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Examining of National Tourism Organizations’ Official Websites as a Communication Tool during the New Type of Coronavirus (Covid-19) Period

Year 2020, Volume: 7 Issue: 2, 73 - 88, 22.12.2020

Abstract

In 2020, the world was faced with a pandemic with branded effects. The tourism industry has also been adversely affected by mobility restrictions and lockdowns of Covid-19 pandemic around the world. Countries are making an effort to manage this crisis process well. The aim of this study is to investigate the usage levels of the official websites of the national tourism organizations of twenty countries that received the most international tourist arrivals in the world as a communication tool regarding Covid-19. In the study, data were collected from the official websites of national tourism organizations on Covid-19, through document review and content analysis, among qualitative research methods. According to the data, Spain’s national tourism organization official website related to Covid-19 ranked first with a high score average in communication, information and health dimensions and total score. Due to the absence of any menus, titles or information about Covid-19 on the Mexican official website, all items were evaluated as zero points and ranked last. Finally, based on the results and limitations of the research, the main findings and practical implications of the study for this pandemic management are defined, and recommendations for future research are presented.

References

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Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi

Year 2020, Volume: 7 Issue: 2, 73 - 88, 22.12.2020

Abstract

Dünya 2020 yılında, çok derin etkileri olan bir salgın hastalıkla karşı karşıya kalmıştır. Turizm sektörü de bütün dünyadaki hareketlilik kısıtlamasından ve kapatmalardan çok olumsuz bir şekilde etkilenmiştir. Ülkeler, bu kriz sürecini iyi yönetebilmek adına çaba sarf etmektedirler. Bu çalışmanın amacı da, dünyada en çok turist çeken yirmi ülkenin ulusal turizm örgütlerinin resmi web sitelerini bir iletişim aracı olarak Covid-19 ile ilgili kullanım düzeylerini araştırmaktır. Çalışmada nitel araştırma yöntemlerinden doküman inceleme ve içerik analizi ile ulusal turizm örgütlerinin Covid-19 ile ilgili resmi web sitelerinden veri toplanmıştır. Elde edilen verilere göre, İspanya’nın ulusal turizm örgütü resmi web sitesi, Covid-19 ile ilgili olarak iletişim, bilgi ve sağlık boyutlarında yüksek puan ortalamasına ve toplam puana sahip olarak ilk sırada yer almıştır. Meksika resmi web sitesinde Covid-19 ile ilgili herhangi bir menü, başlık veya bilgilendirmeye rastlanmaması nedeniyle, bütün maddeler sıfır puan olarak değerlendirilerek son sırada yer almıştır. Son olarak, araştırmanın sonuçlarına ve sınırlamalarına dayanılarak bu salgın yönetimi için çalışmanın temel bulguları ve pratik çıkarımları tanımlanmış, gelecekteki araştırmalar için öneriler sunulmuştur.

References

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  • Fernández-Cavia, J., Marchiori, E., Haven-Tang, C. & Cantoni, L. (2016). Online communication in Spanish destination marketing organizations: The view of practitioners. Journal of Vacation Marketing, 23(3), 264-273. DOI: 10.1177/1356766716640840
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  • Hall, M.C., Prayag, G., Fieger, P. & Dyason, D. (2020). Beyond panic buying: consumption displacement and Covid-19. Journal of Service Management. DOI: 10.1108/JOSM-05-2020-0151
  • Hays, S., Page, S.J. & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3), 211-239. DOI: 10.1080/13683500.2012.662215
  • Higgins-Desbiolles, F. (2020). Socialising tourism for social and ecological justice after COVID-19. Tourism Geographies, 22(3), 610-623, DOI: 10.1080/14616688.2020.1757748
  • Huang, X., Dai, S. & Xu, H. (2020). Predicting tourists’ health risk preventative behaviour and travelling satisfaction in Tibet: Combining the theory of planned behaviour and health belief model. Tourism Management Perspectives, 33, 100589. DOI: 10.1016/j.tmp.2019.100589
  • Huertas, A., Oliveira, A. & Girotto, M. (2020). Crisis communication management by the national tourist organizations of Spain and Italy in the face of Covid-19. Profesional de la información, 29(4), e290410. DOI: 10.3145/epi.2020.jul.10
  • Ioannides, D. & Gyimóthy, S. (2020). The Covid-19 crisis as an opportunity for escaping the unsustainable global tourism path. Tourism Geographies, 22(3), 624-632. DOI: 10.1080/14616688.2020.1763445
  • Ivanova, M., Ivanov, I.K. & Ivanov, S. (2020). Travel behaviour after the pandemic: the case of Bulgaria. Anatolia. DOI: 10.1080/13032917.2020.1818267
  • İbiş, S. (2020). COVID-19 salgınının seyahat acenteleri üzerine etkisi. Safran Kültür ve Turizm Araştırmaları Dergisi, 3(1), 85-98.
  • Jonas, A., Mansfeld, Y., Paz, S. & Potasman, I. (2011). Determinants of health risk perception among low-risk-taking tourists traveling to developing countries. Journal of Travel Research, 49(1), 87-99. DOI: 10.1177/0047287509355323
  • Kent, M.L. & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321-334.
  • Kourgiantakis, M., Apostolakis, A. & Dimou, I. (2020). COVID-19 and holiday intentions: the case of Crete, Greece, Anatolia. DOI: 10.1080/13032917.2020.1781221
  • Lee, C., Son, H., Bendle, L., Kim, M. & Han, H. (2012). The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33(1), 89-99. DOI: 10.1016/j.tourman.2011.02.006
  • Leggat, P.A., Brown, L.H., Aitken, P. & Speare, R. (2010). Level of concern and precaution taking among Australians regarding travel during pandemic (H1N1) 2009: Results from the 2009 Queensland social survey. Journal of Travel Medicine, 17(5), 291-295. DOI: 10.1111/j.1708-8305.2010.00445.x
  • Lehto, X.Y., Kim, D-Y. & Morrison, A.M. (2006). The effect of prior destination experience on online information search behaviour. Tourism and Hospitality Research, 6(2), 160-178.
  • Li, X. & Wang, Y. (2010). Evaluating the effectiveness of Destination Marketing Organisations’ websites: Evidence from China. International Journal of Tourism Research, 12, 536-549. DOI: 10.1002/jtr.772
  • Ma, S., Zhao, X., Gong, Y. & Wengel, Y. (2020). Proposing “healing tourism” as a post COVID-19 tourism product, Anatolia. DOI: 10.1080/13032917.2020.1808490
  • Malenkina, N. & Ivanov, S. (2018). A linguistic analysis of the official tourism websites of the seventeen Spanish Autonomous Communities. Journal of Destination Marketing & Management, 9, 204-233. DOI: 10.1016/j.jdmm.2018.01.007
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There are 65 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Articles
Authors

Hulisi Binbaşıoğlu 0000-0001-7488-8450

Publication Date December 22, 2020
Submission Date October 12, 2020
Acceptance Date December 2, 2020
Published in Issue Year 2020 Volume: 7 Issue: 2

Cite

APA Binbaşıoğlu, H. (2020). Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi. Turizm Akademik Dergisi, 7(2), 73-88.
AMA Binbaşıoğlu H. Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi. Turizm Akademik Dergisi. December 2020;7(2):73-88.
Chicago Binbaşıoğlu, Hulisi. “Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi”. Turizm Akademik Dergisi 7, no. 2 (December 2020): 73-88.
EndNote Binbaşıoğlu H (December 1, 2020) Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi. Turizm Akademik Dergisi 7 2 73–88.
IEEE H. Binbaşıoğlu, “Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi”, Turizm Akademik Dergisi, vol. 7, no. 2, pp. 73–88, 2020.
ISNAD Binbaşıoğlu, Hulisi. “Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi”. Turizm Akademik Dergisi 7/2 (December 2020), 73-88.
JAMA Binbaşıoğlu H. Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi. Turizm Akademik Dergisi. 2020;7:73–88.
MLA Binbaşıoğlu, Hulisi. “Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi”. Turizm Akademik Dergisi, vol. 7, no. 2, 2020, pp. 73-88.
Vancouver Binbaşıoğlu H. Yeni Tip Koronavirüs (Covid-19) Döneminde Ulusal Turizm Örgütlerinin Resmi Web Sitelerinin Bir İletişim Aracı Olarak İncelenmesi. Turizm Akademik Dergisi. 2020;7(2):73-88.