INSIGHTS INTO THE TOURIST MOVEMENT BETWEEN TURKEY AND JORDAN

Abstract

This paper aims at providing insights into the tourist movement between Turkey and Jordan. General travel motivations of tourists from both countries are identified and collaborative efforts to promote tourism movement between the two countries are discussed. The study also aims at evaluating the Turkish tourism potential for Jordanian tourist market and the Jordanian tourism potential for Turkish tourist market. One of the highlight findings of this paper is that while Turkey’s share of Jordan’s outbound tourism seems to increase in the coming years, Jordan’s share of Turkey’s outbound tourism is not expected to grow. The paper offers recommendations that can help government decision makers and tourism stakeholders in Turkey and Jordan promoting tourist movement between the two countries

Keywords

• Tourism movement, Travel motivation, Destination marketing, Turkey, Jordan

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