Digital Logistics Management in Olympic-Scale Sports Events: The Role of Sensor Data and Integration Potential

Öz

Olympic-scale sporting events have evolved beyond mere showcases of athletic performance into complex, multi-stakeholder organizations driven by digitalization and integrated logistics systems. In this context, sensor-based technologies have become increasingly critical to digital logistics planning. In particular, the sensor systems implemented during the Rio 2016, Tokyo 2020, and Paris 2024 Olympics have enabled more effective coordination of elements such as crowd management, environmental conditions, transportation infrastructure, and resource allocation through real-time data flows. This study employs qualitative document analysis and case comparison methods to explore how sensor data can function not only as a passive monitoring tool but also as an active decision support mechanism. Based on the findings, a four-layered conceptual model is proposed to guide the integration of sensor data into digital logistics processes: data collection, data processing, decision support, and intervention planning. This structure enhances predictability in large-scale sports events while offering sustainable and strategic solutions for resource management. The study aims to contribute to the existing gap in the sports logistics literature and to provide practitioners with a strategic framework for planning and operational efficiency in complex event settings. Ultimately, the integration of sensor technologies into logistics planning is positioned as a key enabler of agility, responsiveness, and sustainability in contemporary mega-event management.

Anahtar Kelimeler

• sports logistics
• digitalization
• sensor data
• decision support systems
• mega-events

Olimpik Ölçekli Spor Etkinliklerde Dijital Lojistik Yönetimi: Sensör Verilerinin Rolü ve Entegrasyon Potansiyeli

Öz

Olimpik ölçekli spor etkinlikleri, günümüzde yalnızca atletik performansların sergilendiği alanlar olmaktan çıkmış; çok paydaşlı, dijitalleşmiş ve entegre lojistik sistemlerle yürütülen karmaşık organizasyonlara dönüşmüştür. Bu bağlamda, sensör tabanlı teknolojiler dijital lojistik planlama süreçlerinde kritik bir rol üstlenmektedir. Özellikle Rio 2016, Tokyo 2020 ve Paris 2024 Olimpiyatları’nda kullanılan sensör sistemleri; izleyici yoğunluğu, çevresel koşullar, ulaşım altyapısı ve kaynak yönetimi gibi unsurların daha etkin şekilde koordine edilmesini sağlamıştır. Bu çalışma, nitel belge incelemesi ve vaka karşılaştırması yöntemleriyle, sensör verilerinin yalnızca pasif bir izleme aracı olarak değil, aynı zamanda aktif bir karar destek mekanizması olarak nasıl kullanılabileceğini analiz etmektedir. Elde edilen bulgular doğrultusunda, sensör verilerinin dijital lojistik süreçlerine entegrasyonunu sağlayacak dört katmanlı bir kavramsal model önerilmektedir: veri toplama, veri işleme, karar destek ve müdahale planlaması. Bu yapı, büyük ölçekli spor organizasyonlarında öngörülebilirliği artırmakta, kaynak kullanımında ise sürdürülebilir ve stratejik çözümler sunmaktadır. Çalışma, spor lojistiği alanındaki literatür boşluklarına katkı sağlamayı ve uygulayıcılara planlama süreçlerinde yol göstermeyi amaçlamaktadır. Sonuç olarak, sensör teknolojilerinin lojistik planlamaya entegrasyonu, mega etkinlik yönetiminde çeviklik, hızlı tepki verebilirlik ve sürdürülebilirlik için kritik bir kolaylaştırıcı olarak konumlanmaktadır.

Anahtar Kelimeler

• spor lojistiği
• dijitalleşme
• sensör verisi
• karar destek sistemleri
• mega etkinlikler

Kaynakça

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