ÖĞRENME TEMELİNDE ÇEVİK OTELLERİN YAPILANDIRILMASI KAVRAMSAL BİR BAKIŞ

Year 2021, Volume: 7 Issue: 2, 15 - 29, 20.12.2021

Cemal Artun

https://doi.org/10.29131/uiibd.976995

Cited By: 1

Abstract

Turizmdeki ani talep dalgalanmaları ve değişim, otelleri proaktiflik arayışına itmektedir. Dolayısıyla dinamik çevrede otellerin proaktif bir öğrenme stratejisi temelinde hızlı hareket edebilmeleri öne çıkmaktadır. Proaktiflik, çevredeki öngörülemeyen hızlı değişimi karşısında otellerin çevik davranışlar sergilemesine bağlıdır. Ancak, turizm bağlantılı çeviklik yazını henüz başlangıç aşamasındadır ve çeviklik olgusuna yönelik netleştirme çabaları devam etmektedir. Bu çalışma, yazındaki belirsizlikleri giderme noktasında sektöre özgü katkılar sunabileceği düşüncesi üzerine geliştirilmiştir. Bu bağlamda çalışmanın amacı, çevik otellerin nasıl yapılandırılabileceğini örgütsel kültür ve takım öğrenmesi üzerinden ele almaktır.

Keywords

çeviklik, otel, örgütsel öğrenme, takım öğrenmesi, örgüt kültürü, çeviklik, otel, örgütsel öğrenme, takım öğrenmesi, örgüt kültürü

STRUCTURING AGILE HOTELS BASED ON LEARNING: A CONCEPTUAL OVERVIEW

Abstract

The sudden demand fluctuations and changes in tourism moves the hotels in seeking to be proactive. Hence, in a dynamic environment it's important for hotel to act quickly on the basis of a proactive learning strategy. Proactivity depends on the agile behavior of hotels in the face of the unpredictable rapid changes in the environment. But, the literature of agile related tourism has been still in its fancy and the clarification efforts for the agility phenomenon continue. This study was developed on the idea that it can make sector-specific contributions to eliminate the uncertainties in the literature. In this context, the aim of this study is to discuss how agile hotel can be structured through organizational culture and team learning.

Keywords

agility, hotel, organizational learning, team learning, organizational culture, agility, hotel, organizational learning, team learning, organizational culture

References

• Ambrose, C. & Morello, D. (2004). Designing the Agile Organization: Design Principles and Practices, Strategic Analysis Report 6 January 2004 https://www.gartner.com/en/documents/421081/designing-the-agile-organization-design-principles-and-pr (27.04.2020).
• Ashrafi, N., Xu P., Sathasivam, M., Kuilboer, J.P., Koelher, W., Heimann, D. & Waage, F. (2005). A Framework For Implementing Business Agility Through Knowledge Management Systems, Seventh IEEE International Conference on E-Commerce Technology Workshops, Munich, Germany, 116-121.
• Avcı, U., Kılınç, İ. & Okumuş, F. (2010). Öğrenme Düzeyleri Arası İlişki: Otel İşletmelerinde Bir Alan Araştırması, Ege Akademik Bakış, 10(1), 95-115.
• Bakan, İ., Sezer, B. & Kara, C. (2017). Bilgi Yönetiminin Örgütsel Çeviklik ve Örgütsel Atalet Üzerindeki Etkisi: Bir Alan Araştırması, Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 7(1), 117-138.
• Bao Y., Chen, X. & Zhou, K.Z. (2012). External Learning, Market Dynamics, and Radical Innovation: Evidence From China's High-Tech Firms, Journal of Business Research, 65(8), 1226–1233.
• Berends, H. & Antonacopoulou, E. (2014). Time and Organizational Learning: A Review and Agenda for Future Research, International Journal of Management Reviews, 16(4), 437–453.
• Braunscheidel, M.J. & Suresh, N.C. (2009). The Organizational Antecedents of A Firm’s Supply Chain Agility For Risk Mitigation and Response, Journal of Operations Management, 27(2), 119–140.
• Candan, A., Çankır, B. & Seker, S.E. (2017). Organizasyonlarda Çeviklik (Organizational Agility), YBS Ansiklopedisi, 4(3), 3-9.
• Cho H., Jung M. & Kim M. (1996). Enabling Technologies of Agile Manufacturing and Its Related Activities in Korea, Computers and Industrial Engineering, 30(3), 323-334.
• Cicerali, E. E. (2019). Çevikliği Destekleyen Örgütsel Kültür Özellikleri, Uluslararası Toplum Araştırmaları Dergisi, 11(18), 2422-2432.
• Çevik Manifesto İlkeleri. (2021). Çevik Bildirinin Temelinde İlkeler, https://agilemanifesto.org/iso/tr/principles.html (17.01.2021).
• Dahmardeh N. & Pourshahabi, V. (2011). Agility Evaluation in Public Sector Using Fuzzy Logic, Iranian Journal of Fuzzy Systems, 8(3), 95-111.
• Darvishmotevali, M., Altinay, L. & Köseoglu, M.A. (2020). The Link Between Environmental Uncertainty, Organizational Agility, and Organizational Creativity in The Hotel Industry, International Journal of Hospitality Management, 87(May 2020), Article No: 102499.
• Dogson, M. (1993). Organizational Learning: A Review of Some Literatures, Organization Studies, 14(3), 375-394.
• Doğan, O. & Baloğlu, N. (2018). Örgütsel Çeviklik ve Bazı Eğitim Kurumlarındaki Yansımaları, 13. Uluslararası Eğitim Yönetimi Kongresi 10-12 Mayıs 2018 Sivas, 100-109.
• Dove, R. (1999). Knowledge Management, Response Ability, and the Agile Enterprise, Journal of Knowledge Management, 3(1), 18-35.
• Doz, Y. L. & Kosonen, M. (2010) Embedding Strategic Agility: A Leadership Agenda for Accelerating Business Model Renewal, Long Range Planning, 43(2/3), 370-382.
• Dwyer, L.M., Cvelbar, L.K., Edwards, D.J. & Mihalić, T.A. (2014). Tourism Firms’ Strategic Flexibility: The Case of Slovenia, International Journal of Tourism Research, 16(4), 377–387.
• Ergin, L.O. (2020). Agile Meselesi ve Çevik Bir Şirket Kültürü Oluşturmak, Hakan Akben'in Youtube Kanalı Soru-Yorum Programı (Bölüm26), https://www.youtube.com/watch?v=mKgbvTmZPEY (29.12.2020).
• Fang, M., Nguyen, T.H. & Armstrong, A. (2017). Conceptual Framework to Guide Development and Evaluation Agile Leadership in Tourism Destinations, 5-7 December 2017 Anzam Conference: Melbourne, Australia.
• Fiol, M. C. & Lyles, M. A. (1985). Organizational Learning, Academy of Management Review, 10(4), 803-813.
• Flumerfelt, S., Siriban-Manalang, A.B. & Kahlen, F.J. (2012). Are Agile and Lean Manufacturing Systems Employing Sustainability, Complexity and Organizational Learning?, The Learning Organization, 19(3), 238-247.
• Fraj, E., Matute, J. & Melero. I. (2015). Environmental Strategies and Organizational Competitiveness in The Hotel Industry: The Role of Learning and Innovation as Determinants of Environmental Success, Tourism Management, 46, 30-42.
• García-Morales, V. J., Jiménez-Barrionuevo, M. M. & Mihi-Ramírez, A. (2011). The Influence of Strategic Dynamic Capabilities on Organizational Outcomes Through The Organizational Learning Process, Industry and Innovation, 18(7), 685-708.
• Ganguly, A., Nilchiani, R. & Farr, J.V. (2009). Evaluating Agility in Corporate Enterprises, International Journal of Production Economics, 118(2), 410–423.
• Gholami, B. & Heinzl, A. (2013). Leading Agile Self-Organizing Teams : A Collective Learning Perspective, International Conference on Organizational Learning, Knowledge and Capabilities; Conference Papers , Paper 183. Ashburn, Virginia: USA.
• Inversini, A., Pesonen, J. & Buhalis, D. (2014). Agile Marketing for Tourism Destinations, Proceedings of Academy of Marketing Conference, s.155-162, Bournemouth: United Kingdom.
• Kale, E., Aknar, A. & Başar, Ö. (2019). Absorptive Capacity and Firm Performance: The Mediating Role of Strategic Agility, International Journal of Hospitality Management, 78(April 2019), 276-283.
• Kavala, B. H., Devi, P. G. & Mandal, S. (2019). Does Organizational Culture Matter for Shaping Up Hotel's Agility? An Empirical Investigation, International Conference On Global Health & Medical Tourism (GIoHMT) Conference Proceedings, 12-13 March 2019, Jaipur: India.
• Kumkale, İ. (2016). Organization’s Tool For Creating Competitive Advantage:Strategic Agility, Balkan and Near Eastern Journal of Social Sciences Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 2(3), 118-124.
• Levitt, B. & March, J.G. (1988). Organizational Learning, Annual Review Social, 14, 319- 340.
• Mandall, S., Roy, S. & Raju, G. A. (2016). Tourism Supply Chain Agility: An Empirical Examination Using Resource-Based View, International Journal Business Forecasting and Marketing Intelligence, 2(2), 151-173.
• Maskell, B. (2001). The Age of Agile Manufacturing, Supply Chain Management: An International Journal, 6(1), 5-11.
• Melian-Alzola, L., Fernandez-Monroy, M. & Hidalgo-Penate, M. (2020). Information Technology Capability and Organisational Agility: A Study in The Canary Islands Hotel Industry, Tourism Management Perspectives, 33(January 2020), Article No: 100606.
• Moi, L. & Cabiddu, F. (2021). An Agile Marketing Capability Maturity Framework, Tourism Management, 86, 104347.
• Pyo, S., Uysal, M. & Chang, H. (2002). Knowledge Discovery in Database for Tourist Destination, Journal of Travel Research, 40 (May 2002), 396-403.
• Ribbens, B. A. (1997). Organizational Learning Styles: Categorizing Strategic Predispositions From Learning, The International Journal of Organizational Analysis 5(1), 59-73.
• Roth, A. V. (1996). Achieving Strategic Agility through Economies of Knowledge, Strategy and Leadership, (Marc-April 1996), 30-36.
• Sağır, M. & Aydın, A. U. (2017). Konaklama İşletmelerinde İnsan Sermayesive Örgütsel Çevikliğin Rekabet avantajına Etkileri, International Congres on Cultural Heritage and Tourism Proceedings, 19-21 May 2017, Konya: Turkey, 1273-1287.
• Santos-Vijande, M.L., López-Sánchez, J.A. & Trespalacios, J.A. (2012). How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, and Performance, Journal of Business Research, 65(8), 1079–1089.
• Sena, J., Coget, J.F. & Shani, A.B. (Rami). (2009). Designing for Agility as an Organizational Capability: Learning from a Software Development Firm, The International Journal of Knowledge, Culture and Change Management, 9(5), 17-36.
• Sharifi, H. & Zhang, Z. (2001). Agile Manufacturing in Practice: Application of A Methodology, International Journal of Operations & Production Management, 21(5/6), 772-794.
• Sherehiy, B., Karwowski, W. & Layer, J. K. (2007). A Review of Enterprise Agility: Concepts, Frameworks, and Attributesʼ, International Journal of Industrial Ergonomics, 37(5), 445–460.
• Shin, H., Lee, J. N., Kim, D. & Rhim, H. (2015). Strategic Agility of Korean Small and Medium Enterprises and Its Influence on Operational and Firm Performance, International Journal of Production Economics: Manufacturing Systemsʼ, Strategy and Design, 168(October 2015), 181-196.
• Singh, J., Sharma G., Hill J. & Schnackenberg A.K. (2013). Organizational Agility: What It is, What It is not, and Why It Matters, November 2013 Academy of Management Annual Meeting Proceedings, 2013(1).
• Strode, D. E., Huff, S.L. & Tretiakov, A. (2009). The Impact of Organizational Culture on Agile Method Use, Proceedings of the 42nd Hawaii International Conference on System Sciences, IEEE Computer Society Pubsliher: Washington: USA.
• Teece, D. J., Pisano, G. & Shuen, A. (1997). Dynamic Capabilities and Strategic Management, Strategic Management Journal, 18(7), 509-533.
• Trinh, T.P., Molla, A. & Peszynski, K. (2012). Enterprise Systems and Organizational Agility: A Review of the Literature and Conceptual Framework, Communications of the Association for Information Systems, 31(8), 167-193.
• Xing, Y., Liu, Y., Boojihawon (Roshan), D.K. & Tarba, S. (2020). Entrepreneurial Team and Strategic Agility: A Conceptual Framework and Research Agenda, Human Resource Management Review, 30(1), Article No: 100696.
• Yauch, C.A. (2011). Measuring Agility as A Performance Outcome, Journal of Manufacturing Technology Management, 22(3), 384-404.
• Yusuf, Y.Y., Sarhadi, M. & Gunasekaran, A. (1999). Agile Manufacturing: The Drivers, Concepts and Attributes, International Journal of Production Economics, 62(1/2), 33- 43.
• Zhang, Z. & Sharifi, H. (2000). A Methodology For Achieving Agility in Manufacturing Organisations, International Journal of Operations & Production Management, 20(4), 496-513.