EFFECT OF MANUFACTURING STRATEGY ON BUSINESS PERFORMANCE

Year 2016, Issue: 16, 45 - 60, 16.12.2015

Mevhibe Türkmen

Abstract

This study which was undertaken to determine the effect of competitive priorities, Advanced Manufacturing Technologies and strategic alignment variables on business performance in small and middle scale enterprises, data from 153 small and middle sized enterprises operating in automotive supply industry was assessed. In the SMEs within the scope of the study, there was a moderate relation between business performance and strategic alignment variables and a weak relation for Advanced Manufacturing Technologies and competitive priorities was determined.

Keywords: Manufacturing Strategy, Business Performance.

JEL Classification: M11, L62

 

 

ÜRETİM STRATEJİSİ DEĞİŞKENLERİNİN İŞLETME PERFORMANSI ÜZERİNE ETKİSİ

ÖZ

Küçük ve orta ölçekli işletmelerde rekabet öncelikleri, ileri imalat teknolojileri ve stratejik uyum değişkenlerinin işletme performansına etkilerini belirlemeye dönük gerçekleştirilen bu çalışmada otomotiv yan sanayinde faaliyette bulunan 153 küçük ve orta ölçekli işletme verileri değerlendirilmiştir. Araştırma kapsamındaki KOBİ’lerde işletme performansı ile stratejik uyum kriterleri arasında orta düzeyde, ileri imalat teknolojileri ve rekabet öncelikler için ise zayıf düzeyde ilişkinin olduğu tespit edilmiştir.

Anahtar Kelimeler; Üretim Stratejisi, İşletme Performansı

JEL Sınıflandırması: M11, L62

Keywords

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