A Study on Perceived Socio-Economic Impacts of Cultural Festival on Local Residents Participation: Kafkasör Culture Tourism and Art Festival

Year 2019, Volume: 6 Issue: 1, 121 - 130, 30.06.2019

Ebru Düşmezkalender , Cansev Özdemir , Medet Yolal

Abstract

The purpose of this paper is to find out how local
residents perceive the socio-economic benefits of the festival and to examine the
residents’ decision-making process when participating the festival in their
community. Using data collected from
334 local attendees of Kafkasör-Culture Tourism and Art Festival in 2016, this
study examined the relationship between the socio-cultural impacts of a
festival and the decision-making process of attending the festival of local
residents. Factor analysis and correlation analysis were conducted in the
study. The results indicate that
perceived positive socio-economic impacts simultaneously increase the residents’
willingness to revisit the festival. Findings also suggest that the dimension
of behavioural desire and intention is the most important factor in explaining
directed behaviour.  Festivals and special events have increased in
number worldwide due to their significant economic, social, and cultural
impacts on the destination and the hosting community. The role of the
socio-economic impacts of the local residents’ decision-making process has not
been taken into account when examining the effects of festivals in the previous
literature. 

Keywords

Festival, Socio-economic impacts, Decision process

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