Turistlerin Kırsal Turizm Memnuniyet Düzeyini Etkileyen Faktörlerin Analizi

Year 2025, Volume: 12 Issue: 1, 232 - 244

İkram Düzen , Aysun Yener Ögür

Abstract

Bu çalışmanın amacı kırsal turizm faaliyetlerinde bulunan turistlerin memnuniyet düzeyinin belirlenmesidir. Çalışma Ankara ili Nallıhan ilçesinde yapılmıştır. Nallıhan tarihi ipek yolu üzerinde kurulmuş bir ilçedir. İlçenin kendine has tarihi ve doğal güzellikleri bulunmaktadır. Sakarya nehri havzası üzerinde bulunan kuş cenneti 1994 yılında koruma altına alınmasıyla beraber Nallıhan ilçesinin turizm değeri de artmıştır. Örnek hacmi ana kitle oranlarına dayalı basit tesadüfi olasılık örneklemesi ile 258 olarak tespit edilmiştir. Araştırmada turistlerin sosyoekonomik özellikleri, iletişim davranışları ve memnuniyetleri belirlenmiştir. Çalışmada turistlerin memnuniyet düzeyini etkileyen faktörleri tespit etmek için çoklu doğrusal regresyon analizi yapılmıştır. Çoklu doğrusal regresyon analizinde bağımsız değişken olarak kullanılan ekonomik, sosyal ve çevresel değişkenlerine faktör analizi yapılmıştır. Çoklu doğrusal regresyon analizi sonucuna göre, kültürel değerler, ekonomik faktörler ve çevresel faktörler ile turistlerin memnuniyet düzeyi arasında, %1 önem düzeyinde pozitif yönde anlamlı bir ilişki tespit edilmiştir. Turistlerin ödeme konusundaki memnuniyeti tatmin edici düzeyde olsa da standartlara uygunluğun sağlanması ve ilgili birimler tarafından denetimlerin yapılması sağlanmalıdır. Kırsal alanların gelecek nesillere aktarılması için turistlerin çevre sorunları konusunda bilinç düzeyleri arttırılmalı ve bu yönde afişler, broşürler hazırlanmalıdır. Yöre halkı ve esnaflara Nallıhan turistlik alanları ile ilgili toplantılar yapılarak farkındalıkları sağlanmalıdır. Nallıhan ilçesi işletmelerine sosyal medya eğitimleri verilerek sosyal medyanın tanıtım ve pazarlama açısından aktif olarak kullanılmasına teşvik edilmelidir.

Keywords

Kırsal turizm, memnuniyet düzeyi, regresyon analizi, turist

Determining The Satisfaction Level of Tourists in Rural Tourism Activities

Abstract

This study aims to determine tourists' satisfaction level in rural tourism activities. The study was conducted in Nallıhan district of Ankara province. Nallıhan is a district established on the historical Silk Road. The district has its own historical and natural beauty. With the bird paradise on the Sakarya River basin being taken under protection in 1994, the tourism value of Nallıhan district has also increased. The sample size was determined as 258 by simple random probability sampling based on main population rates. The socioeconomic characteristics, communication behaviors, and satisfaction of the tourists were determined in the study. Multiple linear regression analysis was conducted in the study to determine the factors affecting the tourists' satisfaction level. Factor analysis was conducted on the economic, social, and environmental variables used as independent variables in the multiple linear regression analysis. According to the result of the multiple linear regression analysis, a positive significant relationship was determined at the 1% significance level between cultural values, economic factors, and environmental factors and the satisfaction level of the tourists. Although the satisfaction of the tourists regarding payment is at a satisfactory level, compliance with the standards should be ensured and inspections should be carried out by the relevant units. To transfer rural areas to future generations, tourists' awareness of environmental problems should be increased and posters and brochures should be prepared in this direction. Meetings should be held with local people and tradesmen about Nallıhan tourist areas and their awareness should be raised. Social media training should be provided to Nallıhan district businesses and they should be encouraged to use social media actively in terms of promotion and marketing.

Keywords

Rural tourism, satisfaction level, regression analysis, tourist

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