Travel Motivations and the Satisfaction Levels of the Tourists Walking the Lycian Way

Abstract

This study aims to determine the demographics, travel motivations, general satisfaction levels and future behavioral intentions of the tourists walking The Lycian Way. The data collected in the scope of the study were obtained from the tourists who walked in The Lycian Way in the March-April 2014 period by using the convenience sampling method with the questionnaires. The questionnaires were designed to determine the travel motivations, satisfaction levels and demographic characteristics of the tourists in three parts each of which containing expressions to define the abovementioned properties. At the end of the field study, 407 valid questionnaires were attained. As a result of the correlation and regression analyses; performed to test the hypothesis, it has been determined that the travel motivations of the tourists walking in The Lycian Way could be examined under the titles such as socializing and self-realization, traveling independently, knowing the world, searching for experience and quietness. It has also been determined that socializing and self-realization motivation affects the general satisfaction level positively. It has been observed that the general satisfaction level has a negative effect on the intention of revisiting the same place and on the intention of recommending it to other people. 

Keywords

• The Lycian Way,Travel Motivation,Tourist Satisfaction,Destination Loyalty

Likya Yolu’nu Yürüyen Turistlerin Seyahat Motivasyonları ve Memnuniyet Düzeyleri

Abstract

Bu çalışma ile Likya Yolu’nu yürüyen turistlerin demografik özellikleri, seyahat motivasyonları, genel memnuniyet düzeyleri ve geleceğe yönelik davranışsal niyetlerinin belirlenmesi amaçlanmıştır. Araştırma kapsamında veriler, kolayda örneklemi yöntemi tercih edilerek Mart-Nisan 2014 döneminde Likya Yolu’nu yürüyen turistlerden anket formu aracılığıyla toplanmıştır. Söz konusu anket formu turistlerin seyahat motivasyonlarını, memnuniyet düzeylerini ve demografik özelliklerini belirlemeye yönelik ifadelerin yer aldığı üç bölüm olarak tasarlanmıştır. Alan araştırması sonunda 407 geçerli ankete ulaşılmıştır. Hipotezleri test etmek için yapılan korelasyon ve regresyon analizleri sonucunda; Likya Yolu’nu yürüyen turistlerin seyahat motivasyonlarının sosyalleşme ve kendini gerçekleştirme, bağımsız seyahat etme, dünyayı tanıma, deneyim arayışı ve sakinlik arayışı olarak incelenebileceği tespit edilmiştir. Ayrıca sosyalleşme ve kendini gerçekleştirme motivasyonunun turistlerin genel memnuniyet düzeyini pozitif olarak etkilediği; genel memnuniyet düzeyinin ise turistlerin tekrar ziyaret etme ve tavsiye etme niyeti üzerinde negatif bir etkiye sahip olduğu belirlenmiştir.

Keywords

• Likya Yolu,Seyahat Motivasyonu,Turist Memnuniyeti,Destinasyon Sadakati

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