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Perceptions of Risk Factors that Influence COVID-19 Protective Behavior Determinants

Year 2023, Volume 37, Issue 1, 2 - 11, 24.01.2023

Abstract

Protective behaviors from COVID-19 such as using medical masks, attention to physical dis-tance, and systematic personal cleaning are recommended by the World Health Organization. However, the pandemic infects more people, especially in Turkey, because the public does not adequately fulfill the protective behaviors. This study aims to create a conceptual framework for social marketing interventions within the scope of the health belief model by identifying the impact of participants' risk perceptions on their pandemic prevention behaviors. Data were col-lected from 459 citizens of the Republic of Turkey through an online survey between May 5 and 12, 2020. The structural equation model was performed with AMOS-20 to assess the proposed model. The data obtained through the surveys indicate some apparent thoughts of participants: COVID-19 can easily spread between people and therefore, has the potential to collapse the health system; the most effective way to protect from the pandemic is to stay at home; state-ments from the Ministry of Health and the Scientific Committee are closely followed; this disease will cause significant damage to the Turkish economy; and the pandemic will continue until a vac-cine is available. Besides, perceived severity, perceived barriers, perceived benefits, and cues to action have a highly significant impact on the target market’s actions toward avoiding COVID-19.

References

  • 10 Things the EU is doing to fight COVID-19 (2020). Council of the European Union COVID-19 coronavirus pandemic. Retrieved from https ://ww w.con siliu m.eur opa.e u/en/ polic ies/c orona virus /10-t hings -agai nst-c ovid- 19/ Agurto, I., Bishop, A., Sánchez, G., Betancourt, Z., & Robles, S. (2004). Perceived barriers and benefits to cervical cancer screening in Latin America. Preventive Medicine, 39(1), 91–98. [CrossRef] Alsulaiman, S., & Rentner, T. (2018). The health belief model and preventive measures: A study of the Ministry of Health campaign on coronavirus in Saudi Arabia. Journal of International Crisis and Risk Communica-tion Research, 1(1), 27–56. Austin Alchon, S. (2003). A pest in the land: New World epidemics in a global perspective. University of New Mexico Press. Balkhi, F., Nasir, A., Zehra, A., & Riaz, R. (2020). Psychological and behavioral response to the coronavirus (COVID-19) pandemic. Cureus, 12(5), e7923. [CrossRef] Barbosa, J. (2020). COVID-19: Communication materials. Retrieved from https ://ww w.pah o.org /en/c ovid- 19-co mmuni catio n-mat erial s Bauerfeind, R., von Graevenitz, A., Kimmig, P., Schiefer, H. G., Schwarz, T., Slenczka, W., & Zahner, H. (2020). Zoonoses: Infectious diseases transmissible from animals to humans (4th ed). ASM Books. Bavel, J. J. V., Baicker, K., Boggio, P. S., Capraro, V., Cichocka, A., Cikara, M., Crockett, M. J., Crum, A. J., Douglas, K. M., Druckman, J. N., Drury, J., Dube, O., Ellemers, N., Finkel, E. J., Fowler, J. H., Gelfand, M., Han, S., Haslam, S. A., Jetten, J., Kitayama, S., et al. (2020). Using social and behavioural science to support COVID-19 pandemic response. Nature Human Behaviour, 4(5), 460–471. Carico, R., Sheppard, J., & Thomas, C. B. (2020). Community pharmacists and communication in the time of COVID-19: Applying the health belief model. Research in Social and Administrative Pharmacy, March, 1–4. Cheng, H., Kotler, P., & Lee, N. R. (Eds.) (2011). Social marketing for public health: Global trends and success stories. Jones and Bartlett Publishers. Chin, J. H., & Mansori, S. (2019). Theory of Planned Behaviour and Health Belief Model: Females’ intention on breast cancer screening. Cogent Psychology, 6(1). Craig Lefebvre, R., & Flora, J. A. (1988). Social marketing and public health intervention. Health Education and Behavior, 15(3), 299–315. [CrossRef] Crawshaw, P. (2012). Governing at a distance: Social marketing and the (bio) politics of responsibility. Social Science and Medicine, 75(1), 200–207. [CrossRef] Eser, Z., & Özdoğan, F. B. (2006). Sosyal Pazarlama - Toplumun Refahı ve kaliteli yaşamı İçin -. Siyasal Kitabevi. European Social Marketing Association, & ESMA (2020). Coronavirus dis-ease 2019 (COVID-19) pandemic: A statement from the ESMA.

COVID-19 Koruyucu Davranış Belirleyicilerini Etkileyen Risk Faktörlerinin Algısı

Year 2023, Volume 37, Issue 1, 2 - 11, 24.01.2023

Abstract

Dünya Sağlık Örgütü tarafından Covid-19'dan korunmak için tıbbi maske kullanma, fiziksel mesafeye dikkat etme ve sistematik kişisel temizlik gibi koruyucu davranışları önerilmektedir. Ancak salgın, toplumun koruyucu davranışları yeterince yerine getirmemesi nedeniyle özellikle Türkiye'de daha fazla kişiye bulaştığı görülmektedir. Bu çalışma Sağlık İnanç Modeli kapsamında katılımcıların risk algılarının pandemiden korunma davranışları üzerindeki etkisini belirleyerek Sosyal Pazarlama müdahaleleri için kavramsal bir çerçeve oluşturmayı amaçlamaktadır. Veriler, Türkiye Cumhuriyeti’nin 459 vatandaşından çevrimiçi anket yoluyla 5-12 Mayıs 2020 tarihinde toplanmıştır. Önerilen modeli değerlendirmek için AMOS-20 ile Yapısal Eşitlik Modeli uygulan-mıştır. Anketlerden elde edilen veriler, katılımcıların bazı belirgin düşüncelerini ortaya koymakta-dır. Bunlar; COVID-19 insanlar arasında kolayca yayılabilir ve bu nedenle sağlık sistemini çökertme potansiyeline sahiptir; Pandemiden korunmanın en etkili yolu evde kalmaktır; Sağlık Bakanlığı ve Bilim Kurulu’nun açıklamaları yakından takip edilmektedir; Bu hastalık Türkiye ekonomisine ciddi zararlar verecektir ve aşı bulunana kadar salgın devam edecektir. Ayrıca algılanan ciddiyet, algıla-nan engeller, algılanan faydalar ve eylem ipuçları hedef pazarın COVID-19’dan korunmaya yönelik eylemleri üzerinde yüksek ve anlamlı bir etkiye sahip olduğu tespit edilmiştir.

References

  • 10 Things the EU is doing to fight COVID-19 (2020). Council of the European Union COVID-19 coronavirus pandemic. Retrieved from https ://ww w.con siliu m.eur opa.e u/en/ polic ies/c orona virus /10-t hings -agai nst-c ovid- 19/ Agurto, I., Bishop, A., Sánchez, G., Betancourt, Z., & Robles, S. (2004). Perceived barriers and benefits to cervical cancer screening in Latin America. Preventive Medicine, 39(1), 91–98. [CrossRef] Alsulaiman, S., & Rentner, T. (2018). The health belief model and preventive measures: A study of the Ministry of Health campaign on coronavirus in Saudi Arabia. Journal of International Crisis and Risk Communica-tion Research, 1(1), 27–56. Austin Alchon, S. (2003). A pest in the land: New World epidemics in a global perspective. University of New Mexico Press. Balkhi, F., Nasir, A., Zehra, A., & Riaz, R. (2020). Psychological and behavioral response to the coronavirus (COVID-19) pandemic. Cureus, 12(5), e7923. [CrossRef] Barbosa, J. (2020). COVID-19: Communication materials. Retrieved from https ://ww w.pah o.org /en/c ovid- 19-co mmuni catio n-mat erial s Bauerfeind, R., von Graevenitz, A., Kimmig, P., Schiefer, H. G., Schwarz, T., Slenczka, W., & Zahner, H. (2020). Zoonoses: Infectious diseases transmissible from animals to humans (4th ed). ASM Books. Bavel, J. J. V., Baicker, K., Boggio, P. S., Capraro, V., Cichocka, A., Cikara, M., Crockett, M. J., Crum, A. J., Douglas, K. M., Druckman, J. N., Drury, J., Dube, O., Ellemers, N., Finkel, E. J., Fowler, J. H., Gelfand, M., Han, S., Haslam, S. A., Jetten, J., Kitayama, S., et al. (2020). Using social and behavioural science to support COVID-19 pandemic response. Nature Human Behaviour, 4(5), 460–471. Carico, R., Sheppard, J., & Thomas, C. B. (2020). Community pharmacists and communication in the time of COVID-19: Applying the health belief model. Research in Social and Administrative Pharmacy, March, 1–4. Cheng, H., Kotler, P., & Lee, N. R. (Eds.) (2011). Social marketing for public health: Global trends and success stories. Jones and Bartlett Publishers. Chin, J. H., & Mansori, S. (2019). Theory of Planned Behaviour and Health Belief Model: Females’ intention on breast cancer screening. Cogent Psychology, 6(1). Craig Lefebvre, R., & Flora, J. A. (1988). Social marketing and public health intervention. Health Education and Behavior, 15(3), 299–315. [CrossRef] Crawshaw, P. (2012). Governing at a distance: Social marketing and the (bio) politics of responsibility. Social Science and Medicine, 75(1), 200–207. [CrossRef] Eser, Z., & Özdoğan, F. B. (2006). Sosyal Pazarlama - Toplumun Refahı ve kaliteli yaşamı İçin -. Siyasal Kitabevi. European Social Marketing Association, & ESMA (2020). Coronavirus dis-ease 2019 (COVID-19) pandemic: A statement from the ESMA.

Details

Primary Language English
Subjects Management
Journal Section Research Articles
Authors

Emre HARORLI> (Primary Author)
ATATÜRK ÜNİVERSİTESİ
0000-0002-4951-0648
Türkiye

Publication Date January 24, 2023
Published in Issue Year 2023, Volume 37, Issue 1

Cite

APA Harorlı, E. (2023). Perceptions of Risk Factors that Influence COVID-19 Protective Behavior Determinants . Trends in Business and Economics , 37 (1) , 2-11 . Retrieved from https://dergipark.org.tr/en/pub/trendbusecon/issue/75566/1241021