Research Article
BibTex RIS Cite

FRANCHISING SİSTEMİNİN, FRANCHISE ALAN VE VEREN YATIRIMCILAR AÇISINDAN VERİMLİLİĞİNİN DEĞERLENDİRİLMESİ

Year 2004, Issue: 2, 0 - 0, 02.05.2004

Abstract

-

References

  • • Alon Ilan, “The Use Of Franchising by U.S. Based Retailers”, Journal of Small Business Management, 2001, vol 39, issue 2, p.1-12.
  • • Acheson, Keith ; Stephen Ferris, Retail And Wholesale Trade Services In Canada, Singapore, 1988.
  • • Agrawal, Deepak, Lal, Rajiv, “Contractual Arrangements In Franchising: An Empirical Investigation” , Journal of Marketing Research (JMR), May 95, vol. 32, issue 2, p.213-222.
  • • Akın, Murat ; “Kitlesel Üretim Sonucu Ortaya Çıkan Yeni Bir Daðıtım ve Pazarlama Yöntemi: Franchising”, Verimlilik Dergisi, Sayı: 1995 / 3, s: 67-82.
  • • Alon, Ilan, Banai, Moshe, “Executive Insights: Franchising Opportunities And Threats In Russia”, Journal of International Marketing, 2000, vol. 8, issue 3, p.104-120.
  • • Beisel, John L.; Contemporary Retailing, New York, Mac Millan Publishing, Company, 1987.
  • • Bilge, Osman; “Franchising Ve Hizmet Sektörü”, Dünya, (9 Eylül 1994).
  • • Brooke, Bob, “Franchising Benefits vs.Risks”, Hispanic, May2000, vol. 13, issue 3, p.58-60.
  • • Dahlstrom, Robert, “Ownership Decisions In Plural Contractual Systems”, European Journal of Marketing, 1999, vol. 33, issue ½, p.59-88.
  • • Demirci, Fatma, “Franchising Sistemi Ve Türkiye’deki Uygulaması”, İşletme ve Finans, Sayı:89, Ağustos 1993, s.53-58.
  • • Dant, Rajiv P.; Patrick J.Kaufmann, Audhesh K.Paswan, “Ownership Redirection in Franchised Channels”, Journal of Public Policy & Marketing, vol:11(1), (Spring 1992), p.33-44.
  • • Diamond, Jay ; Gerald Pintel, Principles Of Marketing, Second Edition, Prentice Hall Inc, New Jersey, 1980.
  • • Falbe, Cecilia M.; Thomas C.Dandridge, “Franchising as a Strategic Partnership: Issues of Cooperation and Conflict in a Global Market”, International Small Business Journal, 1999, 10(3), p.40-52.
  • • Floyd, Callum, The Future of Franchising, Invicible’ Franchises Face Tough Challenges, 2004. www.franchisechat.com/resources/the_future_of_franchising.htm
  • • Gallop, Gerda D.; Franchise Opportunities, FAQS; Black Enterprise, Apr 99, vol. 29 issue 9, p.36-37.
  • • Gillian, Martin Hird, International Marketing Strategy and Management, London, 1986.
  • • Groselli, Johny Franchising: As A Bridge Between Small And Large Firms, Graham & Trotman, London, 1989.
  • • Hackett, Donald W.; Franchising: The State Of Art, American Marketing Association Monograph Series, 9, 1977, Kansas.
  • • Hall, Peter ; Rob Dixon, Franchising, Pitman Publishing, London, 1988.
  • • Hoffman, Richard C ; John F.Preble ,”Franchising Into Twentyfirst Century”, Business Horizons, vol:36, 1993, p.36-45.
  • • Hodgetts, Richard M. ; Effective Small Business Management, Academic Press, NewYork, 1988.
  • • Hopkinson Gillian C.; Hogarth-Scott, Sandra, “Franchise Relationship Quality: Micro-Economic Explanations” , European Journal of Marketing, 1999, vol. 33 issue 9/10, p.827- 844.
  • • Hunt, Shelbe D. (1973), “The Trend Toward Company Operated Units in Franchise Chains, Journal of Retailing, 49 (2), p.3-11.
  • • Izraeli, Dov , Franchising and The Total Distribution System, First Published, Longman Press, London, 1972.
  • • Joerges, Christian, Franchising And The Law, Theoretical And Comparative Approaches In Europe And The United States, August 1991.
  • • Kaufmann, Patrick J.; V.Kasturi Rangan, “A Model For Managing System Conflict During Franchise Expansion”, Journal Of Retailing, vol :66, number :2, (Summer 1990), p.155-173.
  • • Kaufmann David J., The big bang: How franchising became an economic powerhouse the world over Franchise 500, Entrepreneur, Jan, 2004. http://www.findarticles.com/cf_0/m0DTI/1_32/112166776/p2/article.jhtml?term
  • • Kinch, John E ; John P.Hayes, Franchising: The Inside Story, First Publishing, Trimark Publishing Company, Wilmington, 1986.
  • • Kostecka, Andrew, Franchising in the Economy, Washington D.C.:U.S. Department of Commerce, 1988.
  • • Kozak, Metin “Otel İşletmelerinde Franchising Uygulaması”, Türkiye Kalkınma Bankası Yayını, Sayı:44, (Ekim 1993), s.17-19.
  • • Kuriloff, Arthur H.; John M.Hemhill, How To Start Your Own Business....And Succeed, McGraw Hill Company, 1981.
  • • Lafontine, Francine “Agency Theory And Franchising: Some Emprical Results”, Rand Journal Of Economics, Cilt:23, (1992), p.265-280.
  • • Soh Kar Liang, Franchising In Singapore And Malaysia , Managing Intellectual Property, 09605002, Mar99, issue 87, p.58-59.
  • • Love, John F.; Altın Kemer Efsanesi McDonalds,Çev. Seç-kin Selvi Cılızoğlu, Rota Yayın Dağıtım, 1989.
  • • Marquarit, Raymond A ; James C.Makens, Robertg.Roe, Retail Management, Satisfaction Of Consumer Needs, Third Edition, The Dryden Press,1983.
  • • Mason , Barry ; Morris L.Mayer, Hazell F.Ezell, Retailing, Fourt Edition, Irwin Homewood, Boston, 1991.
  • • Morden, Tony ; Business Strategy and Planning, Text and Cases, McGraw Hill Book Company, London, 1993.
  • • Nickels, William G.; James M.Mchugh, Susan M.Mchugh, Understanding Business, Irwin Inc, Homewood, 1990.
  • • Özbaşar, Sera , “Franchising Nedir Ne Değildir?”, Dünya, 12 Ağustos 1993.
  • • Patten, Dave Succesful Marketing For The Small Business, Kogan Page Telegraph, The Daily Telepgraph Guide,1989.
  • • Pakharenko-Anderson, Antonina, “Fostering franchising and licensing in Ukraine”, Managing Intellectual Property, Jul/Aug2003, Issue 131, p.63-66.
  • • Pintel, Gerald Jay Diamond, Retailing, Third Edition, London, Prentice Hall.Inc, 1983.
  • • Prat, John Hamilton, Franchising, Law and Practice, Sweet&Maxwell, London 1990.
  • • Risner, Mary E., Successful Fast Food Franchising in Brazil and The Role of Culture: Four Cases, Unpublished Master Thesis, University of Florida, 2001.
  • • Rosenbloom, Bert Marketing Channels, A Management View, The Dryden Press, 1987.
  • • Sarıaslan, Halil , Yatırım Projelerinin Hazırlanması Ve Değerlendirilmesi, Turhan Kitabevi, Ankara, 1994.
  • • Sen, Kabir C.”The Use Of Initial Fees And Royalties In Business Format Franchising”; Managerial And Decision Economics, vol 14, (1993), p.175-190.
  • • Shane, Scott A; “Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival: A Study of New Franchisors”, The Academy of Management Journal, vol:39, number:1, (February 1996), p.216-233.
  • • Siatis, Perry C , Brigham Young University Law Review, 2000, vol. 2000, issue 2, p.713-749.
  • • Smith, Devlin, Be Your Own Boss, Entrepreneur, May 2002.
  • • Stern, Louis W ; Adel El Ansary, Anne T.Coughlan, Marketing Channels, Prentice Hall, New Jersey, 1996.
  • • Türk, Eylem, Milliyet, 24 Ağustos 2003, http://www.milliyet.com.tr/2003/08/24/ekonomi/eko02.html.
  • • Ulaş, Dilber, Franchising Sistemi, Nobel Yayın Dağıtım, 1999, Ankara.
  • • Ünüsan, Çağatay; “Marketing Channel Structure of Turkish Economy and Importance of Franchising”, Çukurova Üniversitesi İ.İ.B.F. Dergisi, sayı:1, 1993, Adana.
  • • Zimmerer, Thomas W.: Norman M.Scarborough , Small Business Fundamentals, Merrill Publishing Company, Colombus, 1988.
  • • Franchising, İTO Yayını, Yayın No:5925, 1994.
  • • Ulusal Franchising Derneği Semineri-4, İstanbul, 23 Mart 1996.
  • • UFRAD Bülteni, 1996,Yönlendirici İlkeler.
  • • Uras, Güngör, Milliyet Gazetesi, http://www.milliyet.com.tr/2004/02/05/yazar/uras.html
  • • Dünya gazetesi, 12 Ağustos, 1994, s.10.
  • • Dünya gazetesi, 07 / 11 / 2003.
  • • http://www.ada.net.tr/hukuk/hukukkonusumart.html
  • • Business Date, Franchise Council Of Australia , Jul2003, Vol. 11 Issue 3, p.5-8.
  • • www.frain.org.za, www.franinfo.com/infobus.html
  • • www.franchise.org.hk/advant.asp
  • • www.bilgiyonetimi.org/cm/pages/mkl_gos.php?nt=233 - 89k
Year 2004, Issue: 2, 0 - 0, 02.05.2004

Abstract

References

  • • Alon Ilan, “The Use Of Franchising by U.S. Based Retailers”, Journal of Small Business Management, 2001, vol 39, issue 2, p.1-12.
  • • Acheson, Keith ; Stephen Ferris, Retail And Wholesale Trade Services In Canada, Singapore, 1988.
  • • Agrawal, Deepak, Lal, Rajiv, “Contractual Arrangements In Franchising: An Empirical Investigation” , Journal of Marketing Research (JMR), May 95, vol. 32, issue 2, p.213-222.
  • • Akın, Murat ; “Kitlesel Üretim Sonucu Ortaya Çıkan Yeni Bir Daðıtım ve Pazarlama Yöntemi: Franchising”, Verimlilik Dergisi, Sayı: 1995 / 3, s: 67-82.
  • • Alon, Ilan, Banai, Moshe, “Executive Insights: Franchising Opportunities And Threats In Russia”, Journal of International Marketing, 2000, vol. 8, issue 3, p.104-120.
  • • Beisel, John L.; Contemporary Retailing, New York, Mac Millan Publishing, Company, 1987.
  • • Bilge, Osman; “Franchising Ve Hizmet Sektörü”, Dünya, (9 Eylül 1994).
  • • Brooke, Bob, “Franchising Benefits vs.Risks”, Hispanic, May2000, vol. 13, issue 3, p.58-60.
  • • Dahlstrom, Robert, “Ownership Decisions In Plural Contractual Systems”, European Journal of Marketing, 1999, vol. 33, issue ½, p.59-88.
  • • Demirci, Fatma, “Franchising Sistemi Ve Türkiye’deki Uygulaması”, İşletme ve Finans, Sayı:89, Ağustos 1993, s.53-58.
  • • Dant, Rajiv P.; Patrick J.Kaufmann, Audhesh K.Paswan, “Ownership Redirection in Franchised Channels”, Journal of Public Policy & Marketing, vol:11(1), (Spring 1992), p.33-44.
  • • Diamond, Jay ; Gerald Pintel, Principles Of Marketing, Second Edition, Prentice Hall Inc, New Jersey, 1980.
  • • Falbe, Cecilia M.; Thomas C.Dandridge, “Franchising as a Strategic Partnership: Issues of Cooperation and Conflict in a Global Market”, International Small Business Journal, 1999, 10(3), p.40-52.
  • • Floyd, Callum, The Future of Franchising, Invicible’ Franchises Face Tough Challenges, 2004. www.franchisechat.com/resources/the_future_of_franchising.htm
  • • Gallop, Gerda D.; Franchise Opportunities, FAQS; Black Enterprise, Apr 99, vol. 29 issue 9, p.36-37.
  • • Gillian, Martin Hird, International Marketing Strategy and Management, London, 1986.
  • • Groselli, Johny Franchising: As A Bridge Between Small And Large Firms, Graham & Trotman, London, 1989.
  • • Hackett, Donald W.; Franchising: The State Of Art, American Marketing Association Monograph Series, 9, 1977, Kansas.
  • • Hall, Peter ; Rob Dixon, Franchising, Pitman Publishing, London, 1988.
  • • Hoffman, Richard C ; John F.Preble ,”Franchising Into Twentyfirst Century”, Business Horizons, vol:36, 1993, p.36-45.
  • • Hodgetts, Richard M. ; Effective Small Business Management, Academic Press, NewYork, 1988.
  • • Hopkinson Gillian C.; Hogarth-Scott, Sandra, “Franchise Relationship Quality: Micro-Economic Explanations” , European Journal of Marketing, 1999, vol. 33 issue 9/10, p.827- 844.
  • • Hunt, Shelbe D. (1973), “The Trend Toward Company Operated Units in Franchise Chains, Journal of Retailing, 49 (2), p.3-11.
  • • Izraeli, Dov , Franchising and The Total Distribution System, First Published, Longman Press, London, 1972.
  • • Joerges, Christian, Franchising And The Law, Theoretical And Comparative Approaches In Europe And The United States, August 1991.
  • • Kaufmann, Patrick J.; V.Kasturi Rangan, “A Model For Managing System Conflict During Franchise Expansion”, Journal Of Retailing, vol :66, number :2, (Summer 1990), p.155-173.
  • • Kaufmann David J., The big bang: How franchising became an economic powerhouse the world over Franchise 500, Entrepreneur, Jan, 2004. http://www.findarticles.com/cf_0/m0DTI/1_32/112166776/p2/article.jhtml?term
  • • Kinch, John E ; John P.Hayes, Franchising: The Inside Story, First Publishing, Trimark Publishing Company, Wilmington, 1986.
  • • Kostecka, Andrew, Franchising in the Economy, Washington D.C.:U.S. Department of Commerce, 1988.
  • • Kozak, Metin “Otel İşletmelerinde Franchising Uygulaması”, Türkiye Kalkınma Bankası Yayını, Sayı:44, (Ekim 1993), s.17-19.
  • • Kuriloff, Arthur H.; John M.Hemhill, How To Start Your Own Business....And Succeed, McGraw Hill Company, 1981.
  • • Lafontine, Francine “Agency Theory And Franchising: Some Emprical Results”, Rand Journal Of Economics, Cilt:23, (1992), p.265-280.
  • • Soh Kar Liang, Franchising In Singapore And Malaysia , Managing Intellectual Property, 09605002, Mar99, issue 87, p.58-59.
  • • Love, John F.; Altın Kemer Efsanesi McDonalds,Çev. Seç-kin Selvi Cılızoğlu, Rota Yayın Dağıtım, 1989.
  • • Marquarit, Raymond A ; James C.Makens, Robertg.Roe, Retail Management, Satisfaction Of Consumer Needs, Third Edition, The Dryden Press,1983.
  • • Mason , Barry ; Morris L.Mayer, Hazell F.Ezell, Retailing, Fourt Edition, Irwin Homewood, Boston, 1991.
  • • Morden, Tony ; Business Strategy and Planning, Text and Cases, McGraw Hill Book Company, London, 1993.
  • • Nickels, William G.; James M.Mchugh, Susan M.Mchugh, Understanding Business, Irwin Inc, Homewood, 1990.
  • • Özbaşar, Sera , “Franchising Nedir Ne Değildir?”, Dünya, 12 Ağustos 1993.
  • • Patten, Dave Succesful Marketing For The Small Business, Kogan Page Telegraph, The Daily Telepgraph Guide,1989.
  • • Pakharenko-Anderson, Antonina, “Fostering franchising and licensing in Ukraine”, Managing Intellectual Property, Jul/Aug2003, Issue 131, p.63-66.
  • • Pintel, Gerald Jay Diamond, Retailing, Third Edition, London, Prentice Hall.Inc, 1983.
  • • Prat, John Hamilton, Franchising, Law and Practice, Sweet&Maxwell, London 1990.
  • • Risner, Mary E., Successful Fast Food Franchising in Brazil and The Role of Culture: Four Cases, Unpublished Master Thesis, University of Florida, 2001.
  • • Rosenbloom, Bert Marketing Channels, A Management View, The Dryden Press, 1987.
  • • Sarıaslan, Halil , Yatırım Projelerinin Hazırlanması Ve Değerlendirilmesi, Turhan Kitabevi, Ankara, 1994.
  • • Sen, Kabir C.”The Use Of Initial Fees And Royalties In Business Format Franchising”; Managerial And Decision Economics, vol 14, (1993), p.175-190.
  • • Shane, Scott A; “Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival: A Study of New Franchisors”, The Academy of Management Journal, vol:39, number:1, (February 1996), p.216-233.
  • • Siatis, Perry C , Brigham Young University Law Review, 2000, vol. 2000, issue 2, p.713-749.
  • • Smith, Devlin, Be Your Own Boss, Entrepreneur, May 2002.
  • • Stern, Louis W ; Adel El Ansary, Anne T.Coughlan, Marketing Channels, Prentice Hall, New Jersey, 1996.
  • • Türk, Eylem, Milliyet, 24 Ağustos 2003, http://www.milliyet.com.tr/2003/08/24/ekonomi/eko02.html.
  • • Ulaş, Dilber, Franchising Sistemi, Nobel Yayın Dağıtım, 1999, Ankara.
  • • Ünüsan, Çağatay; “Marketing Channel Structure of Turkish Economy and Importance of Franchising”, Çukurova Üniversitesi İ.İ.B.F. Dergisi, sayı:1, 1993, Adana.
  • • Zimmerer, Thomas W.: Norman M.Scarborough , Small Business Fundamentals, Merrill Publishing Company, Colombus, 1988.
  • • Franchising, İTO Yayını, Yayın No:5925, 1994.
  • • Ulusal Franchising Derneği Semineri-4, İstanbul, 23 Mart 1996.
  • • UFRAD Bülteni, 1996,Yönlendirici İlkeler.
  • • Uras, Güngör, Milliyet Gazetesi, http://www.milliyet.com.tr/2004/02/05/yazar/uras.html
  • • Dünya gazetesi, 12 Ağustos, 1994, s.10.
  • • Dünya gazetesi, 07 / 11 / 2003.
  • • http://www.ada.net.tr/hukuk/hukukkonusumart.html
  • • Business Date, Franchise Council Of Australia , Jul2003, Vol. 11 Issue 3, p.5-8.
  • • www.frain.org.za, www.franinfo.com/infobus.html
  • • www.franchise.org.hk/advant.asp
  • • www.bilgiyonetimi.org/cm/pages/mkl_gos.php?nt=233 - 89k
There are 66 citations in total.

Details

Journal Section Articles
Authors

Dilber Ulaş This is me

Publication Date May 2, 2004
Submission Date August 1, 2017
Published in Issue Year 2004 Issue: 2

Cite

APA Ulaş, D. (2004). FRANCHISING SİSTEMİNİN, FRANCHISE ALAN VE VEREN YATIRIMCILAR AÇISINDAN VERİMLİLİĞİNİN DEĞERLENDİRİLMESİ. Verimlilik Dergisi(2).

23139       23140          29293

22408 Journal of Productivity is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0)