A Research on Reasons for Participation of Producers to Agricultural Fairs
Abstract
Agricultural fairs, giving a chance to farmers and agricultural suppliers to get
together in a certain time and place, allowing direct and efficient information
exchange, face-to-face interaction, are significant promotional activities. In
Turkey like developing countries, agricultural fairs have a great significance
in introduction of new technologies in agriculture. In Turkey, totally 456
fairs were organized in 2015 and 49 of them were related with agriculture and
green houses. In this study, individual and enterprise characteristics of the
producer visiting the “Field Day” fair held in Tekirdağ-Turkey in 2015,
benefits and gains provided to producers, producer perspectives on fairs were
assessed. The questionnaires made with 173 producers visiting the fair
constituted the primary material of the study. Data were analyzed with
Non-Linear Canonical Correlation Analysis (DOKKA). It was observed that the
producers with high-level education visited more number of fairs and this
producer group consider agricultural fairs as an effective tool in introducing
agricultural innovations. In general, producers visited agricultural fairs to
see new technologies, to gain a prestige and to reach economically available
technologies.
Keywords
Agricultural fair,awareness,visitor,non-linear canonical correlation analysis
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