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BANKACILIKTA PAZARLAMA ETİĞİ VE ETİK DEĞERLERİN KURUMA YÖNELİK OLUMLU TUTUM OLUŞUMUNA ETKİLERİ

Year 2009, Issue: 2, 0 - , 14.05.2015

Abstract

Bu çalışmada bankacılık sektöründe bankaların kurum kültürleri, etik prensipleri ve müşterilerinin ödül
beklentilerinin müşterilerin bankacılık ürünlerini satınalma eğilimleriyle ilişkili olup olmadıkları ortaya
konulmaya çalışılmış ve bu ilişkilerin müşterilerde bankalarına yönelik olumlu tutum ve davranış
düzeyini saptamada etkin rol oynayıp oynamadıklarının belirlenmesi amaçlanmıştır. Hipotezlerin test
edilmesinde spearman sıra korelasyon ve varyans analizleri kullanılmıştır. Sonuçta kurum kültürü, etik
prensipler ve ödül beklentisi satınalma eğilimiyle ve satınalma eğilimiyle etik prensipler de olumlu tutum
ve davranış düzeyiyle ilişkili çıkmıştır.

References

  • AL-KHATIB, J., S. J. VITELL, ve M.Y.A. RAWWAS (1997), “Consumer
  • ethics: a cross-cultural investigation”, European Journal of Marketing,
  • (11/12),750-767.
  • AUSTIN, M.J. ve M.R. PHILLPS (2001), “Educating students: an ethics
  • responsibility of credit card companies”, Journal of Services Marketing,
  • (7),516-528.
  • BABAKUS, E., T.B. CAUNWELL, V MITCHELL ve B.
  • SCHLEGELMILCH (2004), “Relations to methical consumer behavior across six
  • countries”, Journal of Consumer Marketing, 21 (4), 254-263.
  • BEJOV, D., C.T. ENNEW ve A. PALMER (1998), “Trust, ethics and
  • relationship satisfaction”, International Journal of Bank Marketing, 16(4), 170-
  • -
  • CREYER, E.H. ve W.T.ROSS (1997), “The influence of firm behavior on
  • purchase intention: do sansumers really care about business ethics?”, Journal of
  • Consumer Marketing, 14 (6), 421-432.
  • DAVIS, R. (1986), “Ethics-marketing play, or just the best business
  • proposition?”, Managing Service Quality, 6(2), 6-10.
  • DIACAN, S.R. ve C.T. ENNEW (1996), “Ethical issues in insurance
  • marketing in the UK”, European Journal of Marketing, 30(5), 67-80.
  • ELAHEE, M. N., S. L. KIRBY ve E. NASIF (2002), “National Culture,
  • Trust and Perceptions About Ethical Behavior in Intra - and Cross - Cultural
  • Negotiations”, International Business Review, 44(6), 799-818.
  • FRITSCHE, D.J. ve H. BECKER (1983), “Ethical behaviors of marketing
  • managers”, Journal of Business Ethics, 2 (11), 291-299.
  • GRAY, B.J., S. Matear ve P. K. MATHESON (2002), “ Improving service
  • firm performance”, Journal of Services Marketing, 16(3), 186-200.
  • KLEISER, S.B., E. SIVADAS, J. J. KELKARIS ve R. F. DAHLSTROM
  • (2003), “Ethical Ideologies: Efficient Assessment and Infleence on Ethical
  • Judgments of Marketing Practices”, Psychology and Marketing, 20(1), 1-21.
  • KOTLER, P ve R. TURNER (1981), Marketing Management, Prentice-Hall,
  • Englewood, Cliffs, N
  • LEUNG, T. K. P ve Y. H. WANG (2001), “The ethics and positioning of
  • guanxi in China”, Marketing Intelligencand Planing, 19/1, 64.
  • MAIGNAN, I ve O. C. FERRELL (2001), “ Corporate citizenship as a
  • marketing instrument”, European Journal of Marketing, 35 (3/4), 457-484.
  • MARTA, J. K. MULLIN, A. SINGHAPAKDI, A. ATTIA ve S. J. VITELL
  • (2002), “ Some important factors underlying ethical decisions of Middle-Eastern
  • marketers”, International Marketing Review, 21, 53-67.
  • MARTA, J. K. M., A. SINGHAPAKDI ve N. HIGGS-KLEYN (2001),
  • “Corporate Ethical Values in South Africa”, International Business Review, 43
  • (6), 755-772.
  • MARTIN, B. A. S. ve B. A. COLLINS (2002), “ Violence and consumption
  • imagery in music videos”, European Journal of Marketing, 36(7/8), 855-873.
  • NCNEIL, M ve K. PEDIGO (2001), “ Managers Tell Their Stories About
  • International Business Ethics”, Dilemmas and Dictates, 13, 43-65.
  • PETERSON, R.T ve C.M. HERMAUZS (2004), “The communication of
  • social responsibility by USBanks”, The International Journal of Bank
  • Marketing, 22(3), 199-211.
  • ROBERTSON, C. J., J. A. AL-KHATIB ve M. AL-HABIB (2002), “The
  • Relationship between Arab Values and Work Beliefs”, International Business
  • Review, 44 (5), 583-601.
  • ROSENBAUM, M. S ve R. KUNTZE (2003), “The relationship between
  • Anomie and Unethical Retail Disposition”, Psychology and Marketing, 20(12),
  • -1093.
  • SCHWEPKER, C. H (2003), “An explaratory investigation of the
  • relationship between ethical conflict and salesperson performance”, Journal of
  • Business Ethics,, 2 (11), 291-299.
  • SHAW, D ve E. SHIV (2003), “Ethics in consumer choice: a multivariate
  • modelling approach”, European Journal of Marketing, 37 (10), 1485-1498.
  • SHEPHERD, P. L., J. TSALIKIS ve B. SEATON (2002), “An inquiry into
  • the ethical perceptions of Sub-cultural groups in the US”, Journal of Consumer
  • Marketing, 19(2), 130-148.
  • SINGHAPAKDI, A., K.KARANDE, C. P. RAO ve S. J. VITELL (2001),
  • “How important are ethics and social responsibility?”, European Journal of
  • Marketing, 35 (1/2), 133-152.
  • SINGHAPAKDI, A., M.Rawwas, J. K. Marta ve M. I. Ahmed (1999), “Across-
  • cultural study of consumer perceptions about marketing ethics”, Journal of
  • Consumer Marketing, 16 (3), 257-272.
  • SMITH, A. D ve R.D. Manna (2004), “Exploring the trust factor in emedicine”,
  • Online Information Review, 28 (5), 346-355.
  • STEVENS, J. M., K. H. STEENSMA, A. D. HARRISON ve L.
  • P.COCHRAN (2005), “Symbolic or Substentive Document? The Influence of
  • Ethics Codes on Financial Executives decisions”, Strategic Management Journal,
  • , 181-195.
  • TOM, B (2002), “Understanding consumer ethical decision making with
  • respect to purchase of Pirated software”, Journal of Consumer Marketing, 19 (2),
  • -111.
  • VITELL, S.J., A. SINGHAPAKDI ve J. THOMAS (2001), “Consumer
  • ethics”, Journal of Consumer Marketing, 18 (2), 153-178.
  • YAU, Oliver, H.M ve T. Wong (1989), “How do CPA Firms Preceive
  • Marketing and Advertising?”, Marketing and Advertising, 20, 43-54.
Year 2009, Issue: 2, 0 - , 14.05.2015

Abstract

References

  • AL-KHATIB, J., S. J. VITELL, ve M.Y.A. RAWWAS (1997), “Consumer
  • ethics: a cross-cultural investigation”, European Journal of Marketing,
  • (11/12),750-767.
  • AUSTIN, M.J. ve M.R. PHILLPS (2001), “Educating students: an ethics
  • responsibility of credit card companies”, Journal of Services Marketing,
  • (7),516-528.
  • BABAKUS, E., T.B. CAUNWELL, V MITCHELL ve B.
  • SCHLEGELMILCH (2004), “Relations to methical consumer behavior across six
  • countries”, Journal of Consumer Marketing, 21 (4), 254-263.
  • BEJOV, D., C.T. ENNEW ve A. PALMER (1998), “Trust, ethics and
  • relationship satisfaction”, International Journal of Bank Marketing, 16(4), 170-
  • -
  • CREYER, E.H. ve W.T.ROSS (1997), “The influence of firm behavior on
  • purchase intention: do sansumers really care about business ethics?”, Journal of
  • Consumer Marketing, 14 (6), 421-432.
  • DAVIS, R. (1986), “Ethics-marketing play, or just the best business
  • proposition?”, Managing Service Quality, 6(2), 6-10.
  • DIACAN, S.R. ve C.T. ENNEW (1996), “Ethical issues in insurance
  • marketing in the UK”, European Journal of Marketing, 30(5), 67-80.
  • ELAHEE, M. N., S. L. KIRBY ve E. NASIF (2002), “National Culture,
  • Trust and Perceptions About Ethical Behavior in Intra - and Cross - Cultural
  • Negotiations”, International Business Review, 44(6), 799-818.
  • FRITSCHE, D.J. ve H. BECKER (1983), “Ethical behaviors of marketing
  • managers”, Journal of Business Ethics, 2 (11), 291-299.
  • GRAY, B.J., S. Matear ve P. K. MATHESON (2002), “ Improving service
  • firm performance”, Journal of Services Marketing, 16(3), 186-200.
  • KLEISER, S.B., E. SIVADAS, J. J. KELKARIS ve R. F. DAHLSTROM
  • (2003), “Ethical Ideologies: Efficient Assessment and Infleence on Ethical
  • Judgments of Marketing Practices”, Psychology and Marketing, 20(1), 1-21.
  • KOTLER, P ve R. TURNER (1981), Marketing Management, Prentice-Hall,
  • Englewood, Cliffs, N
  • LEUNG, T. K. P ve Y. H. WANG (2001), “The ethics and positioning of
  • guanxi in China”, Marketing Intelligencand Planing, 19/1, 64.
  • MAIGNAN, I ve O. C. FERRELL (2001), “ Corporate citizenship as a
  • marketing instrument”, European Journal of Marketing, 35 (3/4), 457-484.
  • MARTA, J. K. MULLIN, A. SINGHAPAKDI, A. ATTIA ve S. J. VITELL
  • (2002), “ Some important factors underlying ethical decisions of Middle-Eastern
  • marketers”, International Marketing Review, 21, 53-67.
  • MARTA, J. K. M., A. SINGHAPAKDI ve N. HIGGS-KLEYN (2001),
  • “Corporate Ethical Values in South Africa”, International Business Review, 43
  • (6), 755-772.
  • MARTIN, B. A. S. ve B. A. COLLINS (2002), “ Violence and consumption
  • imagery in music videos”, European Journal of Marketing, 36(7/8), 855-873.
  • NCNEIL, M ve K. PEDIGO (2001), “ Managers Tell Their Stories About
  • International Business Ethics”, Dilemmas and Dictates, 13, 43-65.
  • PETERSON, R.T ve C.M. HERMAUZS (2004), “The communication of
  • social responsibility by USBanks”, The International Journal of Bank
  • Marketing, 22(3), 199-211.
  • ROBERTSON, C. J., J. A. AL-KHATIB ve M. AL-HABIB (2002), “The
  • Relationship between Arab Values and Work Beliefs”, International Business
  • Review, 44 (5), 583-601.
  • ROSENBAUM, M. S ve R. KUNTZE (2003), “The relationship between
  • Anomie and Unethical Retail Disposition”, Psychology and Marketing, 20(12),
  • -1093.
  • SCHWEPKER, C. H (2003), “An explaratory investigation of the
  • relationship between ethical conflict and salesperson performance”, Journal of
  • Business Ethics,, 2 (11), 291-299.
  • SHAW, D ve E. SHIV (2003), “Ethics in consumer choice: a multivariate
  • modelling approach”, European Journal of Marketing, 37 (10), 1485-1498.
  • SHEPHERD, P. L., J. TSALIKIS ve B. SEATON (2002), “An inquiry into
  • the ethical perceptions of Sub-cultural groups in the US”, Journal of Consumer
  • Marketing, 19(2), 130-148.
  • SINGHAPAKDI, A., K.KARANDE, C. P. RAO ve S. J. VITELL (2001),
  • “How important are ethics and social responsibility?”, European Journal of
  • Marketing, 35 (1/2), 133-152.
  • SINGHAPAKDI, A., M.Rawwas, J. K. Marta ve M. I. Ahmed (1999), “Across-
  • cultural study of consumer perceptions about marketing ethics”, Journal of
  • Consumer Marketing, 16 (3), 257-272.
  • SMITH, A. D ve R.D. Manna (2004), “Exploring the trust factor in emedicine”,
  • Online Information Review, 28 (5), 346-355.
  • STEVENS, J. M., K. H. STEENSMA, A. D. HARRISON ve L.
  • P.COCHRAN (2005), “Symbolic or Substentive Document? The Influence of
  • Ethics Codes on Financial Executives decisions”, Strategic Management Journal,
  • , 181-195.
  • TOM, B (2002), “Understanding consumer ethical decision making with
  • respect to purchase of Pirated software”, Journal of Consumer Marketing, 19 (2),
  • -111.
  • VITELL, S.J., A. SINGHAPAKDI ve J. THOMAS (2001), “Consumer
  • ethics”, Journal of Consumer Marketing, 18 (2), 153-178.
  • YAU, Oliver, H.M ve T. Wong (1989), “How do CPA Firms Preceive
  • Marketing and Advertising?”, Marketing and Advertising, 20, 43-54.
There are 81 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Hüseyin Kurtuldu This is me

Publication Date May 14, 2015
Published in Issue Year 2009 Issue: 2

Cite

APA Kurtuldu, H. (2015). BANKACILIKTA PAZARLAMA ETİĞİ VE ETİK DEĞERLERİN KURUMA YÖNELİK OLUMLU TUTUM OLUŞUMUNA ETKİLERİ. Uluslararası İktisadi Ve İdari İncelemeler Dergisi(2). https://doi.org/10.18092/ijeas.01742

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