Kadın Voleybolcuların 2024 Paris Olimpiyatları’nda Benlik Sunumları

Abstract

Sosyal medya ağları profesyonel sporcular için kişisel imajlarını çeşitli şekillerde sunma fırsatı sağlamaktadır. Sporcular sosyal medya ağlarında görsel ve yazılı unsurlar aracılığıyla benlik sunumlarını gerçekleştirmektedir. Özellikle görsel sunumun ön plana çıktığı sosyal medya platformları arasında Instagram, benlik sunumlarının gerçekleştirilmesi açısından diğerlerine göre daha ideal bir mecra olarak öne çıkmaktadır Bu çalışmanın amacı, 2024 Paris Olimpiyatları’nda yer alan 12 farklı ülkeden kadın voleybolcuların Instagram paylaşımlarını Goffman’ın benlik sunumu teorisi doğrultusunda analiz ederek, sporcuların dijital platformlarda kişisel imajlarını nasıl yapılandırdıklarını ortaya koymaktır. Bu doğrultuda 12 kadın voleybol takımından Instagram’da en çok takipçisi bulunan üçer sporcu dâhil edilerek toplamda 38 sporcu örnekleme dahil edilmiştir. Turnuva süresiyle birlikte öncesindeki bir hafta ve sonrasındaki bir haftayı kapsayan 20 Temmuz-18 Ağustos 2024 tarihleri arasında, 38 voleybolcunun Instagram paylaşımları içerik analizi yöntemiyle incelenmiştir. Araştırmanın bulguları sporcuların turnuva süresince Instagram’ı takipçileriyle doğrudan iletişim kurmak için kullandıklarını göstermektedir. Sporcular tarafından paylaşılan fotoğrafların çoğunluğu kişisel niteliktedir ve bu nedenle benlik sunumu teorisine göre sahne arkası performans stratejilerini yansıtmaktadır. Ayrıca sporcuların reklam ve sponsor tanıtımları, mekân paylaşımı ve ulusal yönü yansıtan paylaşımlar da yaptıkları tespit edilmiştir. Sporcuların yapmış olduğu bu paylaşımlar, araştırma kısmında kategoriler halinde verilmiştir.

Keywords

• Kadın Sporcular
• Sosyal Medya
• Instagram
• Benlik Sunumu
• İçerik Analizi

Self-Presentation of Female Volleyball Athletes at the 2024 Paris Olympics

Abstract

Social media networks provide professional athletes with opportunities to present their personal image in various ways. Athletes present themselves on social media networks through visual and written elements. Among social media platforms where visual presentation is paramount, Instagram emerges as a more ideal medium for the performance of self-presentation compared to its counterparts. This study analyzes Instagram posts by female volleyball players from 12 countries participating in the 2024 Paris Olympics, in line with Goffman's theory of self-presentation, revealing how athletes construct their personal images on digital platforms. In this regard, three athletes with the most followers on Instagram from each of the 12 female volleyball teams were included, for a total of 38 athletes in the sample. The Instagram posts of 38 volleyball players were analyzed using content analysis from July 20 to August 18, 2024, covering the week before and the week after the tournament. The study found that athletes used Instagram to communicate directly with their followers during the tournament. The majority of photos shared by athletes are personal in nature and therefore reflect behind-the-scenes performance strategies according to self-presentation theory. It was also found that athletes promoted advertisements and sponsors, location sharing, and national aspects. These posts were presented in categories. These posts made by athletes are presented in categories in the research section.

Keywords

• Female Athletes
• Social Media
• Instagram
• Self-Presentation
• Content Analysis

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