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Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model

Year 2021, Volume: 8 Issue: 1, 321 - 334, 15.06.2021

Abstract

Sustainability and corporate social responsibility have been occupying the agendas of companies, especially for the last two decades. As sustainability gains importance, more companies start to support pro-environmental behavior, make green investments, publish sustainability reports, and take part in sustainability studies. As sustainability transforms from “should have” into “must have”, sustainability communication and sustainability marketing have become the “sine qua non” for most industries, including the tourism industry.
This research aims to provide an analysis of the sustainability communication practices in tourism companies by putting forward the question whether the firms present compliance of sustainability communication requirements or not. Sustainability in tourism industry is multi-sectoral and includes many tourism segments like hotels, restaurants, agencies, transportation and so on. Regarding the size of the industry and the data availability, only the tourism companies listed in Borsa Istanbul Equity Market (BIST) are investigated and evaluated according to OSEC (Orientation, Structure, Ergonomics, Content) Model. In the study, the main data are collected from companies’ web sites, and supplementary data are collected from companies’ sustainability reports, disclosures, and other sustainability-related communications. As a result of the assessment, it is seen that all of the companies evaluated present a poor compliance of sustainability communication requirements.

Project Number

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References

  • Baron, R. (2014). The Evolution of Corporate Reporting for Integrated Performance. Paris: OECD.
  • Borsa Istanbul. (2019). BIST Sustainability Index. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/indices/bist-stock-indices/bist-sustainability-index adresinden alındı
  • Borsa Istanbul. (2019). BIST, About us. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/corporate/about-borsa-istanbul/about-us adresinden alındı
  • Borsa Istanbul. (2019). Corporate Social Responsibility and Sustainability. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/corporate/sustainability/sustainability-in-borsa-istanbul adresinden alındı
  • Conte, F., Deacon, J., & Siano, A. (2018). Sustainability communication on corporate websites of Welsh companies. Wales, UK: The QMOD 2018 Conference.
  • Goel, P. (2010). Triple Bottom Line Reporting: An Analytical Approach for Corporate Sustainability. Journal of Finance, Accounting and Management, 1, 27-42.
  • H. Reilly , A., & Larya, N. (2018). External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity. Environmental Communication, 12, 621-637.
  • International Institute for Sustainable Development. (2019, August 19). Sustainable Development. www.iisd.org: https://www.iisd.org/topic/sustainable-development adresinden alındı
  • KMPG International. (2013). The KPMG Survey of Corporate Rresponsibility Reporting 2013. KMPG International.
  • Morsing, M. (2006, April). Corporate Social Responsibility as Strategic Auto-communication: on the Role of External Stakeholders for Member Identification. Business Ethics: A European Review, 15(2), 171-182.
  • Public Disclosure Platform. (2019). Industries. July 04, 2019 tarihinde https://www.kap.org.tr/tr/Sektorler adresinden alındı
  • Siano, A., Conte, F., Amabile, S., Vollero, A., & Piciocchi, P. (2016). Communicating Sustainability: An Operational Model for Evaluating Corporate Websites. Sustanability, MDPI, 8(9), 1-16.
  • TerraChoice. (2010). The Sinsof Greenwashing Home and Family Edition. Ottawa, Canada: Underwriters Laboratories.
  • The World Bank. (2003). Public Policy for Corporate Social Responsibility. World Bank Institute.
  • Tölkes, C. (2018). Sustainability communication in tourism – A literature review. Tourism Management Perspectives, 27, 10-21.
  • van Marrewijk, M. (2003). Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. Journal of Business Ethics, 44, 95–105.
Year 2021, Volume: 8 Issue: 1, 321 - 334, 15.06.2021

Abstract

Supporting Institution

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Project Number

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Thanks

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References

  • Baron, R. (2014). The Evolution of Corporate Reporting for Integrated Performance. Paris: OECD.
  • Borsa Istanbul. (2019). BIST Sustainability Index. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/indices/bist-stock-indices/bist-sustainability-index adresinden alındı
  • Borsa Istanbul. (2019). BIST, About us. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/corporate/about-borsa-istanbul/about-us adresinden alındı
  • Borsa Istanbul. (2019). Corporate Social Responsibility and Sustainability. July 03, 2019 tarihinde https://www.borsaistanbul.com/en/corporate/sustainability/sustainability-in-borsa-istanbul adresinden alındı
  • Conte, F., Deacon, J., & Siano, A. (2018). Sustainability communication on corporate websites of Welsh companies. Wales, UK: The QMOD 2018 Conference.
  • Goel, P. (2010). Triple Bottom Line Reporting: An Analytical Approach for Corporate Sustainability. Journal of Finance, Accounting and Management, 1, 27-42.
  • H. Reilly , A., & Larya, N. (2018). External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity. Environmental Communication, 12, 621-637.
  • International Institute for Sustainable Development. (2019, August 19). Sustainable Development. www.iisd.org: https://www.iisd.org/topic/sustainable-development adresinden alındı
  • KMPG International. (2013). The KPMG Survey of Corporate Rresponsibility Reporting 2013. KMPG International.
  • Morsing, M. (2006, April). Corporate Social Responsibility as Strategic Auto-communication: on the Role of External Stakeholders for Member Identification. Business Ethics: A European Review, 15(2), 171-182.
  • Public Disclosure Platform. (2019). Industries. July 04, 2019 tarihinde https://www.kap.org.tr/tr/Sektorler adresinden alındı
  • Siano, A., Conte, F., Amabile, S., Vollero, A., & Piciocchi, P. (2016). Communicating Sustainability: An Operational Model for Evaluating Corporate Websites. Sustanability, MDPI, 8(9), 1-16.
  • TerraChoice. (2010). The Sinsof Greenwashing Home and Family Edition. Ottawa, Canada: Underwriters Laboratories.
  • The World Bank. (2003). Public Policy for Corporate Social Responsibility. World Bank Institute.
  • Tölkes, C. (2018). Sustainability communication in tourism – A literature review. Tourism Management Perspectives, 27, 10-21.
  • van Marrewijk, M. (2003). Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. Journal of Business Ethics, 44, 95–105.
There are 16 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Articles
Authors

Sebnem Ozdemir 0000-0003-0421-0833

Project Number -
Publication Date June 15, 2021
Submission Date November 3, 2020
Acceptance Date May 17, 2021
Published in Issue Year 2021 Volume: 8 Issue: 1

Cite

APA Ozdemir, S. (2021). Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model. Turizm Akademik Dergisi, 8(1), 321-334.
AMA Ozdemir S. Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model. Turizm Akademik Dergisi. June 2021;8(1):321-334.
Chicago Ozdemir, Sebnem. “Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model”. Turizm Akademik Dergisi 8, no. 1 (June 2021): 321-34.
EndNote Ozdemir S (June 1, 2021) Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model. Turizm Akademik Dergisi 8 1 321–334.
IEEE S. Ozdemir, “Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model”, Turizm Akademik Dergisi, vol. 8, no. 1, pp. 321–334, 2021.
ISNAD Ozdemir, Sebnem. “Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model”. Turizm Akademik Dergisi 8/1 (June 2021), 321-334.
JAMA Ozdemir S. Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model. Turizm Akademik Dergisi. 2021;8:321–334.
MLA Ozdemir, Sebnem. “Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model”. Turizm Akademik Dergisi, vol. 8, no. 1, 2021, pp. 321-34.
Vancouver Ozdemir S. Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model. Turizm Akademik Dergisi. 2021;8(1):321-34.