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Year 2020, Volume: 22 Issue: 2, 171 - 182, 06.09.2020

Murat Arslandere Yusuf Er

Abstract

References

  • Aysuna, C. (2006). Tüketici etnosentrizmi etkisini ölçmede CETSCALE ölçeği ve Türkiye uygulaması.
  • Arı, E.S. ve Madran, C. (2011). Satın alma kararlarında tüketici Etnosentrizmin ve menşe ülke etkisinin rolü. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 9(35), ss. 15-33.
  • Nart, S. (2008). “Menşe Ülke Etkisinin Tüketici Algılamaları ve Davranışlarına Yansımaları: İngiltere Pazarında Türk ve Alman Markaların Karşılaştırılması, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(3), 153–172.
  • Papadopoulos, N. and L. A. Heslop. (1993). Product-Country Images: Role and Implications for International Marketing. New York: International Business Press.
  • Ceylan, K. E. (2010). Yabancı Tüketicilerin Türkiye ve Türk Menşeli Ürünler Hakkındaki Algılarının Satın Alma Niyetine Etkileri, Gebze Yüksek Teknoloji Enstitüsü Sosyal Bilimler Enstitüsü, Yayınlanmamış Doktora Tezi.
  • Tuncer, M. A., & Gökşen, H. (2016). İçecek Sektöründe Tüketici Etnosentrizmi: Türkiye-Hollanda Karşılaştırmalı Uygulaması. International Review of Economics and Management, 4(1), 67-95.
  • Ersun, N, ve Arslan, K. (2010). Üniversite Öğrencilerinin Satın Alma Davranışlarında Etnosentrizmin Etkisi, 15.Ulusal Pazarlama Kongresi Bildiriler Kitabı.
  • Bawa, A. (2004). “Consumer Ethnocentrism: Cetscale Validation and Measurement of Extent”, Vikalpa, July–September, 29 (3).
  • Küçükemiroğlu, O, (1999). "Market segmentation by using consumer lifestyle dimensions and ethnocentrism", European Journal of Marketing, 33 (5/6), 470-487.
  • Küçükaydın, S. (2012), “Tüketici Etnosentrizmi ve Ülke Menşei Etkisinin Tüketicilerin Yabancı Markalı Ürün Tercihi ve Satın Alma Niyeti Üzerine Etkisi:” Marmara Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Üretim Yönetimi Ve Pazarlama Bilim Dalı, Doktora Tezi, İstanbul.
  • Watson, J. J., and Wright, K. (2000). "Consumer ethnocentrism and attitudes toward domestic and foreign products”. European journal of Marketing.34 (9/10): t 149-1166.
  • Sharma, S., Shimp, T. A., & Shin, J. (1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the academy of marketing science, 23(1), 26-37.
  • Zarkada, F.A. and Fraser, C. (2002). “Store patronage prediction for foreign-owned supermarkets”, International Journal of Retail & Distribution Management, Vol. 30 No. 6, pp. 282-99.
  • Suh, T. and Kwon, I-W.G. (2002). “Globalization and reluctant buyers”, International Marketing Review, Vol. 19 No. 6, p. 663.
  • Josiassen, A., Assaf, A.G. & Karpen, I.O. (2011). Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics. International Marketing Review, 28(6), 627-646.
  • Evanschitzky, H.; Wangenheim, F.; Woisetschlager, D.; Blut, M. (2008). Consumer ethnocentrism in the German market, International Marketing Review 25(1): 7–32.
  • Rašković, M., Ding, Z., Hirose, M., Žabkar, V., & Fam, K. S. (2020). Segmenting young-adult consumers in East Asia and Central and Eastern Europe–The role of consumer ethnocentrism and decision-making styles. Journal of Business Research, 108, 496-507.
  • Piron, F. (2000). "Consumers' Perceptions of the Country-of-Origin Effect on Purchasing Intentions of Conspicuous Products," The Journal of Consumer Marketing, 17 (4), 308-17.
  • Cai, Y., B. Cude, and Swagler, R. (2004). “Country-of-Origin Effects on Consumers’ Willingness to Buy Foreign Products: An Experiment in Consumer Decision Making.” Consum. Interests Annu. 50: 98–105
  • Costa, C., Carneiro, J., & Goldszmidt, R. (2016). A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes. International Business Review, 25(5), 1066-1075.
  • Hui, Michael K. and Lianxi, Z. (2002). "Linking Product Evaluations and Purchase Intention for Country-of- Origin Effects," Journal of Global Marketing, 15 (3/4),95-101.
  • Bilkey, W. J. and Erik, N. (1982), "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, 13 (I), 89-99.
  • Hong, Sung-Tai and Robert S. Wyer, Jr. (1990). "Detenninants of Product Evaluation: Effects ofthe Time Interval Between Knowledge of a Product's Country of Origin and Information about its Specific Attributes," Journal ofConsumer Research, 17 (3), 277-89.
  • Oumlil, A. B. (2020). Country-Of-Origin (COO) Impact and Product Categories’ Evaluations: The Case of an Emerging Market. Journal of Marketing Development and Competitiveness, 14(1).
  • Wong, C. Y., Polonsky, M. J., & Garma, R. (2008). The impact of consumer ethnocentrism and the country of origin sub-components for high involvement products on young Chinese consumers’ product assessments. Asia Pacific Journal of Marketing and Logistics, 20(4), 455-478.
  • Lantz, G. and Loeb, S. (1996). "The country of origin and Ethnocentrism: An Analysis of Canadian and American Preferences Using Social Identity Theory," Advances in Cons'umer Research 23:374-378.
  • Hamin, H., & C. Bauman, and R. L. Tung. (2014). Attenuating double jeopardy of negative the country of origin effects and latecomer brand: An application study of ethnocentrism in emerging markets. Asia Pacific Journal of Marketing and Logistics 26 (1): 54–77.
  • Li, X., Yang, J., Wang, X., & Lei, D. (2012). The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention. Journal of Software 7 (10): 2263–2268.
  • Cilingir, Z. & Basfirinci, Ç. (2014). The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on The country of origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation, Journal of International Consumer Marketing, 26:4, 284-310
  • Akın, M., Cicek, R., Gurbuz, E., & Inal, E. (2009). The scale in determining the differences between consumer ethnocentrism and behavior intention. Ege Akademik Bakis (Ege Academic Review), 9(2), 489–512. doi:10.21121/eab.2009219711
  • Zafer, E. B., & Uzkurt, C. (2010). Effects of ethnocentric tendency on consumers’ perception of product attitudes for foreign and domestic products. Cross Cultural Management. Cross Cultural Management: An International Journal, 17(4), 393–406. doi:10.1108/ 13527601011086595
  • Candan, B., Aydın, K., & Yamamato, G. T. (2008). A research on measuring consumer ethnocentrism of young Turkish customers purchasing behaviors. Serbian Journal of Management, 3(1), 39-60.
  • Zeren, D., Kara, A., & Arango Gil, A. (2020). Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia. Latin American Business Review, 21(2), 145-172.
  • Onurlubaş, E., & Altunışık, R. (2019). Tüketici Etnosentrizmi ve Marka İmajının Satın Alma Niyeti Üzerindeki Etkisi: Gıda Tüketicileri Üzerine Bir Uygulama. OPUS Uluslararası Toplum Araştırmaları Dergisi, 10(17), 277-307.
  • Cengiz, E. (2009). Tüketicilerin Ürün Tercihinde Rol Oynayan Ürün Menşeinin, Marka, Fiyat Ve Kalite Değişkenleri Açisindan İncelenmesi. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(2), 155-174.
  • Develi, E. İ. (2010). Perception of Turkish Consumers about the Country of Origin Effect in German and Chinese Products. Marmara Üniversitesi Öneri Dergisi, cilt 9. Sayı 33, SS.173-184
  • Uzkurt, C., & Özmen, M. (2004). Tüketici Etnosentrizmi ve Ülke Orijini Etkisinin Tüketicilerin Yerli ve Yabancı Ürünlere Yönelik Tutumlarına Etkileri. Ulusal Pazarlama Kongresi Bildiriler Kitabı, 262-274.
  • Armağan, E. A., & Gürsoy, Ö. (2011). Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin cetscale ölçeği ile değerlendirilmesi. Organizasyon ve Yönetim Bilimleri Dergisi, 3(2), 67-77.
  • Toksarı, M., & Senir, G. (2015). Menşe Ülke Etkisinin Satın Alma Kararı Üzerindeki Etkisi. Journal of International Social Research, 8(40).793-805.
  • Tüzün, M. (2000). Olimpiyatlarına Hazırlanan Avusturalya'da Rekreasyon Ve Fitnes Programları. Gazi Beden Eğitimi ve Spor Bilimleri Dergisi, 3(2), 31-42.
  • Ceyhun, S. (2008). Spor Tesislerinin Rekreatif Açıdan Kullanımı. Kastamonu Eğitim Dergisi, 16(1), 325-332.
  • Şimşek, K.R. (2018). Ticari Rekreasyon. Detay Yayıncılık. Ankara. ISBN: 9786052323533
  • Ha, C.L. (1998). The Influence of Consumer Ethnocentrism and Product Characteristics on The country of origin Effects: A Comparison Between U.S. Consumers and Korean Consumers. Doktora Tezi, Faculty of the Graduate School of the University of Texas, Arlington.
  • Thelen, S.; Ford, J.B. & Honeycutt, E.D. (2006). Assessing Russian Consumers’ Imported Versus Domestic Product Bias. Thunderbird International Business Review, 48(5), 687-704.
  • Baker, M.J. & Ballington, L. (2002). The country of origin as a source of competitive advantage. Journal of Strategic Marketing, 10(2), 157–168.
  • Klein, J. G., R. Ettenson, and B. C. Krishnan. (2006). Extending the construct of consumer ethnocentrism: When foreign products are preferred. International Marketing Review 23 (3): 304–321.
  • Shimp, T. A., and S. Sharma. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research 24 (8): 280–289.

  • Batra, R. & Ramaswamy, V. &Alden, D.L. &Steenkamp, J.-B. E. M. & Ramachander, S. (2000). Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. Journal of Consumer Psychology, 9 (2), 83-95.
  • Wang, C. L., and Z. X. Chen. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: Testing moderating effects. Journal of Consumer Marketing 21 (6): 391–400.
  • Yagci, M. I. (2001). Evaluating the effects of country-of- origin and consumer ethnocentrism: A case of a trans- plant product. Journal of International Consumer Marketing 13 (3): 63–85.
  • T.C. Ticaret Bakanlığı (TB), 2020-a. Ayakkabı Sektör Raporu, SITC No: 851, Armonize No: 64, Erişim Tarihi: 29.05.2020
  • T.C. Ticaret Bakanlığı (TB), 2020-b. Hazır Giyim Sektör Raporu, SITC No: 84, Armonize No: 61-62, Erişim Tarihi: 29.05.2020
  • Kaynak, E., & Cavusgil, S. T. (1983). Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes? International Journal of Advertising, 2(2), 147-157.
  • Ajzen, I. (1991). “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Zain, O.M. ve N.M. Yasin. (1997). The Importance of COO Information and Perceived Product Quality In Uzbekistan. International Journal of Retail and Distribution Management. 25.4, 138-145.
  • Baş, M. & Şahin, Ş. (2013).Yabancı Marka İsimlerinin İnternet Tüketicisinin Satın Alma Davranışları Üzerine Etkisi: Teknolojik Ürünler Üzerine Bir Araştırma.IUYD, 4(2), 21-47.
  • Çakar, H. (2016). Tüketicilerin etnosentrik eğilimlerine göre yabancı marka isimli ürünlere karşı tutumlarının incelenmesi (Master's thesis, Aksaray Üniversitesi Sosyal Bilimler Enstitüsü).
  • Ringle CM, Wende S, Becker J-M. (2015). SmartPLS Release: 3. Germany SmartPLS GmbH: Boenningstedt.
  • Hair, J. F., Black, W. C., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.
  • Fornell, C. ve Larcker, D.F. (1981). Ölçülemez değişkenli yapısal denklem modelleri ve ölçüm hatası: Cebir ve istatistik.

The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research

Year 2020, Volume: 22 Issue: 2, 171 - 182, 06.09.2020

Murat Arslandere Yusuf Er

Abstract

Enterprises operating in international markets in a globalizing world must take many factors into consideration in their activities. Country of origin effect and consumer ethnocentrism are among these factors. In this study, the goals were to determine (i) the effect of consumer ethnocentrism and the the country of origin effect on attitude towards the foreign brand and (ii) the effect of attitude towards the foreign brand on the purchase intention of foreign brand products. Foreign products were considered as recreational materials used in sports activities. A total of 335 participants (195 women (58%) and 140 men (42%), participated in the study. The data collected with the help of a structured questionnaire were statistically analyzed using SmartPLS 3.0 software. The results revealed that consumer ethnocentrism negatively influences attitude towards the foreign brand, country of origin effect positively influences attitude towards the foreign brand, and finally attitude towards the foreign brand has a strong and positive effect on the purchase intention of foreign brand products. Considering that Turkish consumers generally behave in favor of purchasing local products in textiles and clothing products, the fact that the country of origin effect has a positive effect on the foreign brand attitude of recreational materials used in sports activities has been the most striking point of the study.

Keywords

Country of Origin Effect Consumer Ethnocentrism Foreign Products Recreational Materials Purchase Intention

References

  • Aysuna, C. (2006). Tüketici etnosentrizmi etkisini ölçmede CETSCALE ölçeği ve Türkiye uygulaması.
  • Arı, E.S. ve Madran, C. (2011). Satın alma kararlarında tüketici Etnosentrizmin ve menşe ülke etkisinin rolü. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 9(35), ss. 15-33.
  • Nart, S. (2008). “Menşe Ülke Etkisinin Tüketici Algılamaları ve Davranışlarına Yansımaları: İngiltere Pazarında Türk ve Alman Markaların Karşılaştırılması, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 13(3), 153–172.
  • Papadopoulos, N. and L. A. Heslop. (1993). Product-Country Images: Role and Implications for International Marketing. New York: International Business Press.
  • Ceylan, K. E. (2010). Yabancı Tüketicilerin Türkiye ve Türk Menşeli Ürünler Hakkındaki Algılarının Satın Alma Niyetine Etkileri, Gebze Yüksek Teknoloji Enstitüsü Sosyal Bilimler Enstitüsü, Yayınlanmamış Doktora Tezi.
  • Tuncer, M. A., & Gökşen, H. (2016). İçecek Sektöründe Tüketici Etnosentrizmi: Türkiye-Hollanda Karşılaştırmalı Uygulaması. International Review of Economics and Management, 4(1), 67-95.
  • Ersun, N, ve Arslan, K. (2010). Üniversite Öğrencilerinin Satın Alma Davranışlarında Etnosentrizmin Etkisi, 15.Ulusal Pazarlama Kongresi Bildiriler Kitabı.
  • Bawa, A. (2004). “Consumer Ethnocentrism: Cetscale Validation and Measurement of Extent”, Vikalpa, July–September, 29 (3).
  • Küçükemiroğlu, O, (1999). "Market segmentation by using consumer lifestyle dimensions and ethnocentrism", European Journal of Marketing, 33 (5/6), 470-487.
  • Küçükaydın, S. (2012), “Tüketici Etnosentrizmi ve Ülke Menşei Etkisinin Tüketicilerin Yabancı Markalı Ürün Tercihi ve Satın Alma Niyeti Üzerine Etkisi:” Marmara Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Üretim Yönetimi Ve Pazarlama Bilim Dalı, Doktora Tezi, İstanbul.
  • Watson, J. J., and Wright, K. (2000). "Consumer ethnocentrism and attitudes toward domestic and foreign products”. European journal of Marketing.34 (9/10): t 149-1166.
  • Sharma, S., Shimp, T. A., & Shin, J. (1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the academy of marketing science, 23(1), 26-37.
  • Zarkada, F.A. and Fraser, C. (2002). “Store patronage prediction for foreign-owned supermarkets”, International Journal of Retail & Distribution Management, Vol. 30 No. 6, pp. 282-99.
  • Suh, T. and Kwon, I-W.G. (2002). “Globalization and reluctant buyers”, International Marketing Review, Vol. 19 No. 6, p. 663.
  • Josiassen, A., Assaf, A.G. & Karpen, I.O. (2011). Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics. International Marketing Review, 28(6), 627-646.
  • Evanschitzky, H.; Wangenheim, F.; Woisetschlager, D.; Blut, M. (2008). Consumer ethnocentrism in the German market, International Marketing Review 25(1): 7–32.
  • Rašković, M., Ding, Z., Hirose, M., Žabkar, V., & Fam, K. S. (2020). Segmenting young-adult consumers in East Asia and Central and Eastern Europe–The role of consumer ethnocentrism and decision-making styles. Journal of Business Research, 108, 496-507.
  • Piron, F. (2000). "Consumers' Perceptions of the Country-of-Origin Effect on Purchasing Intentions of Conspicuous Products," The Journal of Consumer Marketing, 17 (4), 308-17.
  • Cai, Y., B. Cude, and Swagler, R. (2004). “Country-of-Origin Effects on Consumers’ Willingness to Buy Foreign Products: An Experiment in Consumer Decision Making.” Consum. Interests Annu. 50: 98–105
  • Costa, C., Carneiro, J., & Goldszmidt, R. (2016). A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes. International Business Review, 25(5), 1066-1075.
  • Hui, Michael K. and Lianxi, Z. (2002). "Linking Product Evaluations and Purchase Intention for Country-of- Origin Effects," Journal of Global Marketing, 15 (3/4),95-101.
  • Bilkey, W. J. and Erik, N. (1982), "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, 13 (I), 89-99.
  • Hong, Sung-Tai and Robert S. Wyer, Jr. (1990). "Detenninants of Product Evaluation: Effects ofthe Time Interval Between Knowledge of a Product's Country of Origin and Information about its Specific Attributes," Journal ofConsumer Research, 17 (3), 277-89.
  • Oumlil, A. B. (2020). Country-Of-Origin (COO) Impact and Product Categories’ Evaluations: The Case of an Emerging Market. Journal of Marketing Development and Competitiveness, 14(1).
  • Wong, C. Y., Polonsky, M. J., & Garma, R. (2008). The impact of consumer ethnocentrism and the country of origin sub-components for high involvement products on young Chinese consumers’ product assessments. Asia Pacific Journal of Marketing and Logistics, 20(4), 455-478.
  • Lantz, G. and Loeb, S. (1996). "The country of origin and Ethnocentrism: An Analysis of Canadian and American Preferences Using Social Identity Theory," Advances in Cons'umer Research 23:374-378.
  • Hamin, H., & C. Bauman, and R. L. Tung. (2014). Attenuating double jeopardy of negative the country of origin effects and latecomer brand: An application study of ethnocentrism in emerging markets. Asia Pacific Journal of Marketing and Logistics 26 (1): 54–77.
  • Li, X., Yang, J., Wang, X., & Lei, D. (2012). The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention. Journal of Software 7 (10): 2263–2268.
  • Cilingir, Z. & Basfirinci, Ç. (2014). The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on The country of origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation, Journal of International Consumer Marketing, 26:4, 284-310
  • Akın, M., Cicek, R., Gurbuz, E., & Inal, E. (2009). The scale in determining the differences between consumer ethnocentrism and behavior intention. Ege Akademik Bakis (Ege Academic Review), 9(2), 489–512. doi:10.21121/eab.2009219711
  • Zafer, E. B., & Uzkurt, C. (2010). Effects of ethnocentric tendency on consumers’ perception of product attitudes for foreign and domestic products. Cross Cultural Management. Cross Cultural Management: An International Journal, 17(4), 393–406. doi:10.1108/ 13527601011086595
  • Candan, B., Aydın, K., & Yamamato, G. T. (2008). A research on measuring consumer ethnocentrism of young Turkish customers purchasing behaviors. Serbian Journal of Management, 3(1), 39-60.
  • Zeren, D., Kara, A., & Arango Gil, A. (2020). Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia. Latin American Business Review, 21(2), 145-172.
  • Onurlubaş, E., & Altunışık, R. (2019). Tüketici Etnosentrizmi ve Marka İmajının Satın Alma Niyeti Üzerindeki Etkisi: Gıda Tüketicileri Üzerine Bir Uygulama. OPUS Uluslararası Toplum Araştırmaları Dergisi, 10(17), 277-307.
  • Cengiz, E. (2009). Tüketicilerin Ürün Tercihinde Rol Oynayan Ürün Menşeinin, Marka, Fiyat Ve Kalite Değişkenleri Açisindan İncelenmesi. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(2), 155-174.
  • Develi, E. İ. (2010). Perception of Turkish Consumers about the Country of Origin Effect in German and Chinese Products. Marmara Üniversitesi Öneri Dergisi, cilt 9. Sayı 33, SS.173-184
  • Uzkurt, C., & Özmen, M. (2004). Tüketici Etnosentrizmi ve Ülke Orijini Etkisinin Tüketicilerin Yerli ve Yabancı Ürünlere Yönelik Tutumlarına Etkileri. Ulusal Pazarlama Kongresi Bildiriler Kitabı, 262-274.
  • Armağan, E. A., & Gürsoy, Ö. (2011). Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin cetscale ölçeği ile değerlendirilmesi. Organizasyon ve Yönetim Bilimleri Dergisi, 3(2), 67-77.
  • Toksarı, M., & Senir, G. (2015). Menşe Ülke Etkisinin Satın Alma Kararı Üzerindeki Etkisi. Journal of International Social Research, 8(40).793-805.
  • Tüzün, M. (2000). Olimpiyatlarına Hazırlanan Avusturalya'da Rekreasyon Ve Fitnes Programları. Gazi Beden Eğitimi ve Spor Bilimleri Dergisi, 3(2), 31-42.
  • Ceyhun, S. (2008). Spor Tesislerinin Rekreatif Açıdan Kullanımı. Kastamonu Eğitim Dergisi, 16(1), 325-332.
  • Şimşek, K.R. (2018). Ticari Rekreasyon. Detay Yayıncılık. Ankara. ISBN: 9786052323533
  • Ha, C.L. (1998). The Influence of Consumer Ethnocentrism and Product Characteristics on The country of origin Effects: A Comparison Between U.S. Consumers and Korean Consumers. Doktora Tezi, Faculty of the Graduate School of the University of Texas, Arlington.
  • Thelen, S.; Ford, J.B. & Honeycutt, E.D. (2006). Assessing Russian Consumers’ Imported Versus Domestic Product Bias. Thunderbird International Business Review, 48(5), 687-704.
  • Baker, M.J. & Ballington, L. (2002). The country of origin as a source of competitive advantage. Journal of Strategic Marketing, 10(2), 157–168.
  • Klein, J. G., R. Ettenson, and B. C. Krishnan. (2006). Extending the construct of consumer ethnocentrism: When foreign products are preferred. International Marketing Review 23 (3): 304–321.
  • Shimp, T. A., and S. Sharma. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research 24 (8): 280–289.

  • Batra, R. & Ramaswamy, V. &Alden, D.L. &Steenkamp, J.-B. E. M. & Ramachander, S. (2000). Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. Journal of Consumer Psychology, 9 (2), 83-95.
  • Wang, C. L., and Z. X. Chen. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: Testing moderating effects. Journal of Consumer Marketing 21 (6): 391–400.
  • Yagci, M. I. (2001). Evaluating the effects of country-of- origin and consumer ethnocentrism: A case of a trans- plant product. Journal of International Consumer Marketing 13 (3): 63–85.
  • T.C. Ticaret Bakanlığı (TB), 2020-a. Ayakkabı Sektör Raporu, SITC No: 851, Armonize No: 64, Erişim Tarihi: 29.05.2020
  • T.C. Ticaret Bakanlığı (TB), 2020-b. Hazır Giyim Sektör Raporu, SITC No: 84, Armonize No: 61-62, Erişim Tarihi: 29.05.2020
  • Kaynak, E., & Cavusgil, S. T. (1983). Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes? International Journal of Advertising, 2(2), 147-157.
  • Ajzen, I. (1991). “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Zain, O.M. ve N.M. Yasin. (1997). The Importance of COO Information and Perceived Product Quality In Uzbekistan. International Journal of Retail and Distribution Management. 25.4, 138-145.
  • Baş, M. & Şahin, Ş. (2013).Yabancı Marka İsimlerinin İnternet Tüketicisinin Satın Alma Davranışları Üzerine Etkisi: Teknolojik Ürünler Üzerine Bir Araştırma.IUYD, 4(2), 21-47.
  • Çakar, H. (2016). Tüketicilerin etnosentrik eğilimlerine göre yabancı marka isimli ürünlere karşı tutumlarının incelenmesi (Master's thesis, Aksaray Üniversitesi Sosyal Bilimler Enstitüsü).
  • Ringle CM, Wende S, Becker J-M. (2015). SmartPLS Release: 3. Germany SmartPLS GmbH: Boenningstedt.
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There are 60 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Murat Arslandere This is me 0000-0002-0069-9275

Yusuf Er 0000-0001-8441-4283

Publication Date September 6, 2020
Acceptance Date August 30, 2020
Published in Issue Year 2020 Volume: 22 Issue: 2

Cite

APA Arslandere, M., & Er, Y. (2020). The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research. Turkish Journal of Sport and Exercise, 22(2), 171-182.
AMA Arslandere M, Er Y. The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research. Turk J Sport Exe. September 2020;22(2):171-182.
Chicago Arslandere, Murat, and Yusuf Er. “The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research”. Turkish Journal of Sport and Exercise 22, no. 2 (September 2020): 171-82.
EndNote Arslandere M, Er Y (September 1, 2020) The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research. Turkish Journal of Sport and Exercise 22 2 171–182.
IEEE M. Arslandere and Y. Er, “The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research”, Turk J Sport Exe, vol. 22, no. 2, pp. 171–182, 2020.
ISNAD Arslandere, Murat - Er, Yusuf. “The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research”. Turkish Journal of Sport and Exercise 22/2 (September 2020), 171-182.
JAMA Arslandere M, Er Y. The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research. Turk J Sport Exe. 2020;22:171–182.
MLA Arslandere, Murat and Yusuf Er. “The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research”. Turkish Journal of Sport and Exercise, vol. 22, no. 2, 2020, pp. 171-82.
Vancouver Arslandere M, Er Y. The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research. Turk J Sport Exe. 2020;22(2):171-82.
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