Revolution and Society 5.0: Japanese Human Centric Approach and Sectoral Changes

Abstract

Keidanren emphasizes that societies must work together in order for Society 5.0 to continue on its way. The main purpose of Society 5.0 is to integrate technological developments into society. Thus, instead of a community that fears technology, it is aimed to create a society that lives in business with technology and its benefits. One of the main reasons why Society 5.0 was not first introduced as Industry 5.0 is the integration of rapidly developing technology with social life. This article has an outline as following; at the first part introduction was given and at the second part of the article we introduced literature review. Following this, from Industry 4.0 to Society 5.0 was explained and Society 5.0 applications were given at the third part. And finally we present discussion and conclusion.

Keywords

• Society 5.0
• Industry 4.0
• Sectors
• Japan
• Human-Centric

Devrim ve Toplum: 5.0: Japon İnsan Merkezli Yaklaşım ve Sektörel Değişimler

Abstract

Keidanren, Society 5.0'ın yoluna devam etmesi için toplumların birlikte çalışması gerektiğini vurguluyor. Toplum 5.0'ın temel amacı teknolojik gelişmeleri topluma entegre etmektir. Böylece teknolojiden korkan bir toplum yerine, teknoloji ve faydaları ile ticaret yapan bir toplum yaratılması hedeflenmektedir. Toplum 5.0'ın ilk olarak Endüstri 5.0 olarak tanıtılmamasının temel nedenlerinden biri, hızla gelişen teknolojinin sosyal yaşamla bütünleşmesidir. Bu makalenin ana hatları şu şekildedir; birinci bölümde giriş yapıldı ve makalenin ikinci bölümünde literatür taraması yapıldı. Bunu takiben üçüncü bölümde Endüstri 4.0'dan Toplum 5.0'a anlatılmış ve Toplum 5.0 uygulamalarına yer verilmiştir. Ve son olarak tartışma ve sonuç sunuyoruz.

Keywords

• Toplum 5.0
• Endüstri 4.0
• Sektörler
• Japonya
• İnsan-Odaklı

References

1. Referans1 Abreu, P. H. C. de. (2018). Perspectivas para a gestão do conhecimento no contexto da Indústria 4.0. South American Development Society Journal, 4(10), 126.
2. Referans2 Acaralp, M. C., 2017, İnsan Kaynakları Yönetiminde Endüstri 4.0 & Dijitalleşme Etkisi Yetenek Yönetimi, Akdeniz Karpaz Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı İnsan Kaynakları Yönetimi Final Proje Çalışması, Lefkoşe, Kıbrıs.
3. Referans3 Alçin, S. (2016). “Üretim İçin Yeni Bir İzlek: Sanayi 4.0”, Journal of Life Economics, 8, ss.19-30.
4. Referans4 Alçın, S., (2018). “Endüstri 4.0 ve İnsan Kaynakları”, Popüler Yönetim Dergisi, Sayı: 63, ss.46- 47.
5. Referans5 Andreae, K. (2018). Gesellschaft 5.0 statt Industrie 4.0. https://www.fr.de/-meinung/gesellschaft-stattindustrie-1108930- 2.html, 15.05.2021.
6. Referans6 Ashton, K. (2009) That 'Internet of Things' Thing, http://www.rfidjournal.com/ articles/ view? 4986. 17.05.2021.
7. Referans7 Bayuk, M.N., Öz, A. (2017) “Nesnelerin İnterneti ve İşletmelerin Pazarlama Faaliyetlerine Etkileri”, Akademik Sosyal Araştırmalar Dergisi, Yıl: 5, Sayı: 43, s. 41-58.
8. Referans8 Bijker, W., Hughes, T. P. & Pinch, T. (1987). The Social Construction of Technological Systems. Cambridge: MIT Press.

9. Referans9 BTK, (2018). Toplum 5.0, https://www.btk.gov.tr/uploads/pages/arastirma-raporlari/toplum-5-0-arastirma-raporu.pdf, 26.05.2021.
10. Referans10 Buhalis, D. & Law, R. (2008). Progress in Information Technology and Tourism Management: 20 years on and 10 years after the Internet - the state of eTourism Research. Tourism Management, 29(4): 609-623.
11. Referans11 Canlıoğlu, G. (2008). Değişen Toplum Yapılarında Bilginin Değişen Konumu. (Yayımlanmamış Yüksek Lisans Tezi). Marmara Üniversitesi, Türkiyat Araştırmaları Enstitüsü, Bilgi ve Belge Yönetimi Anabilim Dalı, İstanbul.
12. Referans12 Center for Research and Development Strategy, Japan Science and Technology Agency (2017). Future Services & Societal Systems in Society 5.0. Tokyo: Japan. 17/04/2021.
13. Referans13 Claveria, O., Monte, E. & Torra, S. (2015). A New Forecasting Approach for the Hospitality Industry. Internatioal Journal of Contemporary Hospitality Management, 27(7): 1520-1538.
14. Referans14 Costa, José Manuel (2018). Sociedade 5.0: a mudança que aí vem. 13/04/2018.
15. Referans15 Çözen, G. (2011) “Dijital Pazarlama Nedir? Teknikleri Nelerdir?” http://www.dijitalmarketing.net/2011/03/31/dijital-pazarlama-nedirteknikleri-nelerdir/, 17.05.2021.
16. Referans16 Duran, C. (2016) Teknoloji Temelli Self Servis Satış Kanallarının Algılanan Özelliklerinin Müşteri Deneyimine Etkisi, (Yayımlanmamış Doktora Tezi) İstanbul Teknik Üniversitesi, Fen Bilimleri Enstitüsü.
17. Referans17 Egger, R. (2013). The Impact of Near Field Communication on Tourism. Journal of Hospitality and Tourism Technology, 4(2): 119-133.
18. Referans18 Fiandaca, D. (2016). “How the Internet of Things will open up a new relationship between brands and consumers” https://www.campaignlive.co.uk/ article/internet-things-will-open-new-relationship-brandsconsumers/1383139, 17.05.2021.
19. Referans19 Freyer, H. (1954). İndustri Çağı. (B. Akarsu, & H. Batuhan, Çev.) İstanbul: İstanbul Üniversitesi Edebiyat Fakültesi.
20. Referans20 Gladden, M. E. (2019). Who will be the members of society 5.0? Towards an anthropology of technologically posthumanized future societies. Social Sciences, 8(148), 1-39.
21. Referans21 Gökten, O. (2018). Karanlıkta üretim: yeni çağda maliyetin kapsamı. Muhasebe Bilim Dünyası Dergisi, 20(4), 880-897.
22. Referans22 Greengard, S. (2017) Nesnelerin İnterneti, (Çev. Müge Çavdar), İstanbul, Optimist Yayınları.
23. Referans23 Gretzel, U., Werthner, H., Koo, C. & Lamsfus, C. (2015a). Conceptual Foundations for Understanding Smart Tourism Ecosystems. Computers in Human Behavior, 50: 558563.
24. Referans24 Harayama, Yuko (2017). Society 5.0: Aiming for a New Human-centered Society. Collaborative Creation through Global R&D Open Innovation for Creating the Future: Volume 66 Number 6 August 2017. Hitachi Review. Pp. 8-13. Hitachi Review Vol. 66, No. 6.
25. Referans25 Hayashi, H., Sasajima, H., Takayanagi, Y., & Kanamaru, H. (2017). International standardization for smarter society in the field of measurement, control and automation. 2017 56th Annual Conference of the Society of Instrument and Control Engineers of Japan (SICE).
26. Referans26 Holler, J., Tsiatsis, V., Mulligan, C., Avesand, S., Karnouskos, S. & Boyle, D. (2014). From Machine-to-Machine to the Internet of Things: Introduction to a New Age of Intelligence. USA: Academic Press.
27. Referans27 Hooijdonk, R. (2015). Technology Trends 2030. https://www.richardvanhooijdonk.com/en/ keynote/trends2030/, 17.04.2021.
28. Referans28 IBM Watson, (2016) “The New Retail Revolution: Connected Store”, https://www.slideshare.net/IBMIoT/watson-iot-forretail?from%20action=save, 17.05.2021.
29. Referans29 i-SCOOP (2018). From Industry 4.0 to Society 5.0: the big societal transformation plan of Japan.
30. Referans30 Jara, A.J., Parra, M.C., Skarmeta, A.F. (2012) Marketing 4.0: A new value added to the Marketing through the Internet of Things, 6. International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, https://www.researchgate.net/publication/ 261431780, 17.05.2021.
31. Referans31 Kalafatoğlu, Y. (2014) “The prospective paradigm of Marketing Studies: Internet of Things”, https://www.slideshare.net/yicit/the-prospective-paradigm-ofmarketing-studies-internet-of-things, 17.05.2021.
32. Referans32 Kalit, E. (2017) “2017 Müşteri Deneyimi Yönetimi Trendleri” http://www.pazarlamasyon.com/pazarlama/musteri-deneyimi-yonetimitrendleri/, 17.05.2021.
33. Referans33 Kambies, T., Raynor, M.E., Pankratz, D.M., Wadekar, G., (2016) “Closing the digital divide: IoT in retail’s transformative potential”, Deloitte University Press.
34. Referans34 Kantarcı, Ö., Özalp, M., Sezginsoy, C., Özaşkınlı,O., Cavlak, C. (2017) “Dijitalleşen Dünyada Ekonominin İtici Gücü: E-Ticaret”. Nisan ayı, TÜSİAD raporu.
35. Referans35 Keidanren (2018), Society 5.0: Co-creating the future (Excerpt). Keidanren.
36. Referans36 Keidanren (Japan Business Federation). (2016). Toward realization of the new economy and society. Reform of the economy and society by the deepening of “Society 5.0”.
37. Referans37 Kemp, S. (2017). “Dıgıtal In 2017 Global Overvıew Report”, https://wearesocial.com/special-reports/digital-in2017-global-overview., 17.05.2021.
38. Referans38 Kotler, P. and Armstrong, G.(2016) Principles of Marketing,16.Ed, Pearson Education, ISBN 978-0-133-79502-8.
39. Referans39 Kotler, P., Kartajaya, H., Setiawan, I. (2014) Pazarlama 3.0, Optimist Yayınları, İstanbul.
40. Referans40 Kotler, P., Kartajaya, H., Setiawan, I. (2017) Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons, Inc., Hoboken, New Jersey. ISBN: 978-1119-34120-8
41. Referans41 Kotler,P. and Armstrong,G.(2016) Principles of Marketing,16.Ed, Pearson Education, ISBN 978-0-133-79502-8.
42. Referans42 Kroker, M. (2017). Industrie 4.0 – und Gesellschaft 5.0. https://www.wiwo.de/technologie/digitalewelt/cebit-welcome-nightindustrie-4-0-und-gesellschaft-5-0/19541952.html, 07.05.2021.
43. Referans43 Lobe, A. (2017). Japans smarte Utopie. https://www.zeit.de/kultur/2017-04/japan-gesellschaft-zukunftautomatisierung-cebit, 16.05.2021.
44. Referans44 Lopez de Avila, A. (2015). Smart Destinations: XXI Century Tourism. ENTER2015, 3-6 February, Lugano, Switzerland.
45. Referans45 Michaelides, P. G. & Theologou, K. (2010). Tarde’s Influence on Schumpeter: Technology and Social Evolution. International Journal of Social Economics, 37(5): 361-373.
46. Referans46 Nabben, A., Wetzel, E., Oldani, E., Huyeng, J., Boel, M. & Fan, Z. (2016). Smart technologies in tourism: Case study on the influence of iBeacons on customer experience during the 2015 SAIL Amsterdam event. In the International Tourism Student Conference (pp. 1-32). Madrid, Spain.
47. Referans47 Nurillin, R. A. (2019). Society 5.0: A self-devouring system. International Journal of Recent Technology and Engineering (IJRTE), 8(2), 4001-4004.
48. Referans48 Odusote, A., Naik, S., Tiwari, A., Arora, G., (2016) “Turning value into revenue: What IoT players can learn from software monetization”, Deloitte University Press.
49. Referans49 Ogburn, W. F. (1937). Technological Trends and National Policy, Including the Social Implications of New Inventions. Washington: United States Government Printing Office.
50. Referans50 Önday, Ö. (2021). Toplum 5.0 Üzerine Yazılar. İstanbul Gelişim Üniversitesi Yayınları, İstanbul.
51. Referans51 Özdoğan, O., 2017, Endüstri 4.0: Dördüncü Sanayi Devrimi ve Endüstriyel Dönüşümün Anahtarları, Pusula Yayınları, No:327-40, İstanbul.
52. Referans52 Öztemel, E., Gürsev, S. (2018). Türkiye’de Lojistik Yönetiminde Endüstri 4.0 Etkileri ve Yatırım İmkanlarına Bakış Üzerine Anket Uygulaması, 21(2): 145-154.
53. Referans53 Payton, R. (2016) “How the Internet of Things Is Causing A Marketing Evolution”, https://www.americaninno.com/dc/how-the-internet-of-things-iscausing-a-marketing-evolution/, 15.05.2021.
54. Referans54 Ramos, C., Correia, M., Rodrigues, J., Martins, D. & Serra, F. (2015). Big Data Warehouse Framework for Smart Revenue Management. In Advences in Environmental Science and Energy Planning, Mastorakis, N. & Corbi, I. (Ed.), WSEAS Press, Spain, pp. 1322.
55. Referans55 Rifkin, J. (2015) Nesnelerin İnterneti ve İşbirliği Çağı, (çev: Levent Göktem) Optimist Yayınları, İstanbul.
56. Referans56 Rosemann, M. (2013) The Internet of Things: New Digital Capital in the Hands of Customers, Business Transformation Journal, pp.6-15, http://eprints.qut.edu.au/66451/, 17.5.2021.
57. Referans57 Sarnı, W., Mariani, J., Kaji, J. (2016) “From Dırt To Data The Second Green Revolution And The Internet Of Things”, Deloitte Review, Issue 18.
58. Referans58 Seric, M. & Gil-Saura, I. (2012). ICT, IMC, and Brand Equity in High Quality Hotels of Dalmatia: An Analysis from Guest Perceptions. Journal of Hospitality Marketing Management, 21(8): 821-851.
59. Referans59 Serpanos, Dimitrios (2018). The Cyber-Physical Systems Revolution. Computer, 51I(3), March 2018, pp. 70-73.
60. Referans60 Sezer, B. (2018). Batı Dünya Egemenliği ve Endüstri Devrimi. İstanbul: Doğu Kitabevi.
61. Referans61 Shiroishi, Y., Uchiyama, K. & Suzuki, N. (2019). Better actions for society 5.0: Using all for evidence-based policy making that keeps humans in the loop. IEEE Computer Society, July, 91-95.
62. Referans62 Şit, A.C., (2013). “Mobil pazarlamanın gözdesi Omni Channel olacak”, http://webrazzi.com/2013/04/17/mobil-pazarlamanin-gozdesi-omnichannel-olacak/, 17.05.2021.
63. Referans63 Sniderman, B., Raynor, M.E. (2015) “Power struggle: Customers, companies, and the Internet of Things”, Deloitte Review, Issue 17.
64. Referans64 Takahashi, T. (2018). Behavioral economics of addiction in the age of a super smart society: Society 5.0. Oukan, 12(2), 119-122.
65. Referans65 TMMOB, (2019). Endüstri 4.0, İstihdam ve Toplum 5.0, https://www.hkmo.org.tr/ebulten/101/mobile/index.html, 05.05.2021.
66. Referans66 Toedt, M. (2016). Hospitality Net - Beacons - Top or Flop for the Hospitality Industry?. http://www.hospitalitynet.org/news/4073267.html, 17.05.2021.
67. Referans67 Topsakal, Y., Yüzbaşıoğlu, N. & Bahar, M. (2018a). Endüstri 4.0 Çağında ‘Akıllı’ Olma Yolunda Oteller için Önerile. 2. Uluslararası Turizmin Geleceği Kongresi, 27-29 Eylül, Mersin, ss. 252-256.
68. Referans68 Topsakal, Y., Yüzbaşıoğlu, N. & Çelik, P. (2018b). Yeni Nesil Turist Kartları: Antalya Destinasyonu Turist Kartı Önerisi. Uluslararası Antalya Kongresi, 1-3 Mart, ss. 1321-1333.
69. Referans69 TÜBİTAK. 2016. Yeni Sanayi Devrimi, Akıllı Üretim Sistemleri, Teknoloji Yol Haritası, TÜBİTAK Bilim, Teknoloji ve Yenilik Politikaları Daire Başkanlığı.
70. Referans70 Tuominen, P. & Ascencao, M. (2016). The Hotel of Tomorrow a Service Design Approach. Journal of Vacation Marketing, 22(3): 279-292.
71. Referans71 Uçkun vd. (2002). Bilgi Toplumu ve Türkiye. I. Ulusal Bilgi Ekonomi ve Yönetim Kongresi (10-11 Mayıs 2002). Kocaeli.
72. Referans72 Waldenberger, F., 2018. Society 5.0: Japanese Ambitions and Initiatives (Digital Futures No. 1/2018), Auslandsinformationen. Konrad Adenauer Stiftung (KAS).
73. Referans73 Wang, Fei-Yue, Yong Yuan, Xiao Wang, and Rui Qin. 2018. Societies 5.0: A New Paradigm for Computational Social Systems Research. IEEE Transactions on Computational Social Systems 5: 2–8.
74. Referans74 Williams, R. & Sörensen, K. (2002) Social Shaping, Guiding Policy. Concepts, Spaces, and Tools. Edinburgh: Edward Elgar. Xiang, Z. & Gretzel, U. (2010). Role of Social Media in Online Travel Information Search. Tourism Management, 31(2): 179-188.
75. Referans75 Yüzbaşıoğlu, N., Çelik, P., Topsakal, Y. & Bahar, M. (2018). Endüstri 4.0 ve Akıllı Turizm: Antalya Destinasyonu Akıllı Turist Rehberi Uygulama Geliştirilmesi. Innovation and Global Issues in Social Sciences III, 26-29 Nisan, Antalya, ss. 707-718.