Innovative Approaches in Fashion Retailing

Year 2016, Volume: 2 Issue: 2, 29 - 38, 30.11.2016

Şirin Gizem Köse , Arzu Karaman Akgül

Abstract

Intense competition in retailing industry forces retailers to nd new ways to attract consumers. Innovation stands out as a way to dierentiate a company and gain a competitive advantage in this competitive environment. Like almost all industries, innovation appears to be one of the most crucial success factors in the retail industry. This paper aims to provide insights about the innovative practices of fashion retailers in order to explain the technologies that can be used by fashion companies operating in retailing. Radio frequency identication, body scanning, virtual-try-on, augmented reality and magic mirror are discussed as innovative approaches in fashion retailing. The fashion retailers can benet from those approaches to better understand and reach consumers.

Keywords

Innovation, Retailing, Fashion retailing, Fashion, Technology

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