship between university student’s academic achievement and perceived organizational image. Educational Sciences: Theory & Practice, 1(11), 257-262. Reio, T. G., & Shuck, B. (2015). Exploratory factor analysis: Implications for theory, research, and practice. Advances in Developing Human Resources, 17(1), 12-25. Richardson, R. J. (1999). Pesquisa social: Metodos e tecnicas. 3th Ed., Sao Paulo, BR: Editora Atlas, 336 p. Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings and guidelines. Journal of Marketing Research, 45(3), 261-279. Rogers, W. M., Schmitt, N. & Mullins, M. E. (2002). Corrections for unreliability of multifactor measures: Comparison of alpha and parallel forms approaches. Organizational Research Methods, 5(2), 184-199. Slavov, B., & Slavov, R. (2010). Educacao a distancia, uma nova modalidade de ensino e a legislacao brasileira. Revista Sapere, 2(1). Souza, M. J.& Baptista, C. S. (2011). Como fazer investigacao, dissertacoes, teses e relatorios segundo Bolonha. 2th. Ed., Lisboa, PT: Pactor – Lidel. Souza Neto, S. P.; Dias, T. R. F. V.; Boas A. A. V.; Brito, A. G., & Leite, G. S. M. (2010). Fatores de qualidade: Pontos positivos do emprego da tecnologia DL no curso de administracao do consorcio CEDERJ – UFRRJ. In: Congresso Internacional Abed de Educacao a Distancia. 2010. CIAED. Spindola, M., & Mousinho, S. H. (2012). CEDERJ: Um caminho na direcao da educacao inclusiva. Revista Cientifica em Educacao a Distancia, 1(2), 36-46. Tran, M. A., Nguyen, B. Melewar, T. C., & Bodoh, J. (2015). Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18(1), 86-114. Tubillejas, B., Cuadrado, M., & Frasquet, M. (2011). A model of determinant attributes of corporate image in cultural services. Nonprofit and Voluntary Sector Quarterly, 40(2), 356-376. Wilkins, S., & Huisman, J. (2013). Student evaluation of university image attractiveness and its impact on student attachment to international branch campuses. Journal of Studies in International Education, 17(5), 607-623. Yener, D. (2013). Students’ perceived service quality of distance learning course in a dual-mode education system. Contemporary Educational Technology, 4(1), 50- 65. Yin, R. K. (2015). Estudo de Caso: Planejamento e Metodos. 5th Ed., Porto Alegre, BR: Bookman Editora.

Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

Year 2018, Volume: 19 Issue: 1, 117 - 135, 01.01.2018
https://doi.org/10.17718/tojde.382738

Abstract

Technological advances are generating a significant increase in the supply of distance learning (DL) courses via the Internet, increasing the importance of this type of education for the university’s structure. This article identifies factors associated with perceptions of the public higher education institutions’ image from the perspective of DL students. This is a field study that is exploratory, descriptive and quantitative in nature. The units of analysis are institutions in the Higher Education Distance Learning Centre of the state of Rio de Janeiro (Centro de Educacao Superior a Distancia do Estado do Rio de Janeiro – CEDERJ) consortium that offer undergraduate courses, and the observation units are students enrolled in the Sao Fidelis Centre (Polo de Sao Fidelis). The data were collected by means of a survey, then tabulated and analyzed using the SPSS program. The results indicate that the image is a snapshot, generated from the current stimuli projected by the organization and translated by the public, based on relevant cognitive and affective aspects, according to the individual’s manner of observing the environment. The study demonstrates the multidimensionality of the image and that the studied institutions’ global image is associated most strongly with their affective image. Furthermore, the results show that the amount of time that a member of the public interacts with an organisation does not affect her perception of that organization’s image.

References

  • Aranha, F., & Zambaldi, F. (2008). Analise Fatorial em Administracao. Sao Paulo, BR: Cengage Learning. Azoury, N., Daou, L., & Khoury, C.E. (2014). University image and its relationship to student satisfaction: Case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1-8. Balmer, J. M. T., & Grayser, S. A. (2006). Corporate marketing integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40(7/8), 730-741. Barich, H., & Kotler, P. (1991). A framework for marketing image management. MIT Sloan Management Review, 32(2), 94-104. Berens, G., & Van Riel, C. B. M. (2004). Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature. Corporate Reputation Review, 7(2), 161-178. Bielschowsky, C. E. (2005). Educacao superior a distancia do consorcio CEDERJ: Centro de educacao superior a distancia do estado do Rio de Janeiro. In: Oliveira, F. B. (Ed.). Educacao corporativa. Sao Paulo, BR: Pearson – Prentice Hall. Boas, A. A. V., de Andrade, G. H. N., Hamtini, T., & de Sousa, S. A. (2011, April). Tutors and university teachers’ perception about quality assurance in distance learning: The case of the undergraduate management course in Minas Gerais - Brazil. In: Global Engineering Education Conference (EDUCON). 2011, (679-684). IEEE. BRASIL. (2005). Decreto nº 5.622, de 19 de dezembro de 2005. Retrieved from http://www.planalto.gov.br/ccivil_03/_ato2004- 2006/2005/decreto/d5622.htm. Camelia, G., & Marius, P. (2013). Incorporating market orientation in higher education institutions. Annals of the University of Oradea, Economic Science Series, 22(1), 1743-1752. CECIERJ – Fundacao Centro de Ciencias e Educacao Superior a Distancia do Estado do Rio de Janeiro. (2017). Regulamento dos cursos de graduacao do consorcio CEDERJ. Retrieved from http://www.unirio.br/cead/editais/arquivosnoticias/regulamento-dos-cursos-de-graduacao-do-consorcio-cederj. CEDERJ – Centro de Educacao Superior a Distancia do Estado do Rio de Janeiro. (2017). Consorcio CEDERJ. Retrieved from http://cederj.edu.br/cederj. Cervera, A., Schlesinger, W., Iniesta, M. A., & Sánchez, R. (2012). Medicion de la imagen de la universidad y sus efectos sobre la identificacion y lealtad del egressado: Uma aproximacion desde el modelo de Beerli y Diaz (2003). Revista Espanola de Investigacion em Marketing ESIC, 16(2), 7-29. Chin, W. W., Marcolin, B. L., & Newsted, P. T. (2003). A Partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and voice mail emotion/adoption study. Information Systems Research, 14(2), 189-217. Claro, T. (2007). A docencia no consorcio CEDERJ: Interatividade ou transmissao. In: Encontro de Educacao e Tecnologias da Informacao e da Comunicacao. 2007. ETIC. Corrar, L. J.; Paulo, E., & Dias Filho, J. M. (2009). Analise multivariada para os cursos de administracao, ciencias contábeis e economia. 1th., Sao Paulo, BR: Atlas. Costa, C. J. (2007). Modelos de educacao superior a distancia e implementacao da Universidade Aberta do Brasil. Brazilian Journal of Computer in Education, 15(2). 134 Costello, A. B. & Osborne, J. W. (2005). Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis. Practical Assessment, Research & Evaluation. 10(7). da Costa F. R. , & Pelissari, A. S. (2016). Factors affeting corporate image from the perspective of distance learning students in public higher education institutions. Tertiary Education and Management, 22(4), 287-299. da Costa Vieira, P. R., & Couto, R. D. R. B. (2015). Escala para avaliacao de imagem corporativa de universidade com capital aberto: Um estudo com modelagem de equacões estruturais. Revista de Administracao IMED, 5(1), 98-112. Dowling, G. R. (1986). Managing your corporate images. Industrial Marketing Management, 15(2), 109-115. Freedman, L. S., Fainberg, V., Kipnis, V., Midthune, D., & Carroll, R. J. (2004). A new method for dealing with measurement error in explanatory variables of regression models. Biometrics, 60, 172-181. Garland, R. (1991). The mid-point on a rating scale: Is it desirable? Marketing Bulletin, 2(1), 66-70. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C.(2005). Multivariate data analysis. 6th ed., New Jersey: Pearson. Harsono, S. (2014). The institution image and trust and their effect on the positive word of mouth. International Research Journal of Business Studies, 7(1), 69-78. INEP - Instituto Nacional de Estudos e Pesquisas Educacionais Anisio Teixeira. (2015). Censo da educacao superior 2014. Retrieved from http://www.inep.gov.br Kauffman, H. (2015). A Review of predictive factors of student success in and satisfaction with online learning. Research in Learning Technology, 23(1). Kucuksuleymanoglu, R. (2015). Organizational image perceptions of higher education students. Educational Research and Reviews, 10(20), 2667-2673. Kundi, G. M., Nawaz, A., & Khan, S. (2010). The predictors of success for e-learning in higher education institutions (HEIs) in N-W.F.P, Pakistan. Journal of Information Systems and Tecnology Management, 7(3), 545-578. Lakatos, E. M, & Marconi, M. A. (2010). Fundamentos de metodologia cientifica. 7th ed., Sao Paulo, BR: Editora Atlas. Levine, D. M., Stephan, D., Krehbiel, T. C., & Berenson, M. L.(2008). Estatistica: Teorias e aplicacoes. Rio de Janeiro, BR: LTC. Malhotra, N. K. (2011). Pesquisa de marketing: Uma orientacao aplicada. 3th. ed. Sao Paulo, BR: Editora Pearson Prentice Hall. Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(1), 47-55. MEC – Ministerio da Educacao e Cultura. (2001) CNE: Apresentacao. Retrieved from http://portal.mec.gov.br/cne/arquivos/pdf/2001/pces966_01.pdf Mondini, V. E. D., Mondini, L. C., da Rosa Borges, G., & de Souza Domingues, M. J. C. (2014). Instituicoes de ensino superior a distancia: Analise dos motivos de escolha. Revista Meta: Avaliacao, 6(16), 71-84. Moran, J. M. (2010). Avaliacao do ensino superior a distancia no Brasil. Retrieved from http://www2.eca.usp.br/moran/wp-content/uploads/2013/12/avaliacao.pdf Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. Paes, A. T. (2008). Por dentro da estatistica. Einstein: Educ. Contin. Saude, 6(1), 107-108. 135 Palacio, A. B., Meneses, G. D., & Perez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505. Polat, S. (2011). The relationship between university student’s academic achievement and perceived organizational image. Educational Sciences: Theory & Practice, 1(11), 257-262. Reio, T. G., & Shuck, B. (2015). Exploratory factor analysis: Implications for theory, research, and practice. Advances in Developing Human Resources, 17(1), 12-25. Richardson, R. J. (1999). Pesquisa social: Metodos e tecnicas. 3th Ed., Sao Paulo, BR: Editora Atlas, 336 p. Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings and guidelines. Journal of Marketing Research, 45(3), 261-279. Rogers, W. M., Schmitt, N. & Mullins, M. E. (2002). Corrections for unreliability of multifactor measures: Comparison of alpha and parallel forms approaches. Organizational Research Methods, 5(2), 184-199. Slavov, B., & Slavov, R. (2010). Educacao a distancia, uma nova modalidade de ensino e a legislacao brasileira. Revista Sapere, 2(1). Souza, M. J.& Baptista, C. S. (2011). Como fazer investigacao, dissertacoes, teses e relatorios segundo Bolonha. 2th. Ed., Lisboa, PT: Pactor – Lidel. Souza Neto, S. P.; Dias, T. R. F. V.; Boas A. A. V.; Brito, A. G., & Leite, G. S. M. (2010). Fatores de qualidade: Pontos positivos do emprego da tecnologia DL no curso de administracao do consorcio CEDERJ – UFRRJ. In: Congresso Internacional Abed de Educacao a Distancia. 2010. CIAED. Spindola, M., & Mousinho, S. H. (2012). CEDERJ: Um caminho na direcao da educacao inclusiva. Revista Cientifica em Educacao a Distancia, 1(2), 36-46. Tran, M. A., Nguyen, B. Melewar, T. C., & Bodoh, J. (2015). Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18(1), 86-114. Tubillejas, B., Cuadrado, M., & Frasquet, M. (2011). A model of determinant attributes of corporate image in cultural services. Nonprofit and Voluntary Sector Quarterly, 40(2), 356-376. Wilkins, S., & Huisman, J. (2013). Student evaluation of university image attractiveness and its impact on student attachment to international branch campuses. Journal of Studies in International Education, 17(5), 607-623. Yener, D. (2013). Students’ perceived service quality of distance learning course in a dual-mode education system. Contemporary Educational Technology, 4(1), 50- 65. Yin, R. K. (2015). Estudo de Caso: Planejamento e Metodos. 5th Ed., Porto Alegre, BR: Bookman Editora.
There are 1 citations in total.

Details

Journal Section Articles
Authors

Fabio R. Da Costa This is me

Anderson S. Pelıssarı This is me

İnayara V. D. P. Gonzalez This is me

Publication Date January 1, 2018
Submission Date November 15, 2017
Published in Issue Year 2018 Volume: 19 Issue: 1

Cite

APA Da Costa, F. R., S. Pelıssarı, A., & V. D. P. Gonzalez, İ. (2018). Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students. Turkish Online Journal of Distance Education, 19(1), 117-135. https://doi.org/10.17718/tojde.382738