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ANALYSIS OF THE MEDIATING EFFECT OF WORKPLACE HAPPINESS ON THE EFFECT OF JOB SATISFACTION ON EMPLOYEE ADVOCACY

Year 2025, Issue: 46, 41 - 64
https://doi.org/10.18092/ulikidince.1455175

Abstract

With the development of information technologies and social media, organizations have begun to attach more importance to employee advocacy behaviors. In this context, the study examined whether workplace happiness has a mediating effect on the effect of job satisfaction on employee advocacy, using the mediating variable analysis criteria developed by Baron and Kenny (1986). Data obtained from 308 participants working in cafes and restaurants in Isparta city center were analyzed. Explanatory and confirmatory factor analyzes of the scales used for data collection were conducted. As a result of the correlation analysis, it was determined that job satisfaction, workplace happiness and employee advocacy had a positive and significant relationship with each other. According to the hypothesis results, job satisfaction is a significant predictor of workplace happiness and employee advocacy; Workplace happiness was also found to be a significant predictor of employee advocacy. In terms of mediation effect, it was observed that workplace happiness had a mediating effect on the relationship between job satisfaction and employee advocacy. The findings show that if organizations invest in job satisfaction and workplace happiness, employees may exhibit defensive behaviors.

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İŞ TATMİNİNİN ÇALIŞAN SAVUNUCULUĞU ÜZERİNDEKİ ETKİSİNDE İŞ YERİ MUTLULUĞUNUN ARACI ETKİSİNİN ANALİZİ

Year 2025, Issue: 46, 41 - 64
https://doi.org/10.18092/ulikidince.1455175

Abstract

Bilgi teknolojileri ve sosyal medyanın gelişimiyle birlikte örgütler, çalışan savunuculuğu davranışlarına daha fazla önem vermeye başlamışlardır. Bu bağlamda çalışmada Baron ve Kenny’nin (1986) geliştirdiği aracı değişken analizi ölçütlerinden yararlanılarak, iş tatmininin çalışan savunuculuğuna etkisinde işyeri mutluluğunun aracı etkisinin olup olmadığı incelenmiştir. Isparta il merkezinde kafe ve restoranlarda çalışan 308 katılımcıdan elde edilen veriler analiz edilmiştir. Veri toplama amacıyla kullanılan ölçeklerin açıklayıcı ve doğrulayıcı faktör analizleri yapılmıştır. Yapılan korelasyon analizi sonucunda iş tatmini, işyeri mutluluğu ve çalışan savunuculuğunun birbirleriyle pozitif yönde anlamlı ilişkisinin olduğu saptanmıştır. Geliştirilen hipotez sonuçlarına göre ise, iş tatmininin işyeri mutluluğunun ve çalışan savunuculuğunun; işyeri mutluluğunun da çalışan savunuculuğunun anlamlı bir yordayıcısı olduğu saptanmıştır. Aracılık etkisi açısından ise, işyeri mutluluğunun iş tatmini ile çalışan savunuculuğu arasındaki ilişkide aracı etkiye sahip olduğu görülmüştür. Elde edilen bulgular, örgütlerde iş tatmini ve işyeri mutluluğuna yatırım yapılması halinde çalışanların savunucu davranışlar sergileyebileceğini göstermektedir.

Ethical Statement

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Supporting Institution

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Project Number

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Thanks

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There are 99 citations in total.

Details

Primary Language Turkish
Subjects Human Resources Management
Journal Section Articles
Authors

Muharrem Aksu 0000-0001-5164-2458

Bilge Bilgiç 0000-0001-7355-3712

Project Number Yok
Early Pub Date January 29, 2025
Publication Date
Submission Date March 19, 2024
Acceptance Date January 6, 2025
Published in Issue Year 2025 Issue: 46

Cite

APA Aksu, M., & Bilgiç, B. (2025). İŞ TATMİNİNİN ÇALIŞAN SAVUNUCULUĞU ÜZERİNDEKİ ETKİSİNDE İŞ YERİ MUTLULUĞUNUN ARACI ETKİSİNİN ANALİZİ. Uluslararası İktisadi Ve İdari İncelemeler Dergisi(46), 41-64. https://doi.org/10.18092/ulikidince.1455175

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