Determining Online Travel Planning with AHP and TOPSIS Methods

Yıl 2023, Cilt: 7 Sayı: 1, 29 - 45, 02.01.2024

Abdullah Eren Heersh Azeez

https://doi.org/10.26650/acin.1165378

Öz

Online shopping has become increasingly popular in recent years. Online shopping transactions, which are frequently carried out by consumers all over the world, are also very common in the tourism sector. Users avail themselves of a variety of alternative platforms such as websites, social media or recommendation systems in order to realize their travel plans. Travel transactions can be performed through many applications and platforms. Therefore, it is becoming increasingly important to make the right choice of platform in order to perform faster transactions and make the right decisions. Accordingly, it can sometimes be a difficult process for the user who intends to plan a journey choosing the most suitable online platform from among many alternatives. This study investigated which criteria are important in order to make online travel transactions. In addition, the study included research into which platforms the users can choose in accordance with the determined criteria. Thus, the correct order of the alternatives that people can choose is revealed. In the study, AHP and TOPSIS methods, which are multi-criteria decision-making methods, were preferred. Content quality, usefulness, satisfaction, interaction opportunity, accessibility and web design criteria were used as the main criteria. In addition, sub-criteria of the main criteria were also evaluated. Alternative options were determined such as websites, blogs, Instagram, Facebook, Twitter, Google Comments. The study concludes that the content quality feature is the most important criterion in online travel transactions. Of all the online platforms, websites took the first place among the determined alternatives.

Anahtar Kelimeler

Travel Planning, AHP, TOPSIS, Social Media

Çevrimiçi Seyahat Planlamalarının AHP ve TOPSIS Yöntemleri ile Belirlenmesi

Öz

Online alışveriş günümüzde oldukça popüler hale gelmiştir. Tüm dünyada sıklıkla kullanılan bu işlemler turizm sektöründe de oldukça yaygındır. Kullanıcılar seyahat planlamalarını gerçekleştirmek adına web siteleri, sosyal medya veya öneri sistemleri gibi alternatif platformları kullanabilmektedirler. Bu bağlamda seyahat işlemleri birçok uygulama ve platform üzerinden yapılabilmektedir. Bu yüzden hızlı işlem yapıp doğru kararlar verebilme adına kullanılacak olan platform önem kazanmaktadır. Buna göre seyahat planlaması yapacak olan kullanıcının birçok alternatif içerisinden en uygun olanı seçmesi bazen zor bir süreç olabilmektedir. Bu çalışmada online olarak seyahat işlemlerini yapabilmek adına hangi kriterlerin önemli olduğu araştırılmıştır. Bununla beraber kullanıcıların belirlenmiş kriterler doğrultusunda hangi platformları tercih edebileceği de araştırılmıştır. Böylelikle kişilerin seçeceği alternatifler içerisinden doğru sıralamanın hangisi olduğu ortaya konulmuştur. Çalışmada çok kriterli karar verme yöntemlerinden AHP ve TOPSIS yöntemleri tercih edilmiştir. Çalışmada ana kriterler olarak içerik kalitesi, kullanışlılık, memnuniyet, etkileşim imkanı, erişilebilirlik ve web tasarımı kriterleri kullanılmıştır. Ayrıca ana kriterlerin alt kriterleri de değerlendirilmeye alınmıştır. Alternatif seçenekler ise web siteleri, bloglar, Instagram, Facebook, Twitter, Google Yorumlar olarak belirlenmiştir. Çalışma sonucunda online seyahat işlemlerinde içerik kalitesi özelliği en önemli kriter olmuştur. Belirlenmiş alternatifler içerisinden ilk sırayı web siteleri almıştır.

Anahtar Kelimeler

Seyahat Planlaması, AHP, TOPSIS, Sosyal Medya

Kaynakça

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