The relationship between emotional and functional choices of club athletes in the context of employer brand and organizational attractiveness

Year 2016, Volume: 18 Issue: 2, 19 - 26, 31.08.2016

Tuba Turan Heveslı

Abstract

Being
a part of an organization is one of the most important targets for every single
individual. For this purpose, individual works and develops himself/herself. On
the other hand, to provide its own prestige, choosing suitable and quality
individuals is an important move. These mutual relations are explained with
interest on an organization for employees or candidates. Values and image of an
organization cause attractiveness for individuals that they want to be a part
of it. This situation, which is called “organizational attractiveness”, is
defined with a brand, a name or attention on a specific symbol for individuals.
In this process, emotional choices come forward and the expectations of individuals
from organization are observed. Attention on a specific organization comes out
with emotional factors mostly. At the same time, while individuals feel
themselves as a part of an organization, they think about the benefits of that
organization and they make their choices in this direction. In the sport world,
the same thing is valid for the football players; the football players find the
clubs that they feel themselves closer and support it as attractive and they
think about benefits in the sportive image and financial mean as a part of that
club. This study, in the basis of a survey, evaluates the attitudes of football
players with the relations between organizational attractiveness, emotional and
functional benefit. The outputs of study and survey unroll which factors
important are for the choices of football player to play in a club.

Keywords

Attractiveness, emotional, football player, functional, organization

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