Abstract
Axis Powers occupied Kingdom of Yugoslavia on April 18, 1941 and partitioned its territory among themselves. A state called as Government of National Salvation which was led by Germany in Serbia was founded and Serbian General Milan Nedić was appointed as prime minister. After Nedić became prime minister, Allied States and Jews began to be constructed as Serbia's national enemies with propaganda activities. For this purpose, the Grand Anti-Masonic Exhibition was held in Belgrade between 22 October 1941 and 19 January 1942 during the Nedić government and hate speech was developed against both Allied States and Jews through materials in the exhibition. In the study, it was aimed to reveal how Allied States and Jews were constructed as enemies in the eyes of Serbs through materials in the Grand Anti-Masonic Exhibition. For this purpose, visuals determined within the scope of the study were analyzed in terms of semiotics and it was tried to reveal discourses used in enemy construction. As a result of the study, it is asserted that through the exhibition the message was given that the Allied States are under the control of the Jews and working for the Zionism. The study, in this context, claims that the perception of Jews are the enemies of the Serbs was tried to be constructed in the society.