COVID-19 Pandemi Sürecinin Tüketicilerin Gıda Ürünlerini Satın Alma Davranışları Üzerindeki Etkisi: Bir Literatür Taraması

Year 2020, Volume: 1 Issue: 1, 57 - 64, 30.06.2020

Alişan Baltacı , Hakan Akaydın

Abstract

Bu çalışmada 2019 yılında Çin’de baş gösterip bütün dünyaya yayılan COVID-19 pandemisinin tüketicilerin gıda satın alma davranışına etkileri, yapılan literatür taraması ile tümdengelim yöntemi kullanılarak aktarılmaya çalışılmaktadır. Yapılan taramadan anlaşıldığı üzere tüketicilerin özellikle izolasyon, karantina ve sokağa çıkma yasağı uygulamaları ile sürecin getirdiği ekonomik ve psikolojik belirsizlikler sebebiyle temizlik malzemesi, gıda ve benzeri temel ihtiyaçları stoklama eğilimlerinin artabileceği; bu durumun da piyasada arz/talep dengesizliklerine sebep olabileceği hatta bazı tüketicilerin ihtiyaç duydukları ürünlere ulaşmasına mani olabileceği de görülmektedir.

Keywords

COVID-19 , pandemi , tüketici davranışı , gıda , stoklama

Effect of COVID-19 Pandemia Period on Consumers’ Buying Behavior of Food Products: A Literature Review

Abstract

The aim of this study is explaining the effects of the COVID-19 pandemia on consumers’ buying behavior of food products by reviewing the literature with a deductive approach. Based on the current literature, it can be said that the perceived pressure of the consumers is arising from the isolation, quarantine and lockdown which bring the economical and psychological uncertainty. As a result, consumers’ tendency of hoarding for the basic needs like food products may increase. This unexpected increasment may also cause fluctuations on supply and demand balance. Because of these fluctations, people may have trouble access the goods they need.

Keywords

COVID-19 , pandemic , consumer behavior , food product , hoarding

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