SPONSORSHIP IN CLASSICAL OLYMPIC GAMES

Abstract

For hundreds of years, sports have been the greatest tool for establishing peace in the world, so the Olympic games held every four years became a means of cultural exchange without religious, language or race discrimination. It is the wish of all elite athletes to compete in the Olympic Games and represent their country. Being the most successful athlete, or being an Olympic champion is their biggest dream, but the ultimate aim is to compete with sportsmanlike conduct. Olympic games are among the most costly sports organizations attended by athletes, sports reporters, and audiences from around the world. Only wealthy countries can carry the burden of such high costs, which in turn leads to increased tourism activities and the acquisition of modern sports facilities for the hosting country while also affording a good opportunity to promote the host country. In order to meet the high cost of sport organization, host countries share the costs with large commercial companies in the context of modern marketing. Sports organizations choose to support sports activities in order to appeal to the maximum number of audience. In today's world, sponsorship has become one of the most important factors that makes it possible to offer the Olympics to large audiences. This study intends to show the importance of sponsorship in classic Olympic games.

Keywords

• Olympics, Games, Sports, Sponsorship

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