Üniversite Öğrencilerinde Kişilik Özellikleri, Motivasyon Faktörleri ve Sosyal Ağ Sitelerinin Kullanım Biçimleri

Öz

Sosyal ağ siteleri (SAS) bu günlerde tüm yaş gruplarında oldukça popüler hale gelmiştir ve özellikle genç nüfusun da ilgisini çekmektedir. Bu ortamlar kullanıcıya kamuya açık bir profil oluşturma imkanını ve diğer kullanıcılarla etkileşim olanağını sağlar. Bir SAS sosyal bir internet sayfası olabileceği gibi sosyal ağ sitesi üzerinden edinilmiş bir sitede olabilir. Bu çalışma sosyal ağ sitelerine bağlı kullanıcı profilllerinin tanımlamalarını incelemek için tasarlanmıştır. Çalışmanın amacı ise üniversite öğrencilerinin sosyal ağ sitelerini kullanmaya iten faktörleri daha iyi anlamak ve bu konuda daha kapsamla bilgi sunabilmektedir. Çalışma kapsamında özellikle cinsiyet, motivasyon faktörleri ve kişilik değişkenlerinin SAS bağımlılığı üzerindeki etkisi incelenmiştir. Çalışmanı bağımsız değişkenleri cinsiyet, kişilik özellikleri ve SAS kullanımına yönelik kişisel sebepler iken bağımlı değişken SAS kullanım sıklığı olarak belirlenmiştir. Çalışma sonucunda kişilik özellikleri ile SAS bağımlılığı arasında anlamlı bir ilişki bulunmamakla beraber cinsiyet farklılığının SAS bağımlığı üzerinde kısmi bir etkisi olabileceği saptanmıştır. Motivasyon faktörlerinden ise sadece rahatlatıcı ve eğlence motivasyonlarının SNS bağımlılığını yordadığı bulunmuştur.

Anahtar Kelimeler

• SAS,bağımlılık,üniversite öğrencileri,motivasyon,kişilik,cinsiyet

Personality Characteristics, Motivations and Usage Patterns of Social Networking Sites among University Students

Abstract

The Social Networking Sites (SNS) are popular these days among all ages, especially in the young population. Social Networking Sites (SNS) which is an online platform that allows users to create a public profile and interact with other users on the website. A social networking site may also be known as a social website or a social networking website. This study is designed to define the user profile that can be accepted as dependent to SNSs. The aim of this study was to offer more knowledge and better understanding of compulsive use of SNSs among university students particularly investigating the effects of gender, motivational factors and personality on SNS addiction. The independent variables were gender, personality traits and personal motives for using SNS, and the dependent variable was the frequency of social networking sites usage. This research found that there is no effect of personality traits and only a slight difference between men and women on SNS addiction.  Only relaxing and entertainment motivation predicted SNS addiction.

Keywords

• SNS,addiction,university student,motivations,personality,gender

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