Sınırötesi E-Ticarette Lojistik Süreçlere İlişkin Sorunlar ve Çözüm Önerileri: Bursa İlinde E-İhracata Yönelik Değerlendirmeler

Year 2024, Volume: 15 Issue: 44, 1249 - 1271, 30.11.2024

Mine Sönmezay , Hilal Yıldırır Keser

https://doi.org/10.21076/vizyoner.1478597

Abstract

Küreselleşme ve Covid-19 salgınının etkisiyle hızla büyüyen e-ticaret, küresel talebi önemli ölçüde arttırmış, sınır ötesi e-ticaret sıklıkla bahsedilen bir kavram olmuştur. Uluslararası ticaretin gelişimini de tetikleyen sınır ötesi e-ticaret, özellikle e-ihracat boyutuyla ülkelerin ekonomi politikalarında yeralmaya başlamıştır. Sınırötesi e-ticaretin gelişimi ve başarısının arka planındaki en önemli faktör, lojistik hizmetler olarak ifade edilebilir. E-ticaret süreçleri, lojistik hizmetlerin etkinliği ile başarıya ulaşmaktadır. Ancak, pekçok ülkede olduğu gibi Türkiye’de de lojistik süreçlerde sorunlar yaşanabilmekte, bu durum sınırötesi e-ticaret yapan firmaların potansiyellerini kullanmalarını engelleyebilmektedir. Bu kapsamda çalışmada öncelikle e-ticaret ve sınırötesi e-ticaret kavramları ele alınmış ve e-ihracat kavramına açıklık getirilmiştir. Ardından sınırötesi e-ticarette lojistik hizmetler açıklanmıştır. Son olarak, sınırötesi e-ticarette karşılaşılan lojistik sorunların ortaya konulmasına yönelik bir nitel araştırma yapılarak, Bursa ilinde e-ihracat yapan firmalar ile derinlemesine görüşme bulguları değerlendirilmiştir.

Keywords

E-Ticaret, Sınırötesi E-Ticaret, E-İhracat, E-Ticaret Lojistiği

Ethical Statement

Bu çalışma için Bursa Teknik Üniversitesi Etik Kurulu'ndan 09.01.2023 tarihli 2/2023-1 sayılı etik kurul onayı alınmıştır.

Problems and Solution Suggestions Related to Logistics Processes in Cross-Border E-Commerce: Evaluations Towards E-Export in Bursa Province

Abstract

Rapidly growing e-commerce, due to globalization and the impact of the Covid-19 epidemic, has significantly increased global demand, and cross-border e-commerce has become a frequently mentioned concept. Cross-border e-commerce, which also triggers the development of international trade, has begun to influence the economic policies of countries, especially with its e-export dimension. The most important factor behind the development and success of cross-border e-commerce can be expressed as being its logistics services. E-commerce processes achieve success with the effectiveness of these services. However, as in many countries, problems may occur in logistics processes in Türkiye, which may prevent cross-border e-commerce companies from using their potential. In this context, in the study, firstly, the concepts of e-commerce and cross-border e-commerce are discussed and the concept of e-export is clarified. Then, logistics services in cross-border e-commerce are explained. Finally, a qualitative research is conducted to reveal the logistics problems encountered in cross-border e-commerce, and the findings of in-depth interviews with companies engaged in e-export in Bursa are evaluated.

Keywords

E-Commerce, Cross-Border E-Commerce, E-Export, E-Commerce Logistics

Ethical Statement

For this study the approval of ethical committee no 2/2023-1 dated 09.01.2023 was taken from the Ethical Committee, Bursa Technical University.

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