Putting Customer in Charge of Design: Opportunities and Challenges

Volume: 3 Number: 3 July 23, 2016
  • Risdi Yono
EN

Putting Customer in Charge of Design: Opportunities and Challenges

Abstract

Involving customer in value creation to fulfill individual requirements has been popular for several years under the domain of mass customization and personalization. Not all manufacturers adopted the concept succeeded in its execution process. It is possibly because the value generated by manufacturer does not meet the value demanded by customers. Discussed in this paper is the identification of several important additional values that can be generated by incorporating customers in product creation in order to help designers to have better understanding on current trend of personalization. New roles of the designers due to paradigm shift about customers from one market to market of one are also discussed to get some idea about future directions

Keywords

Details

Primary Language

English

Subjects

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Journal Section

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Authors

Risdi Yono This is me

Publication Date

July 23, 2016

Submission Date

July 23, 2016

Acceptance Date

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Published in Issue

Year 2013 Volume: 3 Number: 3

APA
Yono, R. (2016). Putting Customer in Charge of Design: Opportunities and Challenges. TOJSAT, 3(3). https://izlik.org/JA75WS83LF
AMA
1.Yono R. Putting Customer in Charge of Design: Opportunities and Challenges. TOJSAT. 2016;3(3). https://izlik.org/JA75WS83LF
Chicago
Yono, Risdi. 2016. “Putting Customer in Charge of Design: Opportunities and Challenges”. TOJSAT 3 (3). https://izlik.org/JA75WS83LF.
EndNote
Yono R (July 1, 2016) Putting Customer in Charge of Design: Opportunities and Challenges. TOJSAT 3 3
IEEE
[1]R. Yono, “Putting Customer in Charge of Design: Opportunities and Challenges”, TOJSAT, vol. 3, no. 3, July 2016, [Online]. Available: https://izlik.org/JA75WS83LF
ISNAD
Yono, Risdi. “Putting Customer in Charge of Design: Opportunities and Challenges”. TOJSAT 3/3 (July 1, 2016). https://izlik.org/JA75WS83LF.
JAMA
1.Yono R. Putting Customer in Charge of Design: Opportunities and Challenges. TOJSAT. 2016;3. Available at https://izlik.org/JA75WS83LF.
MLA
Yono, Risdi. “Putting Customer in Charge of Design: Opportunities and Challenges”. TOJSAT, vol. 3, no. 3, July 2016, https://izlik.org/JA75WS83LF.
Vancouver
1.Risdi Yono. Putting Customer in Charge of Design: Opportunities and Challenges. TOJSAT [Internet]. 2016 Jul. 1;3(3). Available from: https://izlik.org/JA75WS83LF