Research Article
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Year 2019, Volume: 4 Issue: 2, 147 - 166, 31.10.2019

Polat Can

https://doi.org/10.31454/usb.634656

Abstract

References

  • Ames, R.D., Rose, P., Anderson, C.P., (2005). The NPI-16 as a short measure of narcissism, Journal of Research in Personality, 441-449. doi:10.1016/j.jrp.2005.03.002
  • Battal, F. B., Gündelik Hayatta Narsisizmin Toplumsal Görünümleri. Academia.edu., II.Türkiye Lisans Üstü Çalışmaları Kongresi- Bildiriler Kitabı V, 1433-1437.
  • Bridgeman, B. (1992). Conscious vs unconscious processes: the case of vision. Theory Psychology 2, 73–88. doi: 10.1177/0959354392021004
  • Burroughs, W. J., Drews, D. R., and Hallman, W. K. (1991). Predicting personality from personal possessions: a self-presentational analysis. Journal of Social Behavior and Personality. 6, 147–164.
  • Campbell, W. K., and Foster, J. D. (2007). “The narcissistic self: background, an extended agency model, and ongoing controversies,” Frontiers in Social Psychology: The Self, eds C. Sedikides and S. Spencer (Philadelphia, PA: Psychology Press), 115–138.
  • Chang, L. C., and Arkin, R. M. (2002). Materialism as an attempt to cope with uncertainty. Psychology & Marketing 19, 389–406. doi: 10.1002/mar.10016
  • Chaudhuri A., Holbrook, M.B., (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 81-88.
  • Cheng, J. T., Tracy, J. L., and Miller, G. E. (2013). Are narcissists hardy or vulnerable? The role of narcissism in the production of stress-related biomarkers in response to emotional distress. Emotion 13, 1004–1011. doi: 10.1037/a0034410
  • Christopher, A. N., and Schlenker, B. R. (2000). The impact of perceived material wealth and perceiver personality on first impressions. Journal of Economic Psychology 21, 1–19. doi: 10.1016/S0167-4870(99)00033-1
  • Cisek, S. Z., Sedikides, C., and Hart, C. M. (2008). Do narcissists use material possessions as a primary buffer against pain? Psychological Inquiry 19, 2005–2007. doi: 10.1080/10478400802608848
  • Cisek, S. Z., Hart, C. M., and Sedikides, C. (2011). Even if it is not gold, it must glitter: consumer choices of narcissists. Poster Presented at the 16th General Meeting of the European Association of Social Psychology, Stockholm.
  • Cisek, S. Z., Sedikides, C., Hart, C. M., Godwin, H.J., Benson, V, and Liversedge, S. P. (2014). Narcissism and consumer behavior: a review and preliminary findings. Frontiers in Psychology 21, 1-4. doi: 10.3389/fpsyg.2014.00232 Fastoso F., Bartikowski, B., Wang, S.(2018). The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits. Wiley Psychology&Marketing. 35, 522-530. doi: 10.1002/mar.21103
  • Geçtan E. (2004). Psikodinamik psikiyatri ve normal dışı davranışlar. İstanbul: Metis Yayınları.
  • Gregg, A. P., and Sedikides, C. (2010). Narcissistic fragility: rethinking its links to explicit and implicit self-esteem. Self Identity 9, 142–161. doi: 10.1080/15298860902815451
  • Hendin, H.M., & Cheek, J.M. (1997). Assessing Hypersensitive Narcissism: AReexamination of Murray's Narcism Scale. Journal of Research in Personality, 31, 588-599.
  • Horton, R. S., and Sedikides, C. (2009). Narcissistic responding to ego threat: when the status of the evaluator matters. Journal of Personality 77, 1493–1525. doi: 10.1111/j.1467-6494.2009.00590.x
  • Kernberg, O. (1975). Borderline Conditions and Pathological Narcissism. New York, NY: Jason Aronson.
  • Kıyan, S.Ş. (2013). Kimlik ve Tüketim İlişkisini Tersinden Düşünmek: Lüks Ürünlerin Taklitleri ile Kimlik Oluşturma. Tüketici ve Tüketim Araştırmaları Dergisi. 5, 59-73
  • Kohut, H. (1976). The Restoration of the Self. New York, NY: International Universities Press. Lasch, C. (1991). The Culture of Narcissism: American Life in an Age of Diminishing Expectations. London: Abacus
  • Morf, C. C., Horvath, S., and Torchetti, L. (2011). “Narcissism self-enhancement: tales of (successful?) self-portrayal,” in Handbook of Self enhancement and Self-Protection, eds M. D. Alicke and C. Sedikides (New York, NY: Guilford Press), 399–424.
  • Otway, L. J., and Vignoles, V. L. (2006). Narcissism and childhood recollections: a quantitative test of psychoanalytic predictions. Personality and Social Psychology Bulletin 32, 104–116. doi: 10.1177/0146167205279907
  • Özmen, E. (2011). Kendini tanıma rehberi (2. bs.). İzmir: Meta Basım.
  • Rose, P. (2007). Mediators of the association between narcissism and compulsive buying: the roles of materialism and impulse control. Psychology of Addictive Behaviors 21, 576–581. doi: 10.1037/0893-164X.21.4.576
  • Sedikides, C., and Gregg, A. P. (2001). Narcissists and feedback: motivational surfeits and motivational deficits. Psychological Inquiry 12, 237–239. doi: 10.1207/S15327965PLI1204_2
  • Sedikides, C., Gregg, A. P., Cisek, S. Z., and Hart, C. M. (2007). The I that buys: narcissists as consumers. Journal of Consumer Psychology 17, 252–257. doi: 10.1016/S1057-7408(07)70035-9
  • Sedikides, C., Cisek, S., and Hart, C. M. (2011). “Narcissism and brand name consumerism,” in The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments, eds W. K. Campbell and J. Miller (Hoboken, NJ: John Wiley and Sons, Inc.), 382–392. doi: 10.1002/9781118093108.ch34
  • Sharma P., Chan R., (2011). Counterfeit proneness: Conceptualisation and scale development, Journal of Marketing Management, 6-23, doi: 10.1080/0267257x.2010.489829 Sirgy J.M., Grewal D., Mangleburg T.F., Park, J., Chon, K., Claiborne, C.B., Johar J.S., Berkman H., (1997). Journal of the Academy of Marketing Science, 230-239
  • Turunen, L. L. M. ve P. Laaksonen (2011). “Diffusing the boundaries between luxury and counterfeits”, Journal of Product & Brand Management, 20, 468-74.
  • Wicklund, R. A., and Gollwitzer, P. M. (1982). Symbolic Self-Completion. Hillsdale, NJ: Erlbaum.
  • Zeigler-Hill, V. (2006). Discrepancies between implicit and explicit self-esteem: implications for narcissism and self-esteem instability. Journal of Research in Personality 74, 119–143. doi: 10.1111/j.1467-6494.2005.00371.x
  • Zeigler-Hill, V., Myers, E. M., and C. B. Clark. (2010). Narcissism and self-esteem reactivity: the role of negative achievement events. Journal of Research Personality 44, 285–292. doi: 10.1016/j.jrp.2010.02.005
  • Zuckerman, M., and O’Loughlin, R. E. (2009). Narcissism and well-being: a longitudinal perspective. European Journal of Social Psychology 39, 957–972. doi: 10.1002/ejsp.594

NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER

Year 2019, Volume: 4 Issue: 2, 147 - 166, 31.10.2019

Polat Can

https://doi.org/10.31454/usb.634656

Abstract

Narsisizm; bireyin her zaman kazanma odaklı olması,
kaybetmeyi hazmedememesi ve dünyanın kendi etrafında döndüğüne inanması olarak
tanımlanabilir. Dilimizde ‘öz sevi’ olarak bilinen bu kavram bireyin kendisi
için hissetmiş olduğu değerlilik duygusudur. Normal narsisizmde her bireyin
sevme ve sevilmesi ihtiyaçken, patolojik narsisizmde diğer bireylerle olan
ilişkiler çıkar amaçlı olduğundan sağlıksızdır. Narsisizmin tüketici
davranışlarıyla ilişkisi ise göz ardı edilemeyecek kadar önem taşımaktadır.
Narsist eğilime sahip olan birey toplum tarafından kabul edilmenin satın alma
gücüyle ilişkili olduğunu düşünmektedir. Satın alma gücünün yüksek olması
bireyin kimliğinin daha ön planda olması anlamına gelmektedir. Dolayısıyla
benzersiz ve özel ürünler satın alarak toplumdaki imajlarını olumlu yönde
geliştirmek için çaba sarf etmektedirler. Faydacı ürünlerden çok sembolik
ürünlere yönelmeleri bununla açıklanabilir. Bu çalışmada; marka bağlılığı,
taklit eğilimi, ideal uyum ve gerçek uyum ile narsisizm kavramı incelenmiş olup
“benmerkezci, dominant olanlar, aşırı narsistler ve özgüveni eksik olanlar”
değişkenleri arasında anlamlı bir ilişki olduğu tespit edilmiştir.




Keywords

Narsisizm Materyalizm Tüketim Ego Kırılganlığı

References

  • Ames, R.D., Rose, P., Anderson, C.P., (2005). The NPI-16 as a short measure of narcissism, Journal of Research in Personality, 441-449. doi:10.1016/j.jrp.2005.03.002
  • Battal, F. B., Gündelik Hayatta Narsisizmin Toplumsal Görünümleri. Academia.edu., II.Türkiye Lisans Üstü Çalışmaları Kongresi- Bildiriler Kitabı V, 1433-1437.
  • Bridgeman, B. (1992). Conscious vs unconscious processes: the case of vision. Theory Psychology 2, 73–88. doi: 10.1177/0959354392021004
  • Burroughs, W. J., Drews, D. R., and Hallman, W. K. (1991). Predicting personality from personal possessions: a self-presentational analysis. Journal of Social Behavior and Personality. 6, 147–164.
  • Campbell, W. K., and Foster, J. D. (2007). “The narcissistic self: background, an extended agency model, and ongoing controversies,” Frontiers in Social Psychology: The Self, eds C. Sedikides and S. Spencer (Philadelphia, PA: Psychology Press), 115–138.
  • Chang, L. C., and Arkin, R. M. (2002). Materialism as an attempt to cope with uncertainty. Psychology & Marketing 19, 389–406. doi: 10.1002/mar.10016
  • Chaudhuri A., Holbrook, M.B., (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 81-88.
  • Cheng, J. T., Tracy, J. L., and Miller, G. E. (2013). Are narcissists hardy or vulnerable? The role of narcissism in the production of stress-related biomarkers in response to emotional distress. Emotion 13, 1004–1011. doi: 10.1037/a0034410
  • Christopher, A. N., and Schlenker, B. R. (2000). The impact of perceived material wealth and perceiver personality on first impressions. Journal of Economic Psychology 21, 1–19. doi: 10.1016/S0167-4870(99)00033-1
  • Cisek, S. Z., Sedikides, C., and Hart, C. M. (2008). Do narcissists use material possessions as a primary buffer against pain? Psychological Inquiry 19, 2005–2007. doi: 10.1080/10478400802608848
  • Cisek, S. Z., Hart, C. M., and Sedikides, C. (2011). Even if it is not gold, it must glitter: consumer choices of narcissists. Poster Presented at the 16th General Meeting of the European Association of Social Psychology, Stockholm.
  • Cisek, S. Z., Sedikides, C., Hart, C. M., Godwin, H.J., Benson, V, and Liversedge, S. P. (2014). Narcissism and consumer behavior: a review and preliminary findings. Frontiers in Psychology 21, 1-4. doi: 10.3389/fpsyg.2014.00232 Fastoso F., Bartikowski, B., Wang, S.(2018). The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits. Wiley Psychology&Marketing. 35, 522-530. doi: 10.1002/mar.21103
  • Geçtan E. (2004). Psikodinamik psikiyatri ve normal dışı davranışlar. İstanbul: Metis Yayınları.
  • Gregg, A. P., and Sedikides, C. (2010). Narcissistic fragility: rethinking its links to explicit and implicit self-esteem. Self Identity 9, 142–161. doi: 10.1080/15298860902815451
  • Hendin, H.M., & Cheek, J.M. (1997). Assessing Hypersensitive Narcissism: AReexamination of Murray's Narcism Scale. Journal of Research in Personality, 31, 588-599.
  • Horton, R. S., and Sedikides, C. (2009). Narcissistic responding to ego threat: when the status of the evaluator matters. Journal of Personality 77, 1493–1525. doi: 10.1111/j.1467-6494.2009.00590.x
  • Kernberg, O. (1975). Borderline Conditions and Pathological Narcissism. New York, NY: Jason Aronson.
  • Kıyan, S.Ş. (2013). Kimlik ve Tüketim İlişkisini Tersinden Düşünmek: Lüks Ürünlerin Taklitleri ile Kimlik Oluşturma. Tüketici ve Tüketim Araştırmaları Dergisi. 5, 59-73
  • Kohut, H. (1976). The Restoration of the Self. New York, NY: International Universities Press. Lasch, C. (1991). The Culture of Narcissism: American Life in an Age of Diminishing Expectations. London: Abacus
  • Morf, C. C., Horvath, S., and Torchetti, L. (2011). “Narcissism self-enhancement: tales of (successful?) self-portrayal,” in Handbook of Self enhancement and Self-Protection, eds M. D. Alicke and C. Sedikides (New York, NY: Guilford Press), 399–424.
  • Otway, L. J., and Vignoles, V. L. (2006). Narcissism and childhood recollections: a quantitative test of psychoanalytic predictions. Personality and Social Psychology Bulletin 32, 104–116. doi: 10.1177/0146167205279907
  • Özmen, E. (2011). Kendini tanıma rehberi (2. bs.). İzmir: Meta Basım.
  • Rose, P. (2007). Mediators of the association between narcissism and compulsive buying: the roles of materialism and impulse control. Psychology of Addictive Behaviors 21, 576–581. doi: 10.1037/0893-164X.21.4.576
  • Sedikides, C., and Gregg, A. P. (2001). Narcissists and feedback: motivational surfeits and motivational deficits. Psychological Inquiry 12, 237–239. doi: 10.1207/S15327965PLI1204_2
  • Sedikides, C., Gregg, A. P., Cisek, S. Z., and Hart, C. M. (2007). The I that buys: narcissists as consumers. Journal of Consumer Psychology 17, 252–257. doi: 10.1016/S1057-7408(07)70035-9
  • Sedikides, C., Cisek, S., and Hart, C. M. (2011). “Narcissism and brand name consumerism,” in The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments, eds W. K. Campbell and J. Miller (Hoboken, NJ: John Wiley and Sons, Inc.), 382–392. doi: 10.1002/9781118093108.ch34
  • Sharma P., Chan R., (2011). Counterfeit proneness: Conceptualisation and scale development, Journal of Marketing Management, 6-23, doi: 10.1080/0267257x.2010.489829 Sirgy J.M., Grewal D., Mangleburg T.F., Park, J., Chon, K., Claiborne, C.B., Johar J.S., Berkman H., (1997). Journal of the Academy of Marketing Science, 230-239
  • Turunen, L. L. M. ve P. Laaksonen (2011). “Diffusing the boundaries between luxury and counterfeits”, Journal of Product & Brand Management, 20, 468-74.
  • Wicklund, R. A., and Gollwitzer, P. M. (1982). Symbolic Self-Completion. Hillsdale, NJ: Erlbaum.
  • Zeigler-Hill, V. (2006). Discrepancies between implicit and explicit self-esteem: implications for narcissism and self-esteem instability. Journal of Research in Personality 74, 119–143. doi: 10.1111/j.1467-6494.2005.00371.x
  • Zeigler-Hill, V., Myers, E. M., and C. B. Clark. (2010). Narcissism and self-esteem reactivity: the role of negative achievement events. Journal of Research Personality 44, 285–292. doi: 10.1016/j.jrp.2010.02.005
  • Zuckerman, M., and O’Loughlin, R. E. (2009). Narcissism and well-being: a longitudinal perspective. European Journal of Social Psychology 39, 957–972. doi: 10.1002/ejsp.594
There are 32 citations in total.

Details

Primary Language Turkish
Journal Section Araştırma Makalesi
Authors

Polat Can

Publication Date October 31, 2019
Submission Date May 20, 2019
Published in Issue Year 2019 Volume: 4 Issue: 2

Cite

APA Can, P. (2019). NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER. Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 4(2), 147-166. https://doi.org/10.31454/usb.634656
AMA Can P. NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER. USBdergi. October 2019;4(2):147-166. doi:10.31454/usb.634656
Chicago Can, Polat. “NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER”. Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi 4, no. 2 (October 2019): 147-66. https://doi.org/10.31454/usb.634656.
EndNote Can P (October 1, 2019) NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER. Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi 4 2 147–166.
IEEE P. Can, “NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER”, USBdergi, vol. 4, no. 2, pp. 147–166, 2019, doi: 10.31454/usb.634656.
ISNAD Can, Polat. “NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER”. Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi 4/2 (October 2019), 147-166. https://doi.org/10.31454/usb.634656.
JAMA Can P. NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER. USBdergi. 2019;4:147–166.
MLA Can, Polat. “NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER”. Çanakkale Onsekiz Mart Üniversitesi Uluslararası Sosyal Bilimler Dergisi, vol. 4, no. 2, 2019, pp. 147-66, doi:10.31454/usb.634656.
Vancouver Can P. NARSİSİZM İLE MARKA BAĞLILIĞI VE TAKLİT ÜRÜN SATIN ALMA EĞİLİMİ ARASINDAKİ İLİŞKİLER. USBdergi. 2019;4(2):147-66.
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