ÖĞRENME TEMELİNDE ÇEVİK OTELLERİN YAPILANDIRILMASI KAVRAMSAL BİR BAKIŞ

Yıl 2021, Cilt: 7 Sayı: 2, 15 - 29, 20.12.2021

Cemal Artun

https://doi.org/10.29131/uiibd.976995

Öz

Turizmdeki ani talep dalgalanmaları ve değişim, otelleri proaktiflik arayışına itmektedir. Dolayısıyla dinamik çevrede otellerin proaktif bir öğrenme stratejisi temelinde hızlı hareket edebilmeleri öne çıkmaktadır. Proaktiflik, çevredeki öngörülemeyen hızlı değişimi karşısında otellerin çevik davranışlar sergilemesine bağlıdır. Ancak, turizm bağlantılı çeviklik yazını henüz başlangıç aşamasındadır ve çeviklik olgusuna yönelik netleştirme çabaları devam etmektedir. Bu çalışma, yazındaki belirsizlikleri giderme noktasında sektöre özgü katkılar sunabileceği düşüncesi üzerine geliştirilmiştir. Bu bağlamda çalışmanın amacı, çevik otellerin nasıl yapılandırılabileceğini örgütsel kültür ve takım öğrenmesi üzerinden ele almaktır.

Anahtar Kelimeler

çeviklik, otel, örgütsel öğrenme, takım öğrenmesi, örgüt kültürü, çeviklik, otel, örgütsel öğrenme, takım öğrenmesi, örgüt kültürü

STRUCTURING AGILE HOTELS BASED ON LEARNING: A CONCEPTUAL OVERVIEW

Öz

The sudden demand fluctuations and changes in tourism moves the hotels in seeking to be proactive. Hence, in a dynamic environment it's important for hotel to act quickly on the basis of a proactive learning strategy. Proactivity depends on the agile behavior of hotels in the face of the unpredictable rapid changes in the environment. But, the literature of agile related tourism has been still in its fancy and the clarification efforts for the agility phenomenon continue. This study was developed on the idea that it can make sector-specific contributions to eliminate the uncertainties in the literature. In this context, the aim of this study is to discuss how agile hotel can be structured through organizational culture and team learning.

Anahtar Kelimeler

agility, hotel, organizational learning, team learning, organizational culture, agility, hotel, organizational learning, team learning, organizational culture

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