Sentiment Analysis On Social Media During Crisis Events: The Case Of Kahramanmaraş Earthquake

Öz

In today's world, using social media daily has become crucial. Social media platforms provide strong public forums where users can clearly express their thoughts and emotions to huge audiences on a range of subjects. One of the important debates of recent times is whether social media can be used to manage disasters and crises. To address this issue, this study took the February 6, 2023, Kahramanmaraş earthquake, one of the most important disasters of recent times, and examined the emotions people experienced during and after disasters by conducting sentiment analysis. The dataset includes tweets shared on Twitter from February 7-26, 2023. Word cloud and word frequency techniques have been used to visualize and analyze the most frequently occurring words in the dataset. Sentiment analysis was performed. The results revealed that negative words constituted 7.79% of the dataset, while positive words made up 5.2%. This suggests that while there was a significant presence of positive sentiments, the predominant emotional response was negative revealing that most of the data contained negative emotions as expected.

Anahtar Kelimeler

• Text Mining
• Sentiment Analysis
• Crises

Kriz Dönemlerinde Sosyal Medyada Duygu Analizi: Kahramanmaraş Depremi Örneği

Öz

Günümüzde sosyal medya, günlük yaşamda giderek daha belirgin bir rol oynamaktadır. Sosyal medya siteleri, insanların kendilerini çeşitli konular hakkında geniş kitlelere açık bir şekilde ifade edebilecekleri etkili kamu alanları sunmaktadır. Son yıllarda yapılan önemli tartışmalardan biri, sosyal medyanın afet ve kriz yönetim süreçlerinde başarılı bir şekilde kullanılıp kullanılamayacağına dairdir. Bu çalışmanın amacı, 6 Şubat 2023'te gerçekleşen ve son yılların en büyük felaketlerinden biri olan Kahramanmaraş depremini analiz ederek, insanların afetler sırasında ve sonrasında sosyal medya üzerinde yaptığı paylaşımları duygu analizi yöntemiyle değerlendirmektir. Çalışmada kullanılan veri seti, 7-26 Şubat 2023 tarihleri arasında Twitter'da paylaşılan tweetleri içermektedir. Veri setinde önemli ölçüde tekrar eden kelimeleri görselleştirmek ve incelemek için kelime bulutu ve frekans analizi kullanılmıştır. Duygu analizi sonuçları, olumsuz kelimelerin veri setinin %7,79'unu, olumlu kelimelerin ise %5,2'sini oluşturduğunu ortaya koymuştur. Bu da olumlu duyguların belirgin bir varlığı olmasına rağmen, baskın duygusal tepkinin olumsuz olduğunu ve verilerin çoğunun beklenildiği gibi olumsuz duygular içerdiğini göstermektedir.

Anahtar Kelimeler

• Metin Madenciliği
• Duygu Analizi
• Krizler

Kaynakça

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