A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Şadi Evren Şeker

doi:10.30801/acin.356344

A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA

Öz

Big data and data science studies in recent years are booming exponentially, parallel to the data collected and increased processing speeds. As an inevitable consequence, most of the web-based companies are migrating their business models to novel technologies based on the big data and data science research. This paper is based on a real life experience based on one of the web stores with highest volume sales in Turkey. The project was building a data science model on big data technologies to make estimations based on the external data, such as weather conditions, customer demography, news at newspapers, current product alternatives, financial facts (like currency exchange rate or stock market values) and most importantly the sentimental analysis and opinion mining on social network, blogs and news. In the paper, details of problems and possible solution alternatives and methodology for problem solving and solutions and outcomes of the study are explained in the given order.

Anahtar Kelimeler

Marketing,Opinion Mining,Targeted Marketing,Big Data,Data Science,Customer Behavior

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Bilgisayar Yazılımı

Bölüm

Araştırma Makalesi

Yazarlar

Şadi Evren Şeker
0000-0002-7323-3695
Türkiye

Yayımlanma Tarihi

26 Haziran 2018

Gönderilme Tarihi

20 Kasım 2017

Kabul Tarihi

3 Ocak 2018

Yayımlandığı Sayı

Yıl 2018 Cilt: 2 Sayı: 1

DOI

https://doi.org/10.30801/acin.356344

IZ

https://izlik.org/JA66BS43EJ

Kaynak Göster

RIS / Bibtex

APA

Şeker, Ş. E. (2018). A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. Acta Infologica, 2(1), 45-51. https://doi.org/10.30801/acin.356344

AMA

1.Şeker ŞE. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 2018;2(1):45-51. doi:10.30801/acin.356344

Chicago

Şeker, Şadi Evren. 2018. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA”. Acta Infologica 2 (1): 45-51. https://doi.org/10.30801/acin.356344.

EndNote

Şeker ŞE (01 Haziran 2018) A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. Acta Infologica 2 1 45–51.

IEEE

[1]Ş. E. Şeker, “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA”, ACIN, c. 2, sy 1, ss. 45–51, Haz. 2018, doi: 10.30801/acin.356344.

ISNAD

Şeker, Şadi Evren. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA”. Acta Infologica 2/1 (01 Haziran 2018): 45-51. https://doi.org/10.30801/acin.356344.

JAMA

1.Şeker ŞE. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 2018;2:45–51.

MLA

Şeker, Şadi Evren. “A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA”. Acta Infologica, c. 2, sy 1, Haziran 2018, ss. 45-51, doi:10.30801/acin.356344.

Vancouver

1.Şadi Evren Şeker. A REAL LIFE WEB BASED MARKETING OPTIMIZATION FRAMEWORK with EXTERNAL DATA. ACIN. 01 Haziran 2018;2(1):45-51. doi:10.30801/acin.356344