Instagram Story Effects Usage Scale (ISEUS): A scale for user tendencies in social media

Abstract

In today's technology, especially on Instagram, story effects have been used frequently by women. These effects make the face perfect by performing aesthetic procedures and make-up on the face. As a result of this perfection, the use of Instagram story effects can negatively affect women's perceptions of beauty. Additionally, the usage of beauty affects might make women have poor body image by diminishing their self-esteem and confidence and raising their social anxiety. This may lead to a rise in young girls seeking plastic surgery, particularly during adolescence. A scale related to the use of Instagram story effects and its effect on the perception of beauty has not previously been developed in order to measure this situation. Including this scale in the literature will open the door for further research that will support and raise awareness of the issue. As a result, an 8-item Instagram Story Effects Usage Scale (ISEUS) was developed in this study using data from 147 Instagram story effects users. In order to reveal the construct validity of ISEUS, exploratory and confirmatory factor analysis was applied. The results show that the developed scale's psychometric properties are satisfactory. ISEUS is intended to be used in a variety of research projects that bring together different disciplines.

Keywords

• Instagram Story Effects
• Instagram
• social media
• perception of beauty

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