Year 2018, Volume 7, Issue 1, Pages 306 - 310 2018-09-01

MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ
FACTORS INFLUENCING THE USAGE OF MOBILE SHOPPING APPLICATIONS AND THE IMPACT OF THESE FACTORS ON SATISFACTION AND INTENTION TO USE

Tevfik Sukru Yaprakli [1] , Zeynep Kacer [2] , Musa Unalan [3]

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Amaç- Araştırmanın amacı, tüketicilerin mobil alışveriş uygulamaları kullanımında algıladıkları risk, kullanışlılık, kullanım kolaylığı ve keyifin, memnuniyet ve kullanma niyeti üzerindeki etkisini belirlemektir.

Yöntem- Veri toplama metodu olarak anket yöntemi seçilmiştir. Anket çalışması kolayda örnekleme yöntemi kullanılarak yapılmıştır. Araştırmanın ana kütlesini Erzurum il sınırlarında yaşayan 18 yaş ve üzeri katılımcılar oluşturmaktadır. 412 kişiye uygulanan anketin hatalı ve eksik cevapları elendikten sonra 389 adet anket formu değerlendirmeye tabi tutulmuştur.

Bulgular- Yapılan çoklu regresyon analizi sonucunda, algılanan kullanışlılık, algılanan kullanım kolaylığı ve algılanan keyif kullanma niyeti ve memnuniyet üzerinde etkili olduğu görülmüştür. Ayrıca algılanan riskin memnuniyet üzerinde etkisi olmasına rağmen kullanma niyeti üzerinde etkisinin olmadığı sonucuna ulaşılmıştır.

Sonuç- Araştırma için belirlenen 8 hipotezden 7’si kabul 1’i red edilmiştir. Katılımcıların mobil alışveriş uygulamalarını kullanırken algıladıkları riskin yüksek olduğu tespit edilmiştir.

Purpose- The purpose of this study is to determine the impact of perceived risk, perceived enjoyment, perceived usefulness, perceived ease of use on satisfaction and intention to use in mobile shopping applications.

Methodology- For testing the proposed hypotheses, a survey instrument is designed to measure different constructs. Convenience sampling method was used in this study. Data collected from Erzurum in Turkey. After the validation and cleaning of data by removal missing entries, a total of 389 respondet data points is available for carrying out further analysis.

Findings- The multiple regression results show that satisfaction and intention to use are influenced by perceived usefulness, perceived ease of use and perceived enjoyment. Also, perceived risk have a significant effect on satisfaction whereas the effect of perceived risk is non-significant on intention to use.

Conclusion- The seven of eight hypotheses are accepted in our model. The results show that participants have hihger perceived risk when they use to mobile shopping applications.

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Primary Language tr
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0002-1756-1491
Author: Tevfik Sukru Yaprakli (Primary Author)

Orcid: 0000-0003-3956-0999
Author: Zeynep Kacer

Orcid: 0000-0002-1900-0815
Author: Musa Unalan

Bibtex @research article { pap458995, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {306 - 310}, doi = {10.17261/Pressacademia.2018.904}, title = {MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ}, key = {cite}, author = {Yaprakli, Tevfik Sukru and Kacer, Zeynep and Unalan, Musa} }
APA Yaprakli, T , Kacer, Z , Unalan, M . (2018). MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ. PressAcademia Procedia, 7 (1), 306-310. DOI: 10.17261/Pressacademia.2018.904
MLA Yaprakli, T , Kacer, Z , Unalan, M . "MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ". PressAcademia Procedia 7 (2018): 306-310 <http://dergipark.org.tr/pap/issue/39064/458995>
Chicago Yaprakli, T , Kacer, Z , Unalan, M . "MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ". PressAcademia Procedia 7 (2018): 306-310
RIS TY - JOUR T1 - MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ AU - Tevfik Sukru Yaprakli , Zeynep Kacer , Musa Unalan Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.904 DO - 10.17261/Pressacademia.2018.904 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 306 EP - 310 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.904 UR - https://doi.org/10.17261/Pressacademia.2018.904 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ %A Tevfik Sukru Yaprakli , Zeynep Kacer , Musa Unalan %T MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.904 %U 10.17261/Pressacademia.2018.904
ISNAD Yaprakli, Tevfik Sukru , Kacer, Zeynep , Unalan, Musa . "MOBİL ALIŞVERİŞ UYGULAMALARININ KULLANIMINI ETKİLEYEN FAKTÖRLER VE BU FAKTÖRLERİN MEMNUNİYET VE KULLANMA NİYETİ ÜZERİNDEKİ ETKİSİ". PressAcademia Procedia 7 / 1 (September 2018): 306-310. https://doi.org/10.17261/Pressacademia.2018.904