The Relationship Between Parasocial Theory and Brand Placement

Burcu Özbay

doi:10.32739/etkilesim.2019.4.66

The Relationship Between Parasocial Theory and Brand Placement

Abstract

This paper reviews parasocial theory including parasocial interaction, parasocial relationship, parasocial break up, the death of a character or a celebrity, parasocial attachment and the correlation between brand placement and parasocial theory. This paper contains secondary sources, which is literature review. While brand placement has been a controversial issue since there are no exact rules to follow to make a successful brand placement and also it remains unclear whether brand placement is effective or not, the popularity of it has been growing rapidly. In spite of this, there are not many studies regarding the correlation between brand placement and parasocial theory. Therefore, the aim of this paper is to bring clarity to each subject matter and the correlation between them.

Keywords

References

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Details

Primary Language

English

Subjects

Communication and Media Studies

Journal Section

Review

Authors

Burcu Özbay

Publication Date

October 7, 2019

Submission Date

June 20, 2019

Acceptance Date

August 29, 2019

Published in Issue

Year 2019 Number: 4

DOI

https://doi.org/10.32739/etkilesim.2019.4.66

IZ

https://izlik.org/JA93ZS39HW

Cite

RIS / Bibtex

APA

Özbay, B. (2019). The Relationship Between Parasocial Theory and Brand Placement. Etkileşim, 4, 116-128. https://doi.org/10.32739/etkilesim.2019.4.66

AMA

1.Özbay B. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 2019;(4):116-128. doi:10.32739/etkilesim.2019.4.66

Chicago

Özbay, Burcu. 2019. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim, nos. 4: 116-28. https://doi.org/10.32739/etkilesim.2019.4.66.

EndNote

Özbay B (October 1, 2019) The Relationship Between Parasocial Theory and Brand Placement. Etkileşim 4 116–128.

IEEE

[1]B. Özbay, “The Relationship Between Parasocial Theory and Brand Placement”, Etkileşim, no. 4, pp. 116–128, Oct. 2019, doi: 10.32739/etkilesim.2019.4.66.

ISNAD

Özbay, Burcu. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim. 4 (October 1, 2019): 116-128. https://doi.org/10.32739/etkilesim.2019.4.66.

JAMA

1.Özbay B. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 2019;:116–128.

MLA

Özbay, Burcu. “The Relationship Between Parasocial Theory and Brand Placement”. Etkileşim, no. 4, Oct. 2019, pp. 116-28, doi:10.32739/etkilesim.2019.4.66.

Vancouver

1.Burcu Özbay. The Relationship Between Parasocial Theory and Brand Placement. Etkileşim. 2019 Oct. 1;(4):116-28. doi:10.32739/etkilesim.2019.4.66