Year 2019, Volume 6, Issue 2, Pages 73 - 83 2019-06-30

MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES

Dolores B. Galvez [1]

38 85

Purpose - The study determined the key production area, farming practices, average production volume, marketing channels, and marketing practices of pineapple farmers in Isabela, Philippines.

Methodology- Primary and secondary data were used. Through multistage sampling, eighty -four pineapple farmers were chosen to be the respondents as they answered closed and open- ended questions.

Findings- Municipalities with pineapple farms are Echague, San Guillermo, Sto. Tomas, Jones, and Angadanan. Pineapple farmers fertilized their farm and covered the fruit with hay to protect it from the sun. Their average production volume was about 23,588 pieces per cropping. The four intermediaries in the channel were canvassers, traders, processors, and retailers. Their marketing practices involved their reasons for choosing the type of buyers, basis in determining the quality of fruit, reasons for product rejection, price monitoring, and negotiation.

Conclusion- Most farmers did not have the capacity of marketing their produce. They just waited for their buyers to come in their area.

Farmers, Farm activities, Marketing channel, Marketing practices, Pineapple
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Primary Language en
Subjects Management
Journal Section Articles
Authors

Orcid: 0000-0002-1872-5486
Author: Dolores B. Galvez (Primary Author)

Dates

Publication Date: June 30, 2019

Bibtex @research article { jmml583810, journal = {Journal of Management Marketing and Logistics}, issn = {}, eissn = {2148-6670}, address = {PressAcademia}, year = {2019}, volume = {6}, pages = {73 - 83}, doi = {10.17261/Pressacademia.2019.1035}, title = {MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES}, key = {cite}, author = {Galvez, Dolores B.} }
APA Galvez, D . (2019). MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES. Journal of Management Marketing and Logistics, 6 (2), 73-83. DOI: 10.17261/Pressacademia.2019.1035
MLA Galvez, D . "MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES". Journal of Management Marketing and Logistics 6 (2019): 73-83 <http://dergipark.org.tr/jmml/issue/46488/583810>
Chicago Galvez, D . "MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES". Journal of Management Marketing and Logistics 6 (2019): 73-83
RIS TY - JOUR T1 - MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES AU - Dolores B. Galvez Y1 - 2019 PY - 2019 N1 - doi: 10.17261/Pressacademia.2019.1035 DO - 10.17261/Pressacademia.2019.1035 T2 - Journal of Management Marketing and Logistics JF - Journal JO - JOR SP - 73 EP - 83 VL - 6 IS - 2 SN - -2148-6670 M3 - doi: 10.17261/Pressacademia.2019.1035 UR - https://doi.org/10.17261/Pressacademia.2019.1035 Y2 - 2019 ER -
EndNote %0 Journal of Management Marketing and Logistics MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES %A Dolores B. Galvez %T MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES %D 2019 %J Journal of Management Marketing and Logistics %P -2148-6670 %V 6 %N 2 %R doi: 10.17261/Pressacademia.2019.1035 %U 10.17261/Pressacademia.2019.1035
ISNAD Galvez, Dolores B. . "MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES". Journal of Management Marketing and Logistics 6 / 2 (June 2019): 73-83. https://doi.org/10.17261/Pressacademia.2019.1035
AMA Galvez D . MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES. JMML. 2019; 6(2): 73-83.
Vancouver Galvez D . MARKETING CHANNEL OF PINEAPPLE IN ISABELA, PHILIPPINES. Journal of Management Marketing and Logistics. 2019; 6(2): 83-73.