Review

Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model

Number: 49 June 11, 2026
TR EN

Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model

Abstract

Graph theory provides a conceptual foundation for social network analysis (SNA) in examining communication patterns. Within this framework, the application of SNA makes it possible to identify key components within the network and measure the types of connections. A review of the existing literature shows that researchers have predominantly adopted a quantitative stance in defining network structures. This study examines the potential of mixed-methods social network analysis (MMSNA), which combines quantitative and qualitative approaches within a common framework, from a theoretical-interpretive perspective. In addition, this study presents a fundamental theoretical argument for the development and integration of methodologies that enable the discovery of relationships within network structures. Furthermore, it discusses the capacity of mixed-method research designs to analytically structure social relations. To this end, a systematic conceptual review design was adopted to map the MMSNA literature. Searches conducted in the Web of Science and Scopus databases as of September 2025 yielded 733 records, which were merged using the R programming language and duplicates removed. Ultimately, 200 international academic publications directly related to the subject were included in the review. As a result of this analysis, an original two-layered conceptual model that integrates methodological and epistemological dimensions is proposed to address the identified gap. First, the Cyclical Integration Model operates integration not only at the final stage but also continuously throughout the design, data collection, analysis, and interpretation processes. Second, the Bridge-Builder and Network-Weaver Model emphasizes the researcher’s reflective role in the integration process, establishing connections between quantitative “what” questions and qualitative “how/why” questions. In conclusion, the study makes visible the methodological orientations and integration debates in SNA, providing a conceptual basis for the proposed two-layered model. The combination of quantitative and qualitative approaches under mixed-methods research produces more interpretable and valid results in SNA studies, and the operationalization of MMSNA makes an indispensable contribution to the examination of social relationship structures.

Keywords

References

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Details

Primary Language

English

Subjects

Communication Studies

Journal Section

Review

Publication Date

June 11, 2026

Submission Date

December 8, 2024

Acceptance Date

October 17, 2025

Published in Issue

Year 2026 Number: 49

APA
Çakır, E. (2026). Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model. Türkiye İletişim Araştırmaları Dergisi, 49, 384-408. https://doi.org/10.17829/turcom.1598035
AMA
1.Çakır E. Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model. TURCOM. 2026;(49):384-408. doi:10.17829/turcom.1598035
Chicago
Çakır, Ezgi. 2026. “Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model”. Türkiye İletişim Araştırmaları Dergisi, nos. 49: 384-408. https://doi.org/10.17829/turcom.1598035.
EndNote
Çakır E (June 1, 2026) Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model. Türkiye İletişim Araştırmaları Dergisi 49 384–408.
IEEE
[1]E. Çakır, “Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model”, TURCOM, no. 49, pp. 384–408, June 2026, doi: 10.17829/turcom.1598035.
ISNAD
Çakır, Ezgi. “Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model”. Türkiye İletişim Araştırmaları Dergisi. 49 (June 1, 2026): 384-408. https://doi.org/10.17829/turcom.1598035.
JAMA
1.Çakır E. Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model. TURCOM. 2026;:384–408.
MLA
Çakır, Ezgi. “Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model”. Türkiye İletişim Araştırmaları Dergisi, no. 49, June 2026, pp. 384-08, doi:10.17829/turcom.1598035.
Vancouver
1.Ezgi Çakır. Operationalizing Graph Theory and Social Network Analysis in Mixed Methods Research: A Cyclical Integration Model. TURCOM. 2026 Jun. 1;(49):384-408. doi:10.17829/turcom.1598035

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