A RESEARCH ON THE EFFECTS OF DEMOGRAPHIC AND SOCIO-ECONOMIC STATUS FACTORS ON CONSUMER PREFERENCES IN FURNITURE PURCHASE (CASE OF BLACK SEA REGION)

Abstract

Consumer behaviour is an issue that must be studied by businesses in terms of marketing. The stages of purchasing any product can be different for each customer. Rapidly developing economic changes lead to strategic decisions such as gain new customers, the customer retention. Home furniture is very important in Forestry Products Industry in terms of both export and domestic consumption. In this study, factors affecting consumers in the Eastern Black Sea region when purchasing furniture (before, during, and after) were investigated. In addition, strategies for acquiring new consumers for furniture businesses were presented. The data were collected by face-to-face survey method and analyzed in SPSS statistics program and the results were explained.

Keywords

• Furniture,Customer,Socio-economic status

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