İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

İrem Çakır; Ayla Özhan Dedeoğlu

doi:10.18092/ulikidince.569080

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

Abstract

Türkiye’de yetersiz denetim ve düzenleme nedeniyle tüketicilerin temel haklar açısından savunmasız olduğu ikinci el giyim pazarında tüketiciler, yüksek riskler algılayabilmektedir. Pazar koşullarının iyileştirilerek pazar potansiyelinin artırılabilmesi için tüketicilerin algıladıkları risk türlerinin saptanması önemlidir. Bu bağlamda mevcut çalışmanın amacı, tüketicilerin ikinci el giyim sitelerinden alışverişlerine ilişkin risk algılarının satın alma niyeti üzerindeki etkisini ortaya koymaktır. Çalışmada finansal, sosyal, fiziksel, psikolojik risk, performans ve zaman riski ile satın alma niyeti arasında anlamlı ilişkiler bulunmuştur. Zaman riski dışındaki riskler artarken satın alma niyetinin düştüğü görülmekle birlikte, zaman riski artarken satın alma niyetinin arttığı bulunmuştur. Bunun yanı sıra ikinci el giyim sitelerinden alışveriş yapmayanların bütün risk çeşitlerinde alışveriş yapanlara göre daha yüksek risk algıladıkları ortaya konulmuştur. Alışveriş yapmayanların algıladıkları en yüksek risk fiziksel risk iken, alışveriş yapanların algıladıkları en yüksek risk performans riskidir. Demografik özelliklere göre algılanan risk ve satın alma niyeti farklılıkları da çalışma kapsamında incelenmiştir.

Keywords

ikinci el giyim,performans riski,sosyal risk,psikolojik risk,satın alma niyeti

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

İrem Çakır ^*
0000-0001-6572-7348
Türkiye

Ayla Özhan Dedeoğlu
0000-0002-0179-0644
Türkiye

Publication Date

April 8, 2020

Submission Date

May 22, 2019

Acceptance Date

October 3, 2019

Published in Issue

Year 2020 Number: 27

DOI

https://doi.org/10.18092/ulikidince.569080

IZ

https://izlik.org/JA62ES64TP

APA

Çakır, İ., & Özhan Dedeoğlu, A. (2020). İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, 27, 55-72. https://doi.org/10.18092/ulikidince.569080

AMA

1.Çakır İ, Özhan Dedeoğlu A. İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. IJEAS. 2020;(27):55-72. doi:10.18092/ulikidince.569080

Chicago

Çakır, İrem, and Ayla Özhan Dedeoğlu. 2020. “İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, nos. 27: 55-72. https://doi.org/10.18092/ulikidince.569080.

EndNote

Çakır İ, Özhan Dedeoğlu A (April 1, 2020) İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi 27 55–72.

IEEE

[1]İ. Çakır and A. Özhan Dedeoğlu, “İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”, IJEAS, no. 27, pp. 55–72, Apr. 2020, doi: 10.18092/ulikidince.569080.

ISNAD

Çakır, İrem - Özhan Dedeoğlu, Ayla. “İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 27 (April 1, 2020): 55-72. https://doi.org/10.18092/ulikidince.569080.

JAMA

1.Çakır İ, Özhan Dedeoğlu A. İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. IJEAS. 2020;:55–72.

MLA

Çakır, İrem, and Ayla Özhan Dedeoğlu. “İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ”. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, no. 27, Apr. 2020, pp. 55-72, doi:10.18092/ulikidince.569080.

Vancouver

1.İrem Çakır, Ayla Özhan Dedeoğlu. İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ. IJEAS. 2020 Apr. 1;(27):55-72. doi:10.18092/ulikidince.569080

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______________________________________________________

Address: Karadeniz Technical University Department of Economics Room Number 213

61080 Trabzon / Turkey

e-mail : uiiidergisi@gmail.com

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ

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