Bibliometric Analysis of Sports Marketing-Related Articles on the Web of Science Database
Abstract
The objective of the study was to perform a bibliometric analysis of all sports marketing-related publications in the Web of Science Database. This study is descriptive, it presents the current situation without any changes. Also, since it studies the publications within a certain period, this study is a cross-sectional study, one of the descriptive research models. A total of 176 publications on the Web of Science Database between 1993 and 2020 constitute the universe of the study. Descriptive statistical methods were used in the data analysis. Network maps and density maps were created using Voswiever. The evaluation criteria were determined according to the literature by the researcher to provide different information from the literature. These criteria consist of elements such as the number of articles, the number of citations by country, the methodological model used in studies, and the criteria specified in the SCI-SSCI indexes and different indexes of the web of science database. It has been concluded that the sports marketing-related publications in the Web of Science Database mostly used qualitative research model, the articles were mostly published on SSCI and SCI indexes, and most of the publications in these journals were published in Q2.
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References
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