Sosyal Ağ Analizi: Literatür İncelemesi

Yıl 2018, , 73 - 80, 01.09.2018

Nursen Aydın

https://doi.org/10.5824/1309-1581.2018.4.005.x

Öz

Bu makalede sosyal ağ analizi tanımı yapılarak sosyal ağ analizinin SNA tarihsel gelişim süreci açıklanması amaçlanmıştır. Bu amaçla kapsamlı literatür taraması yapılmıştır. SAA, bireylerin sosyal ağdaki etkisinin ortaya çıkarılması ve birey gruplarının oluşturduğu ağın bütünsel olarak değerlendirilebilmesinde, kişileri ve ilişkilerini merkeze alan güçlü bir yöntemdir. Sosyal ağ analizi kurumlardaki yapısal boşluklar ve sosyal sermayeyi göstermekte, yöneticilerin dikkatini kritik informal ağlara odaklamaktadır. Bir organizasyon içindeki stratejik olarak önemli ağları değerlendirmek, etkileşim halindeki "görünmez" grupları görünür hale getirmek ve etkili işbirliğini kolaylaştırmak için önemli gruplarla çalışma imkânı sağlar.

Anahtar Kelimeler

Sosyal Ağ Analizi, Sağlık, Araştırma Yöntemleri.

Social Network Analysis: Literature Review

Öz

In this article, social network analysis SNA is defined and historical development process is explained. A comprehensive literature search has been conducted for this purpose. SAA is a powerful method that centralizes individuals and their relations, in that the effect of the individual on the social network can be uncovered and the network of individual groups can be evaluated holistically. SNA shows the structural gaps and social capital in institutions, and focuses managers' attention on critical informal networks. Evaluating strategically important networks within an organization, make "invisible" groups visible in the interaction and allows them to work with key groups to facilitate effective collaboration.

Anahtar Kelimeler

Social Network Analysis, Health, Research Methods.

Kaynakça

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