Emojinin Muhafazakarlığı: Emek, Duygulanım ve İletişim

Abstract

Bu makale, emojileri enformasyonel kapitalizmin sosyal ağları içinde duygulanımsal emeğin taşıyıcıları olarak incelemektedir. Metin mesajlarında, e-postalarda ve sosyal medya sohbet platformlarında görülebilen, her yerde karşımıza çıkan dijital görseller olan emojiler, toplumsal, kültürel ve ekonomik açıdan zengin anlamlar taşımaktadır. Bu makale emojileri tarihsel, toplumsal ve kültürel nesneler olarak ve aynı zamanda skeomorfizm ve teknik standartlaşma örnekleri olarak ele almaktadır. Günümüzde duygusal etkileşimler için tasarlanan ve açık biçimde paraya dönüştürülen başka grafiklerin yerini almış olmakla birlikte emojiler, dijital ekonomide işletmelerin büyük ilgi gösterdiği duygusal verileri temsil etmeye ve duygulanımsal anlamın sembolik göstergeleri olarak rol oynamaya devam etmektedir. Emoji karakterlerinin, duygulanımın insani bir potansiyel olarak taşıdığı yaratıcı güç ile sermayenin bu gücü gündelik biyopolitiğin yönetimi yoluyla üretken ve ekonomik olarak değerlendirilebilir bir kaynağa dönüştürme çabası arasındaki gerilimi hem somutlaştırdığını hem de temsil ettiğini ileri sürüyoruz. Emojiler, duygulanımsal emeğin yaratıcı gücü ve piyasa mantığının hükmü altındaki dijital alanın sınırları arasındaki mücadelenin örnekleridir

Keywords

• Sosyal Medya
• Emoji
• Duygulanımsal Emek

The Conservatism of Emoji: Work, Affect, and Communication

Abstract

This piece examines emoji as conduits for affective labor in the social networks of informational capitalism. Emoji, ubiquitous digital images that can appear in text messages, emails, and social media chat platforms, are rich in social, cultural, and economic significance. This article examines emoji as historical, social, and cultural objects, and as examples of skeuomorphism and of technical standardization. Now superseded as explicitly monetized objects by other graphics designed for affective interactions, emoji nonetheless represent emotional data of enormous interest to businesses in the digital economy, and continue to act symbolically as signifiers of affective meaning. We argue that emoji characters both embody and represent the tension between affect as human potential, and as a productive force that capital continually seeks to harness through the management of everyday biopolitics. Emoji are instances of a contest between the creative power of affective labor and its limits within a digital realm in the thrall of market logic

Keywords

• Social Media
• Emoji
• Affective Labor

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