Karl Marx, Medya Çalışmaları ve Günümüz Kültürü

Öz

Bu çalışmanın amacı, bugünün medya, iletişim ve kültürünü analiz etmede Marx'ın rolünü tar-tışmaktır. Üç çağdaş kültürel çalışmanın analizi - Lawrence Grossberg'in monografi çalışması olan Gelecek Zamanda Kültürel Çalışmalar, John Hartley'nin Kültür ve Medya Çalışmaları için Dijital Gelecekler'i ve Paul Smith'in düzenlediği Kültürel Çalışmaların Yenilenmesi - ekonominin kültürel çalışmalar tarafından daha fazla dikkate alınması gerektiği konusunda bir anlaşma içe-risinde olduklarını göstermede ancak hangi yaklaşımın uygulanması gerektiği ve Karl Marx'ın rolü hakkında çalışmalarında bir anlaşmazlık içerisindedirler. Bu makale Marx'ın emek değer teorisinin özellikle medya, kültür ve iletişimi eleştirel olarak analiz etmede önemli olduğunu savunmaktadır. Bu durum yavaş yavaş iyileşmekle birlikte, emek hâlâ kültür ve medya çalışma-larının kör noktasıdır. Kültürel ve medya çalışmalarında, Marx'tan uzaklaşmanın, geri dönül-mesi gereken derin bir hata olduğu düşünülmektedir. Küresel krizin ve yeniden dirilişin şimdiki zamanlarında, sadece Marx'la kurulacak bir ilişki, kültürel ve medya çalışmalarını; politik olarak alakalı, pratik ve eleştirel hale getirebilmektedir.

Anahtar Kelimeler

• karl marx
• marksist teori
• kültür
• medya
• kapitalizm
• kapitalizm

Karl Marx and the Study of Media and Culture

Abstract

The task of this paper discusses the role of Marx in analysing media, communica-tion and cul-ture today. An analysis of three contemporary Cultural Studies works – Lawrence Grossberg’s monograph Cultural Studies in the Future Tense, John Hartley’s monograph Digital Futures for Cultural and Media Studies and Paul Smith’s edited volume The Renewal of Cultural Studies – shows that there is an agreement that the economy needs to be taken more into account by Cultural Studies, but disagreement on which approach should be taken and what the role of Karl Marx’s works shall be. The paper argues that Marx’s labour theory of value is especi-ally important for critically analysing the media, culture and communica-tion. Labour is still a blind spot of the study of culture and the media, although this situation is slowly improving. It is maintained that the turn away from Marx in Cultural and Media Studies was a profound mistake that should be reverted. Only an engagement with Marx can make Cultural and Media Studies topical, politically relevant, practical and critical, in the current times of global crisis and resurgent critique.

Keywords

• Karl Marx
• Marxist theory
• culture
• media
• capitalism

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