Examining and Managing Frequently Asked Questions on Technopark Websites
Abstract
Technoparks that have strategical importance on the economic development of the countries are the organizations that universities, industrial companies, and research institutions can col- laborate to do research, development, and innovation activities within the same ecosystem. Technoparks have their own information systems and web portals to inform and interact with their members and entrepreneurs. Technopark website “Frequently Asked Questions” menu presents information mainly on technology transfer, facilities, and services provided by technoparks, par- ticularly to the entrepreneurs who want to take place in this ecosystem. The aim of this research is to examine and classify the questions in the frequently asked questions menu wondered by the entrepreneurs for a better frequently asked questions menu. The content analysis method was used to analyze the frequently asked questions menu of technopark websites in this qualitative research. Descriptive statistics and thematic codes were used to classify the questions. Although the questions in the lists of the frequently asked questions menu change from technopark to technopark, the findings of the study revealed that questions related to tax, application process, applicants, and offices are the mostly used themes in the frequently asked questions menu. This study offers two approaches which are frequency- and semantic-based approaches to manage the questions in frequently asked questions menu. Technopark managements can use the find- ings of this study as a complementary asset for their entrepreneur ecosystem and as a guide for a better frequently asked questions menu in terms of design and content.
Keywords
References
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