Genişletilmiş Alternatif Bir Kompulsif Satın Alma Davranışı Ölçme Aracı Önerisi

Alişan Baltacı; Zeliha Eser

doi:10.51261/yiu.2021.00034

An Extended Alternative Compulsive Buying Behavior Assessment Tool Proposal

Yıl 2021, Cilt: 2 Sayı: 2, 39 - 48, 25.08.2021

Alişan Baltacı Zeliha Eser

https://doi.org/10.51261/yiu.2021.00034

Öz

This research aims to combine the two primarily used scales to measure compulsive buying behavior to achieve a broader-based measuring instrument. After applying the combined scale on 776 attendants, a reliability test and factor analysis have been conducted on the collected data. Five dimensions have been obtained by the factor analysis, and this structure has been tested by confirmatory factor analysis. Finally, the extended measuring instrument has been constituted, with 25 questions, five dimensions, and a high-reliability score of Cronbach’s Alpha.

Anahtar Kelimeler

Compulsive buying behavior, scale, consumer behavior, structural equation modeling

Kaynakça

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