A Review of the Importance of CEO Reputation in the Context of Personal and Corporate Reputation

Year 2021, , 1316 - 1338, 20.11.2021

Özüm Eğilmez , Güneş N. Zeytinoğlu

https://doi.org/10.21076/vizyoner.811009

Cited By: 1

Abstract

The concept of reputation has a subjective structure embedded in our decision-making mechanism along with the value we attribute to individuals and companies through perception. Therefore, the concept of reputation has been the subject of study by various disciplines as being embodied the traces of attitudes, behaviors, beliefs, and culture, which are the precursors of value attribution. Leaders or managers have affected the structures of their relationship networks positively or negatively as they might have or not associated their personal reputation with their institutions. Personal reputation affecting the organization's reputation is subject to research with all its variables. Companies using corporate reputations in their activities, strategically tend to reveal the premises and results of corporate reputation. It is expected that the companies researching specific results caused by the corporate reputation and managing the relevant variables will provide the competitive advantage as a result of corporate reputation. In the study, the necessity of evaluating the related concepts and theoretical framework is discussed, based on the assumption that the reputation of the top managers/CEOs is a precursor to corporate reputation. However, it is emphasized that the reputation of the top manager/CEO may differ at the personal and organizational levels in corporate reputation literature, authors specifically highlight that the CEO reputation should be examined within the context of the institutional framework. 

Keywords

Personal Reputation, Corporate Reputation, CEO Reputation, R Bibliometric Analysis

Kişisel ve Kurumsal İtibar Bağlamında Tepe Yöneticisi (CEO) İtibarının Önemi Üzerine Bir Değerlendirme

Abstract

İtibar kavramı subjektif bir yapı olmasının beraberinde, algılama yoluyla birey ve firmalara atfettiğimiz değeri içeren ve karar verme mekanizmamızda gömülü olarak yer alan olgudur. Değer atfının öncülü olan tutumlar, davranışlar, inançlar, kültür gibi öğelerin de izlerini taşıyan itibar kavramı, çeşitli disiplinlerce inceleme konusu olmuştur. Liderler veya yöneticiler kişisel itibarlarını kurumları ile bağdaştırmış ya da bağdaştıramamış ve sonucunda paydaşları ile olan ilişkisel ağlarının yapılarını olumlu ya da olumsuz etkilemişlerdir. Bu yönden, kişi itibarının kurum itibarını etkileme durumu tüm değişkenleri ile araştırmalara konu olmaktadır. Faaliyetlerinde kurumsal itibarlarından hareket eden firmalar, kurumsal itibarın öncülleri ve sonuçlarının neler olduğunu ortaya çıkarmayı istemektedir. Kurumsal itibarı oluşturan öncülleri ve kurumsal itibarın yol açtığı birtakım sonuçların araştırılması ve ilgili değişkenlerin iyi yönetilmesi sonucunda firmaların rekabet avantajı sağlayacakları beklenmektedir. Bu çalışmada, tepe yöneticilerinin itibarının kurumsal itibarın bir öncülü olduğu varsayımından hareket ederek, ilgili kavramların ve teorik çerçevenin değerlendirilmesi gerekliliği tartışılmıştır. Bununla birlikte, tepe yöneticisinin itibarının kişisel ve örgüt düzeylerinde farklılaşabildiği; ancak kurumsal itibar çalışmalarında yöneticinin itibarının, kurumsal çerçeve bağlamında incelenmesi gerekliliği vurgulanmıştır. 

Keywords

Kişisel İtibar, Kurumsal İtibar, Tepe Yöneticisi/CEO İtibarı, R Bibliyometrik Analizi

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